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All Journal Revitalisasi : Jurnal Ilmu Manajemen
Larasati, Feby Ayu
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Economics, Econometrics & Finance

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Analisis Pengaruh Diskon, Promosi, Dan Kepercayaan Konsumen Pada Keputusan Pembelian Di Shopee Larasati, Feby Ayu; Ronny, Ronny
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 1 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i1.4916

Abstract

This research aims to analyze and identify the influence of discounts, promotions and consumer trust on purchasing decisions. Research was conducted on consumers or customers who have made purchases at Shopee in the last few months with a total population of 105 people. The sample used was only 100 respondents because some samples did not match the criteria. Data collection techniques used were questionnaires via Google forms and conventional ones directly. Variable measurement uses a Likert scale with a scale of 1-7 and analysis for data processing uses the multiple linear regression method with the SPSS ver. 25. The research results show that discounts, promotions and consumer trust have a significant influence on purchasing decisions.
Co-Authors Ronny Ronny