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All Journal Al-Mazaahib: Jurnal Perbandingan Hukum Kiwari
Andrianto, Fredy
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Religion Humanities Social Sciences

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Sanksi Pembunuhan dengan Sengaja Perspektif Hukum Pidana Islam dan Hukum Positif Andrianto, Fredy
Al-Mazaahib: Jurnal Perbandingan Hukum Vol. 10 No. 1 (2022): Al-Mazaahib
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/al-mazaahib.v10i1.2726

Abstract

This article seeks to uncover criminal sanctions for intentional murder from the perspective of Criminal Law and Islamic Criminal Law. One form of murder that is very detrimental is intentional murder. This type of research is library research, using a normative-juridical approach and the nature of this article is descriptive-analytical-comparative. The research results show that the intentionality element can be seen in the tools used. If the murderer uses a tool or weapon to kill, it includes intentional murder. The purpose of punishment in Islamic law is not only to prevent criminal acts but following the objectives of maqasid as-syari'ah, namely hifz an-nafsi (body-body protection). In Islamic criminal law, the punishment for intentional murder is   qişāş, diyat, or ta’zīr, depending on the judge's decision. Meanwhile, the purpose of punishment in criminal law in Indonesia is based on three basic principles of punishment, namely retributive, relative, and combined. In positive law, the punishment for intentional murder, according to Article 340, is the death penalty. This means that there are few similarities between the two Islamic and Positive criminal laws, which open up the possibility of the death penalty being imposed on murderers.
Efektivitas Strategi Komunikasi Pemasaran di Perusahaan Jasa Design Interior dan Kontraktor Andrianto, Fredy; Salman, Doddy
Kiwari Vol. 4 No. 3 (2025): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v4i3.35404

Abstract

This research is motivated by the importance of implementing marketing communication strategies to improve the effectiveness of promotion in the digital era, particularly through conventional and digital strategies applied by PT Link Bangun Selaras. The purpose of this study is to determine the effectiveness of marketing communication strategies employed by interior design companies and contractors in attracting consumers, as well as the obstacles they face. This research uses marketing theory, conventional and digital communication theory, and word of mouth theory. This research uses a descriptive qualitative method involving internal company sources. Data collection methods include observation, documentation, and comprehensive interviews. Data instruments, data collection, and data classification are then linked to relevant theories. The results of the study indicate that the company has utilised digital communication strategies through its website and social media, as well as word of mouth, to reach its target audience and increase customer loyalty. Penelitian ini dilatar belakangi oleh pentingnya penerapan strategi komunikasi pemasaran dalam meningkatkan efektivitas promosi di era digital, khususnya melalui strategi konvensional dan digital yang diterapkan oleh PT Link Bangun Selaras. Tujuan dilakukan penelitian ini adalah untuk mengetahui seberapa efektif strategi komunikasi pemasaran perusahaan yang dilakukan oleh perusahaan jasa interior dan kontraktor dalam menarik konsumen, serta kendala yang dihadapi. Penelitian ini menggunakan teori pemasaran, teori komunikasi konvensional dan digital, dan teori word of mouth. Penelitian ini menggunakan metode kualitatif deskriptif dengan melibatkan narasumber internal perusahaan. Metode pengambilan data meliputi observasi, dokumentasi dan wawancara menyeluruh. Instrumen data, pengumpulan data, klasifikasi data, yang kemudian dikaitkan dengan teori yang relevan. Hasi penelitian menunjukkan bahwa perusahaan telah memanfaatkan strategi komunikasi digital melalui website dan media sosial, serta word of mouth, untuk menjangkau target audiens dan meningkatkan loyalitas pelanggan.
Co-Authors Doddy Salman