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All Journal Revitalisasi : Jurnal Ilmu Manajemen Journal of Business Economics and Management
Wulandari, Yulia Tri
Unknown Affiliation
Economics, Econometrics & Finance

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Peran Kepercayaan Dalam Mediasi Hubungan Antara E-Servicescape Dan Repurcase Intention : Aplikasi Halodoc Wulandari, Yulia Tri; Hayadi, Ilsya
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i2.4536

Abstract

This research aims to examine the influence of e-servicescape (aesthetic appeal, layout and functionality and financial security) on repurchase intention through trust in the halodoc application. The data used is primary data. This research is included in quantitative research using purposive sampling techniques. The population of this research is all people who have used the Halodoc application, totaling 200 respondents. This research uses SEM-PLS version 4.0. The results of this research showed that aesthetic appeal, layout and functionality and financial security had a significant positive effect on trust and repurchase intention, then that aesthetic appeal, layout and functionality and financial security also had a significant positive effect on repurchase intention through trust.
Pengaruh Brand Image, Promosi, Kualitas Produk, Harga, Dan Lokasi Terhadap Keputusan Pembelian Teh Poci Paranadipa Jember Wulandari, Yulia Tri; Dimyati; Karim Budiono
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine and analyze the influence of brand image, promotion, product quality, price and location on purchasing decisions at Teh Poci Paranadipa Jember. The research method used is quantitative descriptive with data collection techniques through questionnaires to 60 respondents selected using the purposive sampling method. In this data, data was collected by observation, interviews, literature studies and questionnaires. The analysis used includes data instrument testing (validity testing and reliability testing), multiple linear regression analysis, classical assumption testing (normality testing, multicollinearity testing, heteroscedasticity testing), and hypothesis testing (F test, t test, and coefficient of determination testing). Based on the results of the analysis, this study shows that the F test of brand image, promotion, product quality, price and location variables simultaneously influence purchasing decisions. While the results of the t test in this study indicate that the product quality variable has a positive and significant effect on purchasing decisions, while brand image, promotion, price and location do not have a significant effect on purchasing decisions.
Co-Authors Dimyati Hayadi, Ilsya Karim Budiono