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All Journal Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik
Suntama, Erni Siti Rohayani
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Social Sciences

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STRATEGI KAMPANYE GANJAR RAMADHAN MELALUI PEMANFAATAN MODAL SOSIAL PADA PEMILU LEGISLATIF KABUPATEN CIANJUR TAHUN 2019 Suntama, Erni Siti Rohayani; Djuyandi, Yusa
Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Vol. 5 No. 2 (2022): Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/paradigmapolistaat.v5i2.6239

Abstract

This paper analyzes the Ganjar Ramadhan campaign strategy through the use of social capital. Ganjar's social capital ownership was assessed using a qualitative descriptive study method. Data collection was carried out by literature study and field study through purposive interviews and examination of documents. The results of the study show that Ganjar's social capital includes Ganjar's figure; relationships and social networks owned by Ganjar and Ganjar's supporters. Its social capital can be utilized optimally through direct campaigns to the public in the form of door to door campaigns and direct mass campaigns. Utilization of social capital and proper communication played a role in his victory.
Co-Authors Yusa Djuyandi