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All Journal Dynamic Management Journal As-Syirkah: Islamic Economic & Financial Journal
Ken, R.R, Wening
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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ANALYSIS OF BUSINESS FEASIBILITY STUDY ON QUATTORDICI SCREEN PRINTING BUSINESS REVIEWED FROM MARKETING, FINANCE AND HUMAN RESOURCES ASPECTS Afrilzal, Afril Zal; Garini, Anggita Riastina; Anjani, Dinda Dewi; Lestari, Putri Ayu; Ken, R.R, Wening
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10494

Abstract

The Indonesian lifestyle is developing along with economic globalization and the proliferation of shopping centers, especially the fashion industry such as the screen printing business. This business is still in the early stages of development, so there are three main considerations: aspects related to marketing, aspects related to finance, and aspects related to human resources. The purpose of this research is to determine the business feasibility of the Quattordici screen printing company. Quattordici's screen printing business was the subject of this kind of qualitative research. Interview and observation techniques are used in data collection techniques. Qualitative descriptions are used in data analysis. The research results show that the three perspectives consisting of promotion, finance and HR in the quattordici screen printing business are expected to be implemented.
Analisa Studi Kelayakan Bisnis UMKM Dina Cake di Cikarang Ditinjau dari Aspek Pemasaran, Manajemen dan SDM, dan Hukum Guntari, Anggun; Khairuna, Dina Wafiq; Salsabilla, Meisya; Handiani, Riana Ezra Savitry Is; Ken, R.R, Wening
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 1 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/42mre202

Abstract

Business feasibility study analysis is a type of research that analyzes all activities of a business that will be run thoroughly to determine the feasibility of a business to be operated or developed in the future. Dina Cake is one of the UMKM engaged in the food industry. The purpose of this research is to clarify the feasibility of Dina Cake's business by analyzing the feasibility of the business in terms of three aspects, namely market and marketing aspects, management and human resources aspects, and legal aspects. Qualitative methods were used to analyze and assess the feasibility of Dina Cake's business development. Direct observation of the Dina Cake business owner and interviews were used to collect research data. The results of the data analysis show that the market and marketing, management and human resources, and legal aspects of Dina Cake's business have met the requirements and are feasible to develop.
Co-Authors Afrilzal, Afril Zal Anjani, Dinda Dewi Garini, Anggita Riastina Guntari, Anggun Handiani, Riana Ezra Savitry Is Khairuna, Dina Wafiq Putri Ayu Lestari Salsabilla, Meisya