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<![CDATA[PENGARUH ENJOYMENT, FLOW EXPERIENCE, TRUST TERHADAP INTENTION TO PLAY PADA GAME PLAYERUNKNOWN'S BATTLEGROUNDS (PUBG) MOBILE DI BENGKULU ]]>
<![CDATA[Ivan Kurnia]]>;
<![CDATA[Muhartini Salim]]>;
<![CDATA[Sularsih Anggrawati]]>;
<![CDATA[Aprima Widanti]]>;
<![CDATA[Ilsya Hayadi]]>
<![CDATA[ Jurnal Ilmiah Ekonomi Bisnis Vol 24, No 3 (2019) ]]>
Publisher : <![CDATA[Universitas Gunadarma ]]>
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DOI: 10.35760/eb.2019.v24i3.2173
<![CDATA[The purpose of this study were to determine the effect of enjoyment, flow experience, and trust toward the level of intention to play in online game playerunknown's battlegrounds (PUBG) mobile in Bengkulu. This study uses a quantitative approach using primary data obtained through online questionnaires. This study involved users of the game PUBG mobile in Bengkulu. The total sample in this study was 140 users of the game PUBG mobile in Bengkulu using the convenience sampling method. The data processing technique of this study used Statistical Package For Social Science (SPSS) software version 21.0. The analysis which is used including validity test, reliability test, and t test for hypothesis testing. The result revealed that; 1). Enjoyment has a positive and has a significant influence toward the level of intention to play; 2). Flow experience has a positive and has a significant influence toward the level of intention to play; 3). Trust has a positive and has a significant influence toward the level of intention to play felt by users of the PUBG mobile game in the Bengkulu.]]>
<![CDATA[PERSEPSI RISIKO: MINAT DAN PERILAKU BERWISATA DI NEW NORMAL APAKAH MASIH SAMA? ]]>
<![CDATA[Ilsya Hayadi]]>;
<![CDATA[M. Yasser Iqbal Daulay]]>;
<![CDATA[Gerry Suryosukmono]]>
<![CDATA[ Jurnal Ilmiah Ekonomi Bisnis Vol 28, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Gunadarma ]]>
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DOI: 10.35760/eb.2023.v28i2.7225
<![CDATA[Wabah Covid-19 membuat masyarakat mulai merubah perilaku dan beradaptasi dengan kebiasaan hidup baru atau new normal. Penelitian ini meneliti minat dan perilaku berwisata di masa new normal dengan memasukkan variabel risiko (percieved risk) yang mempengaruhi behavior to visit dengan intention to visit sebagai mediasi. Penelitian ini juga memasukkan electronic word of mouth dan citra destinasi sebagai variabel independen yang juga mempengaruhi perilaku berkunjung dengan niat untuk berkunjung sebagai mediasi. Penelitian menggunakan pendekatan metode kuantitatif dengan 261 responden. Hasil yang didapatkan memperlihatkan adanya hubungan negatif dari persepsi risiko karena adanya kekhawatiran tertular virus Covid-19 terhadap niat untuk berkunjung (-0,325) maupun terhadap perilaku berkunjung dengan niat untuk berkunjung sebagai mediasi (-0,157). Variabel electronic word of mouth dan citra destinasi sama-sama memberikan pengaruh positif terhadap niat untuk berkunjung maupun terhadap perilaku berkunjung dengan niat untuk berkunjung sebagai mediasi. Hubungan yang memberikan pengaruh paling kuat dalam penelitian ini adalah pengaruh yang diberikan niat untuk berkunjung terhadap perilaku berkunjung dengan korelasi sebesar 0,484. Pengaruh yang diberikan dua dari tiga variabel independen (electronic word of mouth dan citra destinasi) dalam penelitian ini tergolong rendah. Perlu dilakukan penelitian kembali yang memperhatikan motivasi orang berwisata di masa new normal ini.]]>
<![CDATA[The Effect of Live Streaming on Impulse Buying from an Affordance Perspective on Tiktok Platform ]]>
<![CDATA[Aldi Maulana Putra]]>;
<![CDATA[Ilsya Hayadi]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i1.5056
<![CDATA[This research aims to examine the effect of live streaming (visibility, trading, and meta voicing) on impulse buying through immersion from an affordance perspective on the TikTok platform. The data used in this research is primary data. This research is included quantitative research with a purposive sampling technique. The population of this research consists of all individuals who have made purchases through live streaming on TikTok, with a total of 200 respondents. This research uses SEM-PLS version 4.0. The results of this research show that trading and meta voicing significant effect on immersion and impulse buying. Then immersion is able to mediate the trading and meta voicing with impulse buying. Meanwhile, visibility has no significant effect on immersion and impulse buying, and immersion is also unable to mediate the relationship between visibility and impulse buying.]]>
<![CDATA[Pengaruh Diskon, Kemudahan Penggunaan, dan User Interface (UI) Terhadap Niat Menggunakan Aplikasi McDonald’s (Studi Kasus di Kota Bengkulu) ]]>
<![CDATA[Andika, Dhevan Wira]]>;
<![CDATA[Hayadi, Ilsya]]>
<![CDATA[ REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
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DOI: 10.32503/revitalisasi.v12i2.4606
<![CDATA[This research aims to analyze the influence of discounts, ease of use, and user interface (UI) on intentions to use the McDonald’s application in Bengkulu City. This research uses a quantitative approach by collecting data through questionnaires distributed to respondents who are users of the McDonald’s application in Bengkulu City. The research variables involve discounts as a promotional factor, ease of use as a technological factor, and user interface (UI) as a user interface factor. Data collection was carried out by distributing questionnaires to 144 respondents. The collected data was analyzed using the regression method to identify the influence of each variable on intention to use the McDonald’s application. This research uses SEM-PLS version 4.0. The research results show that discounts, ease of use, and user interface (UI) have a significant positive effect on the intention to use the McDonald’s application in Bengkulu City. Thus, marketing strategies that focus on providing discounts, increasing ease of use, and improving the user interface (UI) can increase user interest and activeness in utilizing the McDonald’s application.]]>
<![CDATA[Peran Kepercayaan Dalam Mediasi Hubungan Antara E-Servicescape Dan Repurcase Intention : Aplikasi Halodoc ]]>
<![CDATA[Wulandari, Yulia Tri]]>;
<![CDATA[Hayadi, Ilsya]]>
<![CDATA[ REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
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DOI: 10.32503/revitalisasi.v12i2.4536
<![CDATA[This research aims to examine the influence of e-servicescape (aesthetic appeal, layout and functionality and financial security) on repurchase intention through trust in the halodoc application. The data used is primary data. This research is included in quantitative research using purposive sampling techniques. The population of this research is all people who have used the Halodoc application, totaling 200 respondents. This research uses SEM-PLS version 4.0. The results of this research showed that aesthetic appeal, layout and functionality and financial security had a significant positive effect on trust and repurchase intention, then that aesthetic appeal, layout and functionality and financial security also had a significant positive effect on repurchase intention through trust.]]>
<![CDATA[Memahami Niat Beli Produk Mixue Pada Generasi Z Di Kota Bengkulu ]]>
<![CDATA[Eleazar, Yosua]]>;
<![CDATA[Hayadi, Ilsya]]>
<![CDATA[ REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
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DOI: 10.32503/revitalisasi.v12i2.4573
<![CDATA[This study aims to understand the purchase intention of Mixue products in Generation Z in Bengkulu City. included in quantitative research using purposive sampling technique. The population of this study is generation z who live in Bengkulu city with an age range of 17 years - 26 years and have bought mixue products as many as 160 respondents. This research uses SEM-PLS version 4.0. The results of this study indicate that Viral marketing has a significant effect on purchase intention, Brand image has a significant effect on purchase intention, E-wom has no significant effect on purchase intention, Store atmosphere has a significant effect on purchase intention. can also conduct more in-depth research with the development of more comprehensive variables and more specific units of analysis. Future research can consider expanding the object of research so that the results obtained are more accurate than this study]]>
<![CDATA[Peningkatan Kapasitas Manajemen Sumber Daya Manusia Di Era Digital Melalui Pelatihan Kalender Kerja Karyawan Pada UMKM Binaan Kabupaten Bengkulu Tengah ]]>
<![CDATA[Darta, Effed]]>;
<![CDATA[Hayadi, Ilsya]]>;
<![CDATA[Aprisella, Rhienta]]>;
<![CDATA[Syoraya, Indah]]>
<![CDATA[ Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli ]]>
Publisher : <![CDATA[LPPJPHKI Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/jdun.v4i2.8834
<![CDATA[This Community Service (PKM) activity aims to improve the understanding and skills of SMEs fostered by the Cooperative and Small Business Office of Central Bengkulu Regency in human resource management (HRM) in the digital era, especially in preparing employee work calendars. The activity began with surveys and discussions with SME owners to identify their needs and challenges in HR management. Training covering both theory and practical use of digital work calendars was conducted to improve operational efficiency. The results showed a significant increase in participants' understanding and ability to compile and apply digital work calendars, which are expected to increase productivity and adaptation to technological developments.]]>
<![CDATA[Analisis Perbandingan Kualitas Layanan Grab Food dan Maxim Food Delivery di Kota Bengkulu ]]>
<![CDATA[Candra, Widi Wahyudi]]>;
<![CDATA[Hayadi, Ilsya]]>
<![CDATA[ Management Insight: Jurnal Ilmiah Manajemen Vol 19 No 1 (2024): Managament Insight: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[UNIB Press ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengetahui perbandingan kualitas pelayanan antara Grab Food dan Maxim Food Delivery di kota Bengkulu berdasarkan faktor-faktor yang mempengaruhi dalam pelayanan pesan antar yaitu: waktu pengantaran, keluwesan pelayanan, ketepatan waktu pelayanan, layanan purna jual, manajemen pesanan, pelayanan yang tersedia, pemasaran dan komunikasi serta informasi daring. Penelitian ini menggunakan kuesioner sebagai data pelengkap. Jenis data yang digunakan adalah data primer yang diambil berdasarkan penyebaran kuesioner. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pemesanan makanan atau minuman melalui pesan antar pada layanan Grab Food dan Maxim Food Delivery di kota Bengkulu. Metode pengumpulan data menggunakan teknik non-probability sampling dengan purposive sampling sebanyak 276 responden. Analisis yang digunakan adalah analisis deskriptif dan uji One-way Anova. Hasil penelitian menunjukkan bahwa terdapat perbedaan pada semua dimensi kualitas pelayanan. Dari segi nilai rata-rata keseluruhan, layanan Grab Food lebih unggul dengan nilai 3,96 sedangkan layanan Maxim Food Delivery dengan nilai 3,90. Dari hasil penelitian ini dapat diketahui bahwa persaingan antara kedua layanan tersebut tidak jauh berbeda dan begitu kompetitif. Kedua layanan tersebut harus meningkatkan dan memperbaiki kualitas layanannya, melakukan inovasi layanan secara cepat agar dapat meraih pangsa pasar yang lebih tinggi. Kata Kunci: Grab Food; Informasi Online; Layanan Fleksibel; Layanan Purnajual; Layanan Tersedia; Layanan Tepat Waktu; Manajemen Pesanan; Maxim Food Delivery; Pemasaran dan Komunikasi; Waktu Pengiriman]]>
<![CDATA[THE ROLE OF TRUST IN MEDIATING PERCEIVED SERVICE QUALITY AND INFORMATION QUALITY ON PURCHASE INTENTIONEVIDENCE FROM SHOPEE INDONESIA ]]>
<![CDATA[Arlan, Fauziah]]>;
<![CDATA[Hayadi, Ilsya]]>
<![CDATA[ Media Riset Bisnis & Manajemen Vol. 25 No. 1 (2025): April ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/v25i1.23778
<![CDATA[Perceived service quality and information quality are considered fundamental elements that play a crucial role in fostering close relationships between institutions and their consumers, particularly in the context of online transactions. This study aims to analyze how perceived service quality and information quality influence purchase intention using trust as a mediating variable. This study employs a quantitative approach with the applied analytical method being Structural Equation Modeling (SEM) using the SmartPLS 4.0 software. The results indicate that trust significantly mediates the relationship between perceived service quality and information quality on purchase intention among Shopee app users. The analysis reveals that perceived service quality and information quality directly and significantly influence purchase intention in a positive manner. Trust plays a mediating role. These findings reinforce the concept that trust plays a crucial role as a link between consumers' perceptions of service quality and information quality and their online purchase intentions. The study's results have strategic implications for e-commerce practitioners, particularly Shopee administrators, to consistently maintain service quality, improve product information accuracy, and build trust through transaction security. Thus, companies can foster long-term loyalty amid competition.]]>
<![CDATA[Hedonic behavior in Shopee live shopping: social media marketing, celebrity endorser, and e-WOM on impulse buying ]]>
<![CDATA[Lestari, Fitri Amanda]]>;
<![CDATA[Hayadi, Ilsya]]>
<![CDATA[ Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/mabis.v23i1.742
<![CDATA[ This study aims to investigate the influence of social media marketing on impulsive buying behavior and hedonic behavior, and whether hedonic behavior can mediate the relationship between Social media marketing and impulsive buying behavior. his research follows a quantitative-explanatory approach and specifically targets consumers actively participating in Shopee Live Shopping. The population size remains indeterminate, and the sample size is determined using purposive sampling techniques. the study aims to gather responses from 345 individuals. SEM-PLS method is used in this research and employed SmartPLS 4 for data processing. In this study, the significant relationships between Social Media Marketing, Celebrity Endorser, E-WOM, and Impulse Buying Behavior mediated by Hedonic Behavior have been discussed. The research findings indicate that marketing factors such as social media campaigns, celebrity endorsers, and positive consumer reviews play a crucial role in shaping impulsive buying behavior. These results align with The Theory of Planned Behavior, which explains that individual intentions play a key role in shaping consumer behavior.]]>
