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All Journal Managament Insight: Jurnal Ilmiah Manajemen MABIS: Manajemen dan Bisnis Revitalisasi : Jurnal Ilmu Manajemen Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Dehasen Untuk Negeri Media Riset Bisnis & Manajemen
Hayadi, Ilsya
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences Other

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Pengaruh Diskon, Kemudahan Penggunaan, dan User Interface (UI) Terhadap Niat Menggunakan Aplikasi McDonald’s (Studi Kasus di Kota Bengkulu) Andika, Dhevan Wira; Hayadi, Ilsya
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i2.4606

Abstract

This research aims to analyze the influence of discounts, ease of use, and user interface (UI) on intentions to use the McDonald’s application in Bengkulu City. This research uses a quantitative approach by collecting data through questionnaires distributed to respondents who are users of the McDonald’s application in Bengkulu City. The research variables involve discounts as a promotional factor, ease of use as a technological factor, and user interface (UI) as a user interface factor. Data collection was carried out by distributing questionnaires to 144 respondents. The collected data was analyzed using the regression method to identify the influence of each variable on intention to use the McDonald’s application. This research uses SEM-PLS version 4.0. The research results show that discounts, ease of use, and user interface (UI) have a significant positive effect on the intention to use the McDonald’s application in Bengkulu City. Thus, marketing strategies that focus on providing discounts, increasing ease of use, and improving the user interface (UI) can increase user interest and activeness in utilizing the McDonald’s application.
Peran Kepercayaan Dalam Mediasi Hubungan Antara E-Servicescape Dan Repurcase Intention : Aplikasi Halodoc Wulandari, Yulia Tri; Hayadi, Ilsya
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i2.4536

Abstract

This research aims to examine the influence of e-servicescape (aesthetic appeal, layout and functionality and financial security) on repurchase intention through trust in the halodoc application. The data used is primary data. This research is included in quantitative research using purposive sampling techniques. The population of this research is all people who have used the Halodoc application, totaling 200 respondents. This research uses SEM-PLS version 4.0. The results of this research showed that aesthetic appeal, layout and functionality and financial security had a significant positive effect on trust and repurchase intention, then that aesthetic appeal, layout and functionality and financial security also had a significant positive effect on repurchase intention through trust.
Memahami Niat Beli Produk Mixue Pada Generasi Z Di Kota Bengkulu Eleazar, Yosua; Hayadi, Ilsya
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i2.4573

Abstract

This study aims to understand the purchase intention of Mixue products in Generation Z in Bengkulu City. included in quantitative research using purposive sampling technique. The population of this study is generation z who live in Bengkulu city with an age range of 17 years - 26 years and have bought mixue products as many as 160 respondents. This research uses SEM-PLS version 4.0. The results of this study indicate that Viral marketing has a significant effect on purchase intention, Brand image has a significant effect on purchase intention, E-wom has no significant effect on purchase intention, Store atmosphere has a significant effect on purchase intention. can also conduct more in-depth research with the development of more comprehensive variables and more specific units of analysis. Future research can consider expanding the object of research so that the results obtained are more accurate than this study
Peningkatan Kapasitas Manajemen Sumber Daya Manusia Di Era Digital Melalui Pelatihan Kalender Kerja Karyawan Pada UMKM Binaan Kabupaten Bengkulu Tengah Darta, Effed; Hayadi, Ilsya; Aprisella, Rhienta; Syoraya, Indah
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8834

Abstract

This Community Service (PKM) activity aims to improve the understanding and skills of SMEs fostered by the Cooperative and Small Business Office of Central Bengkulu Regency in human resource management (HRM) in the digital era, especially in preparing employee work calendars. The activity began with surveys and discussions with SME owners to identify their needs and challenges in HR management. Training covering both theory and practical use of digital work calendars was conducted to improve operational efficiency. The results showed a significant increase in participants' understanding and ability to compile and apply digital work calendars, which are expected to increase productivity and adaptation to technological developments.
Analisis Perbandingan Kualitas Layanan Grab Food dan Maxim Food Delivery di Kota Bengkulu Candra, Widi Wahyudi; Hayadi, Ilsya
Management Insight: Jurnal Ilmiah Manajemen Vol 19 No 1 (2024): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui perbandingan kualitas pelayanan antara Grab Food dan Maxim Food Delivery di kota Bengkulu berdasarkan faktor-faktor yang mempengaruhi dalam pelayanan pesan antar yaitu: waktu pengantaran, keluwesan pelayanan, ketepatan waktu pelayanan, layanan purna jual, manajemen pesanan, pelayanan yang tersedia, pemasaran dan komunikasi serta informasi daring. Penelitian ini menggunakan kuesioner sebagai data pelengkap. Jenis data yang digunakan adalah data primer yang diambil berdasarkan penyebaran kuesioner. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pemesanan makanan atau minuman melalui pesan antar pada layanan Grab Food dan Maxim Food Delivery di kota Bengkulu. Metode pengumpulan data menggunakan teknik non-probability sampling dengan purposive sampling sebanyak 276 responden. Analisis yang digunakan adalah analisis deskriptif dan uji One-way Anova. Hasil penelitian menunjukkan bahwa terdapat perbedaan pada semua dimensi kualitas pelayanan. Dari segi nilai rata-rata keseluruhan, layanan Grab Food lebih unggul dengan nilai 3,96 sedangkan layanan Maxim Food Delivery dengan nilai 3,90. Dari hasil penelitian ini dapat diketahui bahwa persaingan antara kedua layanan tersebut tidak jauh berbeda dan begitu kompetitif. Kedua layanan tersebut harus meningkatkan dan memperbaiki kualitas layanannya, melakukan inovasi layanan secara cepat agar dapat meraih pangsa pasar yang lebih tinggi. Kata Kunci: Grab Food; Informasi Online; Layanan Fleksibel; Layanan Purnajual; Layanan Tersedia; Layanan Tepat Waktu; Manajemen Pesanan; Maxim Food Delivery; Pemasaran dan Komunikasi; Waktu Pengiriman
THE ROLE OF TRUST IN MEDIATING PERCEIVED SERVICE QUALITY AND INFORMATION QUALITY ON PURCHASE INTENTIONEVIDENCE FROM SHOPEE INDONESIA Arlan, Fauziah; Hayadi, Ilsya
Media Riset Bisnis & Manajemen Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v25i1.23778

Abstract

Perceived service quality and information quality are considered fundamental elements that play a crucial role in fostering close relationships between institutions and their consumers, particularly in the context of online transactions. This study aims to analyze how perceived service quality and information quality influence purchase intention using trust as a mediating variable. This study employs a quantitative approach with the applied analytical method being Structural Equation Modeling (SEM) using the SmartPLS 4.0 software. The results indicate that trust significantly mediates the relationship between perceived service quality and information quality on purchase intention among Shopee app users. The analysis reveals that perceived service quality and information quality directly and significantly influence purchase intention in a positive manner. Trust plays a mediating role. These findings reinforce the concept that trust plays a crucial role as a link between consumers' perceptions of service quality and information quality and their online purchase intentions. The study's results have strategic implications for e-commerce practitioners, particularly Shopee administrators, to consistently maintain service quality, improve product information accuracy, and build trust through transaction security. Thus, companies can foster long-term loyalty amid competition.
Hedonic behavior in Shopee live shopping: social media marketing, celebrity endorser, and e-WOM on impulse buying Lestari, Fitri Amanda; Hayadi, Ilsya
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.742

Abstract

 This study aims to investigate the influence of social media marketing on impulsive buying behavior and hedonic behavior, and whether hedonic behavior can mediate the relationship between Social media marketing and impulsive buying behavior. his research follows a quantitative-explanatory approach and specifically targets consumers actively participating in Shopee Live Shopping. The population size remains indeterminate, and the sample size is determined using purposive sampling techniques. the study aims to gather responses from 345 individuals. SEM-PLS method is used in this research and employed SmartPLS 4 for data processing. In this study, the significant relationships between Social Media Marketing, Celebrity Endorser, E-WOM, and Impulse Buying Behavior mediated by Hedonic Behavior have been discussed. The research findings indicate that marketing factors such as social media campaigns, celebrity endorsers, and positive consumer reviews play a crucial role in shaping impulsive buying behavior. These results align with The Theory of Planned Behavior, which explains that individual intentions play a key role in shaping consumer behavior.
Peran Kepuasan Konsumen dalam Memediasi Pengaruh Persepsi Kualitas dan Reputasi Merek terhadap Niat Pembelian Ulang Produk Sepatu Adidas di E-Commerce Nurjanah, Azyfa Muthia; Hayadi, Ilsya
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 2 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v11i2.834

Abstract

Kemajuan teknologi telah mendorong peningkatan perilaku konsumen dalam berbelanja secara online, termasuk dalam industri sepatu bermerek seperti Adidas. Persaingan ini membuat perusahaan untuk memahami faktor yang mempengaruhi niat pembelian ulang. Penelitian ini bertujuan menganalisis secara menyeluruh pengaruh perceived quality, dan brand reputation terhadap repurchase intention yang dimediasi consumer satisfaction. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner secara online kepada 250 responden di Indonesia, dan mengidentifikasi upaya yang harus dilakukan oleh perusahaan dalam memperbaiki produk. Selanjutnya penelitian ini menggunakan teknik purposive sampling dan data diolah dengan menggunakan Partial Least Squares Equation Modeling (PLS-SEM) melalui aplikasi SmarPLS 4.0. Hasil menyampaikan bahwa perceived quality, dan brand reputation berpengaruh positif terhadap consumer satisfaction yang kemudian memediasi pengaruh terhadap repurchase intention, sementara perceived quality tidak memiliki pengaruh langsung terhadap repurchase intention tanpa adanya mediasi. Hal ini menekankan bahwa consumer satisfaction sangat berperan penting jika akan melakukan pembelian ulang.
Co-Authors Andika, Dhevan Wira Aprisella, Rhienta Arlan, Fauziah Candra, Widi Wahyudi Darta, Effed Eleazar, Yosua Lestari, Fitri Amanda Nurjanah, Azyfa Muthia Syoraya, Indah Wulandari, Yulia Tri