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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Hortatori : Jurnal Pendidikan Bahasa dan Sastra Indonesia
Rahayu, Amanda Putri
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Education Languange, Linguistic, Communication & Media Social Sciences

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Nilai Budaya Batak Toba dalam Film Sedap Ngeri-Ngeri: Analisis Semiotika Roland Barthes Rahayu, Amanda Putri; Dewi, Trie Utari
Hortatori : Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 7, No 2 (2023): Hortatori: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jh.v7i2.1888

Abstract

Karya sastra diciptakan tidak terpisahkan dari masyarakat dan budaya serta film. Film Ngeri-ngeri Sedap memiliki banyak nilai budaya Batak Toba sebagai bentuk pelestariannya. Tujuan penelitian ini adalah untuk mendeskripsikan nilai-nilai budaya orang Batak dalam film Ngeri-ngeri Sedap karya Bene Dion Rajagukguk. Metode dalam penelitian ini adalah kualitatif deskriptif dengan menggunakan pendekatan semiotik Roland Barthes. Semiotika Roland Barthes terdiri dari dua ordo penandaan, yaitu denotasi dan konotasi sebagai orde kedua penandaan. Teknik pengumpulan data menggunakan teknik dokumentasi, observasi, dan catat. Sedangkan teknik analisis data menggunakan analisis isi. Hasil penelitian menunjukkan bahwa terdapat empat nilai kekerabatan, dua nilai hagabeon (keturunan), satu nilai hamoraon (kekayaan), dan satu nilai perlindungan.Kata kunci: Budaya; Batak Toba; semiotika; film Ngeri-ngeri Sedap.
Analisis Penerapan Manajemen Perubahan: Studi Kasus Pada UMKM Mie Uda Bro, Lubuk Begalung, Padang. Rahayu, Amanda Putri; Alya, Dinda; Rifera, Maharani Gabriella; Putra, Ramdani Bayu; Zulfajri, Zulfajri
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v4i1.2497

Abstract

This study aims to examine the impact of implementing various changes implemented by the company on employees of the MSME "Mie Uda Bro" Padang City, West Sumatra. This activity aims to analyze and understand changes in strategy at Mie Uda Bro MSMEs, Lubuk Begalung, Padang. The focus of this activity is on consumer behavior and business competition, which are considered key factors in increasing company effectiveness and maintaining competitiveness. A case study approach was used in this activity, involving in-depth interview methods, direct observation and document analysis to obtain a comprehensive picture of the internal dynamics and challenges faced by MSMEs (Micro, Small and Medium Enterprises) at Mie Uda Bro. The research results show that positive employee behavior and the implementation of strategic changes play a significant role in increasing company effectiveness. It is hoped that this Social Service activity will have an impact on increasing the insight, skills and understanding of business owners to face similar challenges and increase their competitiveness in an increasingly competitive market.
Co-Authors Alya, Dinda Ramdani Bayu Putra Rifera, Maharani Gabriella Trie Utari Dewi, Trie Utari Zulfajri, Zulfajri