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All Journal Jurnal Ekonomi Bisnis Manajemen Prima International Journal of Economics, Management and Accounting
Sholikah, Mariatus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Exploring The Effects Of Entrepreneurship Competency And Environmental Adaptability On Marketing Performance: Business Strategy Mediation In Himki Jepara Sholikah, Mariatus; Samsul Arifin
International Journal of Economics, Management and Accounting Vol. 1 No. 3 (2024): September : International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v1i3.176

Abstract

Abstract . This research investigates the influence of entrepreneurial competence and the ability to adapt to the environment on marketing performance in Small and Medium Enterprises (SMEs) in the furniture industry sector in Jepara, by considering the mediating role of business strategy. In the midst of globalization and intense competition, entrepreneurial competence, which includes managerial ability, innovation and risk taking, as well as environmental adaptability, which includes flexibility and response to market changes, have become key factors in improving marketing performance. This research uses a quantitative approach with correlational study methods and Partial Least Squares (PLS) statistical techniques to analyze data from 194 respondents who are members of the Jepara Indonesian Furniture and Crafts Industry Association (HIMKI). The research results show that entrepreneurial competence and environmental adaptability have a positive and significant influence on marketing performance. In addition, business strategy functions as a mediator in the relationship between entrepreneurial competence and marketing performance as well as between environmental adaptability and marketing performance. These findings emphasize the importance of developing entrepreneurial competence and adaptability as factors that not only have a direct impact on marketing performance but also through more effective business strategies. This research provides valuable insights for furniture entrepreneurs in Jepara in optimizing their marketing performance in a dynamic and competitive business environment.
Pengaruh kompetensi kewirausahaan, strategi bisnis dan adaptabilitas lingkungan terhadap kinerja pemasaran UMKM anggota HIMKI sholikah, mariatus; M.Sc., PURWO ADI WIBOWO, S.E.,; M.M., Dr. ALI, S.E.,
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 1 (2023): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i1.3981

Abstract

MSME actors must realize the importance of entrepreneurial competence in terms of managing their business properly. Entrepreneurial competence is knowledge, skills or abilities sufficient to meet a need such as effective performance After having good and effective entrepreneurial competence, MSMEs must have a reliable and shrewd business strategy. Business strategy is defined as the decisions, actions and reactions that first create and then exploit a business in a way that maximizes the benefits of novelty and minimizes costs.In addition, it is necessary to have the ability to adapt to the environment to respond quickly to business developments when changes occur. Having entrepreneurial competency, business strategy and environmental adaptability will result in effective and efficient marketing performance.RESEARCH OBJECTIVES To describe the influence of entrepreneurship on the marketing performance of HIMKI member SMEs, To describe the influence of business strategy on the marketing performance of HIMKI member SMEs, To describe the effect of environmental adaptability on the marketing performance of HIMKI member SMEs The research was conducted using a quantitative research method with random sampling method. The collected data will be processed to determine the Influence Of Entrepreneurship Competence, Business Strategy And Environmental Adaptability On Marketing Performance.
Pengaruh kompetensi kewirausahaan, strategi bisnis dan adaptabilitas lingkungan terhadap kinerja pemasaran UMKM anggota HIMKI sholikah, mariatus; M.Sc., PURWO ADI WIBOWO, S.E.,; M.M., Dr. ALI, S.E.,
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 1 (2023): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i1.3981

Abstract

MSME actors must realize the importance of entrepreneurial competence in terms of managing their business properly. Entrepreneurial competence is knowledge, skills or abilities sufficient to meet a need such as effective performance After having good and effective entrepreneurial competence, MSMEs must have a reliable and shrewd business strategy. Business strategy is defined as the decisions, actions and reactions that first create and then exploit a business in a way that maximizes the benefits of novelty and minimizes costs.In addition, it is necessary to have the ability to adapt to the environment to respond quickly to business developments when changes occur. Having entrepreneurial competency, business strategy and environmental adaptability will result in effective and efficient marketing performance.RESEARCH OBJECTIVES To describe the influence of entrepreneurship on the marketing performance of HIMKI member SMEs, To describe the influence of business strategy on the marketing performance of HIMKI member SMEs, To describe the effect of environmental adaptability on the marketing performance of HIMKI member SMEs The research was conducted using a quantitative research method with random sampling method. The collected data will be processed to determine the Influence Of Entrepreneurship Competence, Business Strategy And Environmental Adaptability On Marketing Performance.
Co-Authors M.M., Dr. ALI, S.E., M.Sc., PURWO ADI WIBOWO, S.E., samsul arifin