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All Journal Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Entrepreneur dan Entrepreneurship
Roosdhani, Mohammad Rifqy
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Humanities Economics, Econometrics & Finance Social Sciences Other

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Mobilitas Berkelanjutan: Meningkatkan Minat Pembelian Ulang Melalui Kualitas Layanan Dan Promosi Yang Ditargetkan Pada Industri Bus Al-Aulawi, Abdurrahman; Roosdhani, Mohammad Rifqy
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14, No 2 (2023): November
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v14i2.402

Abstract

In this modern era, the industrial and business sectors are experiencing rapid development, including in the mass transportation services industry such as buses. This encourages business owners to compete in a very tight competitive environment. The approach used is quantitative with 100 samples, which are analyzed by the SEM method using the Smart-PLS version 4.0 tool. The testing used outer model testing, inner model testing, mediation testing, and hypothesis testing. The results of the validity test indicate that the loading factor value > 0.7 and the AVE value > 0.5 are valid. In the reliability test, the composite reliability value and Cronbach's alpha value > 0.7 are considered reliable. It can be concluded that service quality and promotion have a positive and significant influence on repurchase intention. Mediation testing shows that the quality of service variable on repurchase intention is mediated by purchase decision, which is stated as Partial mediation. The promotion variable on repurchase intention is mediated by purchase decision, which is stated as Partial mediation.
Improving Marketing Performance with Marketing Capability: Service Dominant Logic B2B Export Furniture Ali, Ali; Arifin, Samsul; Roosdhani, Mohammad Rifqy; Komariyatin, Nurul; Huda, Nurul
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 2 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i2.4557

Abstract

This study aims to enhance marketing capability by increasing customer involvement and marketing innovation to improve marketing performance and develop B2B Service-Dominant Logic (SDL) in furniture export companies. This research employs a quantitative method. The population for this study consists of 307 furniture companies that export. Using the Slovin formula, a sample of 171 furniture export enterprises was obtained. Two sample selection techniques were employed, which were probability sampling and lottery-based simple random sampling. The results of this study indicate that marketing capabilities impact consumer participation and marketing innovation, and that both customer involvement and marketing innovation enhance marketing performance. Theoretical implications suggest the development of a B2B service-dominant logic theory. Marketing capability and customer involvement influence marketing outcomes. Companies must focus on developing improved items and designs for new products. Collaboration with customers has also contributed to improved marketing performance.
Co-Authors Al-Aulawi, Abdurrahman Ali Ali Komariyatin, Nurul Nurul Huda Samsul Arifin