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All Journal Jurnal Pendidikan Kimia Universitas Riau Pinisi Business Administration Review
Citra, Widya
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS KADAR ALKALOID TOTAL EKSTRAK DAUN PETAI CINA (Leucaena leucocephala (Lam) De Wit) DENGAN METODE SPEKTROFOTOMETRI UV-VIS Citra, Widya; Marpaung, Mauritz Pandapotan
Jurnal Pendidikan Kimia Universitas Riau Vol 9, No 1 (2024)
Publisher : Fakultas Keguruan dan Ilmu Pendidikan (FKIP), Universitas Riau (UNRI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/jpk-unri.v9i1.7873

Abstract

Tanaman petai cina telah digunakan dalam berbagai sistem pengobatan tradisional untuk pengobatan berbagai penyakit pada manusia. Senyawa aktif alkaloid di dalam daun petai Cina dapat dimanfaatkan untuk mengobati berbagai macam penyakit, antara lain sebagai antibakteri, antiinflamasi, membasmi cacing gelang, sertadetoksifikasi tubuh. Penelitian ini bertujuan untuk menganalisis kadar alkaloid ekstrak daun petai Cina dengan metode spektrofotometri UV-Vis. Penggunaan metode ekstraksi yaitu maserasi dengan pelarut etil asetat. Kadar alkaloid ditentukan dengan absorbansi pada panjang gelombang 273 nm menggunakan larutan standar kafein. Hasil penelitian menunjukkan secara kualitatif, ekstrak mengandung alkaloid. Secara kuantitatif, kadar alkaloid ekstrak daun petai cina diperoleh sebesar 61,78%.
Application of Social Media Marketing in Increasing The Competitiveness Of Syrup Business on CV. Nuh Aurora Makassar Citra, Widya; Aslinda, Aslinda; Baharuddin, Aris
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70994

Abstract

Application of Social Media Marketing in Increasing the Competitiveness of Syrup Businesses at CV. Nuh Aurora Makassar is one way to expand marketing coverage. Social media marketing is very important in increasing sales and competitiveness. The problem that then arises is how to apply social media marketing and the determinant factors in increasing competitiveness. To achieve this goal, data collection techniques are used through observation, interviews, and documentation. Data is processed using a descriptive qualitative approach. This study took 2 (person) respondents who were owners and employees of Aurora Passion Fruit Syrup. Source of data in this research is primary data. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the application of social media marketing uses a website, namely Google My Business, then uses social media, namely Instagram, and Facebook ads. From this application, auora passion fruit syrup can reach more consumers and markets so that it can increase its competitiveness. The determinant factors that influence the application of social media marketing are supporting factors consisting of product quality and social media used. The inhibiting factors are negative reviews or comments that cannot be controlled, and human resources that are lacking in social media and marketing
Co-Authors Aris Baharuddin Aslinda, Aslinda MAURITZ PANDAPOTAN MARPAUNG