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All Journal Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Social Service and Research As-Syirkah: Islamic Economic & Financial Journal
Salsabilla, Meisya
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Utilization Of Digital Marketing and Product Innovation In Improving Msme Marketing Performance In Talun District Salsabilla, Meisya; Aulia, Dyta; Maulany, Soesanty
International Journal of Social Service and Research Vol. 4 No. 05 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i05.778

Abstract

The purpose of this study is to examine the influence of digital marketing and product innovation on the marketing performance of MSMEs in Talun District. This study used quantitative methods. The population in this study is culinary MSME business actors in Talun District, with a sample of 100 people. The data collection technique in this study used a questionnaire with a measurement scale using the Likert scale. The data analysis technique used in this study is multiple linear regression analysis. The results of this study show that partially digital marketing and product innovation have a positive and significant influence on marketing performance, and simultaneously digital marketing and product innovation have a positive and significant effect on market performance.
The Effect of Experience Quality on Customer Loyalty With Moderation Of Currency And The Role Of Conversation and Co-Creation on Vod Viu Customers In Bekasi District Salsabilla, Meisya; Bintarti, Surya; Kurniawan, Ergo Nurpatria; Tanjung, Agustini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5297

Abstract

This study aims to examine the relationship between Conversation and Co-Creation on Customer Loyalty through the mediation of Experience Quality moderated by Currency. This research uses quantitative methods. Sampling in this study used the Non Probability Sampling method with Purposive technique. The population used in this study is people in Bekasi Regency, with a sample obtained of 114 customer respondents who subscribe to Viu VoD services. This study tests correlation and regression with the help of the SmartPLS 3.2.9 program which is used to test validity and reliability. The results showed that Conversation has a significant positive role on customer Experience Quality. Co-creation has a significant positive effect on customer Experience Quality. Conversation with moderation Currency has a negative role on customer Experience Quality. Co-creation with Currency moderation has a significant positive effect on the level of customer Experience Quality. Customer Experience Quality has a significant positive role on Customer Loyalty. Conversation through the mediation of Experience Quality has a negative influence on Customer Loyalty. Co-creation through the mediation of Experience Quality has a significant positive effect on Customer Loyalty.
Analisa Studi Kelayakan Bisnis UMKM Dina Cake di Cikarang Ditinjau dari Aspek Pemasaran, Manajemen dan SDM, dan Hukum Guntari, Anggun; Khairuna, Dina Wafiq; Salsabilla, Meisya; Handiani, Riana Ezra Savitry Is; Ken, R.R, Wening
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 1 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/42mre202

Abstract

Business feasibility study analysis is a type of research that analyzes all activities of a business that will be run thoroughly to determine the feasibility of a business to be operated or developed in the future. Dina Cake is one of the UMKM engaged in the food industry. The purpose of this research is to clarify the feasibility of Dina Cake's business by analyzing the feasibility of the business in terms of three aspects, namely market and marketing aspects, management and human resources aspects, and legal aspects. Qualitative methods were used to analyze and assess the feasibility of Dina Cake's business development. Direct observation of the Dina Cake business owner and interviews were used to collect research data. The results of the data analysis show that the market and marketing, management and human resources, and legal aspects of Dina Cake's business have met the requirements and are feasible to develop.
Co-Authors Agustini Tanjung Aulia, Dyta Guntari, Anggun Handiani, Riana Ezra Savitry Is Ken, R.R, Wening Khairuna, Dina Wafiq Kurniawan, Ergo Nurpatria Maulany, Soesanty Surya Bintarti