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All Journal Journal Integration of Management Studies
Hardjakaprabon, Raden Bayuningrat
Unknown Affiliation
Decision Sciences, Operations Research & Management

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Charting the Future of K-Pop: Navigating Globalization, Technological Innovations, and Cultural Dynamics in the Next Five Years Rahadi, Raden Aswin; Hardjakaprabon, Raden Bayuningrat; Raihani, Atika Fatka; Putri, Alya Indira; Afgani, Kurnia Fajar
Journal Integration of Management Studies Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i2.255

Abstract

This research explores the future trends of K-pop by analyzing the genre's trajectory in the context of globalization, technological innovations, cultural dynamics, and sustainability. The study provides a comprehensive understanding of the factors influencing K-pop's global expansion and the implications for various stakeholders, including music industry professionals, cultural analysts, and scholars of global pop culture. Through a descriptive and analytical research design, utilizing secondary data from existing literature, online resources, and industry reports, the study identifies key themes such as cultural hybridization, technological advancements, fan engagement, and ethical practices. The findings reveal that K-pop's success is driven by its ability to blend diverse cultural elements, leverage digital platforms and VR/AR technologies, foster participatory fan culture, and adopt sustainable practices. These insights offer theoretical, managerial, and practical implications for the future of the K-pop industry, highlighting the need for an integrative approach to understanding its global impact and sustainability.
Co-Authors Afgani, Kurnia Fajar Putri, Alya Indira Raden Aswin Rahadi Raihani, Atika Fatka