Garuda - Garba Rujukan Digital

Decoding Komunikasi Nonverbal Pada Siaran Tv Kompas Malam (Riset Khalayak Pada Teman Tuli) Nindia, Bunga Shafira; Susanto, Eko Harry; Salman, Doddy
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 21, No 2 (2020): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v21i2.64

Abstractâ€” Researchers want to find out how people with disabilities understand the content of news on television broadcasts, specifically decoding nonverbal communication on news broadcasts. Basically the communication process (message exchange) will not run well if it is not supported by various communication elements or components, namely encoding. Therefore, in communicating there are so many obstacles and constraints experienced by communication agents. Physical barriers become one of the obstacles in communication. When communicating, one's physical imperfections become a problem in the delivery and reception of messages (information). In this study, researchers used qualitative research methods and interpretive paradigms to get accurate results. After conducting research on persons with hearing impairments, the researcher saw that the resource persons could not encode or decode perfectly, the resource persons were only able to absorb a little information that was conveyed. The resource person is not able to make messages according to a certain code the cause is the unclear tempo of the sign language column movement that is too fast so the resource person is unable to capture the message conveyed by the interpreter.Â Keywordsâ€”: News; Communication; Encoding; Decoding; Deaf.

Komunikasi Antar Budaya: Studi Kasus Komunikasi Komunitas Yahudi di Jakarta Arlie, Thereen; Susanto, Eko Harry; Salman, Doddy
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 22, No 1 (2021): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v22i1.78

Abstractâ€” The Jews were descendants of Mr. Abraham, The Father of Isaac, and Jacob or known as Israel because Jacob prevailed during the struggle with God until his name was no longer Jacob but Israel. The Jews had a difficult time being made slaves by the Egyptians, oppressed by the Neo-Assyrian empire, and the Babylonian empire which led to the exile of the Jews from their homeland and enslaved, even got slaughtered by Hitler with the Nazis during world war II. This is what made the Jews move because they had nowhere to live. The arrival of Jews in Indonesia has been around since the Sriwijayan kingdom, they came as merchants and have inhabited the Indonesia for a long time. People of Jewish descent in Indonesia have a total of about 5000 people excluding Maluku which is up to 500,000 in number. In Indonesia there is a community for people of Jewish descent and Judaism namely The United Indonesian Jewish Community (UIJC) which was formed in 2010. Therefore, the author discusses whether the UIJC community has relations with Indonesian society or vice versa because Indonesia is the country with the largest Muslim population in the world. The methodology of this research is qualitative through case study method based on the results of data from informants / resource persons who have an impact on this research. Based on the interview, UIJC does not get negative stigma from the society. Keywordsâ€”: Jewish; Judaism; Community.

Pengaruh Iklan Sosial Media Shopee terhadap Keputusan Pembelian Anggriani, Monika; Erdiansyah, Rezi; Salman, Doddy
Prologia Vol. 6 No. 2 (2022): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v6i2.10397

This study aims to determine the effect of Shopee's social media advertising on purchasing decisions. The theory used to conduct this research is marketing communication, advertising, social media, and purchasing decisions. This research uses a quantitative method. The technique used in data collection is a questionnaire / questionnaire. The population of this study were Shopee's Instagram followers and the samples were taken randomly or randomly. The result of this research is that the independent variable has a significant relationship to the dependent variable Penelitian ini bertujuan untuk mengetahui pengaruh iklan sosial media Shopee terhadap keputusan pembelian. Teori yang digunakan dalam penelitian ini adalah komunikasi pemasaran, periklanan, sosial media , dan keputusan pembelian. Penenlitian ini menggunakan metode kuantitaif. Tenik yang digunakan dalam pengambilan data yaitu dengan kuesioner/angket. Populasi dari penelitian ini adalah follower Instagram Shopee dan sampel yang diambil secara acak. Hasil dari penelitian ini adalah variabel independen memilki hubungan yang signifikan terhadap variabel dependen.

Praktik Ritual Social Media Influencer (SMI) pada Akun @Vonnyfelicia Salman, Doddy; Pertiwi, Pertiwi; Tamburian, H. H. Daniel
Prologia Vol. 6 No. 2 (2022): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v6i2.10671

This study aims to find out the self-presentation of social media influencer (SMI) Vonny Felicia through Instagram social media in the context of rituals. An Erving Goffman lema that refers to a term that captures the patterned aspects of interactional life that talk about the moral value of people. This research uses a qualitative approach. The object of research in this study is Vonny Felicia's Instagram account. The subject of the study was Vonny Felicia as SMI. Case study research methods with interview methods, observation, documentation, and literature review. The results showed that Vonny's presence as an SMI on Instagram is a ritual in the sense of realizing the importance of interactional life patterns by prioritizing oneself as a figure as a place for presenting herself. Vonny's front stage and back stage are not the same. In front of thousands of his followers Vonny is an extroverted teenager with a natural and fashionable style. Meanwhile, he is an introvert who is patient with scathing and blocking comments as an end choice. This action he took so that posts on Instagram inspired many people and were considered positive people. The study found that people tend to share Instagram stories to meet their impression management goals, garner social support by connecting with their social networks. In other words Vonny practices rituals on social media. Penelitian ini bertujuan untuk mengetahui presentasi diri social media influencer (SMI) Vonny Felicia melalui media sosial Instagram dalam konteks ritual. Sebuah lema Erving Goffman yang menunjuk pada istilah yang menangkap aspek-aspek berpola dari kehidupan interaksional yang berbicara tentang nilai moral orang. Penelitian ini menggunakan pendekatan kualitatif. Objek penelitian dalam penelitian ini adalah akun Instagram Vonny Felicia. Subyek penelitian adalah Vonny Felicia sebagai SMI. Metode penelitian studi kasus dengan metode wawancara, observasi, dokumentasi, dan tinjauan literatur. Hasil penelitian menunjukkan bahwa kehadiran Vonny sebagai SMI di Instagram merupakan ritual dalam arti menyadari pentingnya pola kehidupan interaksional dengan mengedepankan diri sebagai sosok sebagai tempat untuk presentasi dirinya. Panggung depan dan panggung belakang Vonny tidaklah sama. Di hadapan ribuan pengikutnya Vonny adalah remaja ekstrovert dengan gaya natural sekaligus modis.Sedangkan keseharian ia adalah seorang introvert yang bersabar dengan komentar-komentar pedas dan memblokir sebagai pilihan akhir. Tindakan ini ia lakukan agar postingan di Instagram menginspirasi banyak orang dan dianggap sebagai orang yang positif. Studi ini menemukan bahwa orang cenderung berbagi cerita Instagram untuk memenuhi tujuan manajemen tayangan mereka, mengumpulkan dukungan sosial dengan terhubung dengan jejaring sosial mereka dan mendapatkan umpan balik. Dengan kata lain Vonny mempraktikkan ritual di media sosial.

Strategi Komunikasi Pemasaran Electronic Word of Mouth ESQA Cosmetics Bellajane, Nathania Celia; Setyanto, Yugih; Salman, Doddy
Prologia Vol. 7 No. 1 (2023): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v7i1.16030

The development of communication technology affects the way people communicate and, in turn, marketing communications. Old strategies evolve and adapt to new media and technologies. Word of mouth is one of the marketing communication strategies that has developed. This strategy was previously carried out directly by two or more people. However, now it can be done online or called electronic word of mouth. The difference between the two strategies is the use of internet media. This strategy can be done by anyone, whether people who have popularity or not. ESQA Cosmetics is a local beauty product that uses an electronic word of mouth marketing communication strategy through key opinion leaders and ordinary people. Each type of electronic word of mouth has its own role in ESQA Cosmetics marketing communications. This strategy is also supported by other marketing communication strategies, namely public relations and advertising activities. Perkembangan teknologi komunikasi berpengaruh pada cara berkomunikasi masyarakat dan, pada gilirannya, komunikasi pemasaran. Strategi-strategi lama berkembang dan menyesuaikan dengan media dan teknologi yang baru. Word of mouth merupakan salah satu strategi komunikasi pemasaran yang mengalami perkembangan. Strategi ini sebelumnya dilakukan secara langsung oleh dua orang atau lebih. Namun, saat ini bisa dilakukan secara daring atau disebut electronic word of mouth. Perbedaan antara kedua strategi tersebut adalah penggunaan media internet. Strategi ini dapat dilakukan oleh siapa pun, baik orang yang memiliki popularitas atau tidak. ESQA Cosmetics merupakan produk kecantikan lokal yang menggunakan strategi komunikasi pemasaran electronic word of mouth melalui key opinion leader dan orang biasa. Masing-masing jenis electronic word of mouth memiliki peran tersendiri dalam komunikasi pemasaran ESQA Cosmetics. Strategi ini juga didukung oleh strategi komunikasi pemasaran lainnya yaitu kegiatan hubungan masyarakat dan periklanan.

Strategi Komunikasi Pemasaran PT Alko Sumatra Kopi dalam Meningkatkan Brand Loyalty Simarmata, Amelia Kristina; Rusdi, Farid; Salman, Doddy
Prologia Vol. 7 No. 2 (2023): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v7i2.21477

Marketing communication strategy in company is important to increase brand loyalty. Marketing communication strategy consists of three, namely segmenting, targeting, positioning. This research was conducted at PT. Alko Sumatra Kopi, aims to find out the marketing communication strategy that is being carried out so that this small company can penetrate the international market and compete with others. This research used a qualitative approach with descriptive analysis. The research method is a case study with data collection, such as interviews, observation, and documentation study. The results of the study concluded that the marketing communication strategy in PT. Alko Sumatra Kopi is to determine the market segment, then determine the target market to be achieved, and introduce the company to build an image in public. In addition, another marketing communication strategy is experiential marketing, which gives a positive and unforgettable impression to buyers. The marketing communication strategy carried out by PT. Alko Sumatra Coffee is proven to increase brand loyalty. Strategi komunikasi pemasaran dalam perusahaan menjadi bagian yang sangat penting dalam meningkatkan brand loyalty. Strategi komunikasi pemasaran terdiri dari tiga, yaitu segmenting, targetting, positioning. Penelitian ini dilakukan pada PT. Alko Sumatra Kopi dan bertujuan untuk mengetahui strategi komunikasi pemasaran yang dilakukan sehingga perusahaan kecil ini bisa menembus pasar internasional dan bersaing dengan perusahaan lain produk sejenis. Penelitian menggunakan pendekatan kualitatif dengan analisis deskriptif. Metode penelitian adalah studi kasus dengan pengumpulan data, seperti wawancara, observasi, dan dokumentasi. Hasil penelitian menyimpulkan bahwa strategi komunikasi pemasaran yang dilakukan PT. Alko Sumatra Kopi adalah dengan menetapkan segmen pasar terlebih dahulu, kemudian menentukan target pasar yang ingin dicapai, dan memperkenalkan diri perusahaan agar terbangun citra di mata buyer. Selain itu, strategi komunikasi pemasaran lainnya yang dapat dilakukan adalah dengan experiential marketing, yakni memberikan kesan yang positif dan tidak terlupakan bagi para buyer.

Strategi Komunikasi Caster dalam Era Digital di Dunia Esports Tuwendi, William Alexander; Sari, Wulan Purnama; Salman, Doddy
Koneksi Vol. 7 No. 1 (2023): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v7i1.21519

Electronic sports or esports, especially in Indonesia, have been recognized as one of the national sports branches and are included in Law No. 3/2005 concerning the National Sports System. With the increase in esports in Indonesia, more and more people are aiming for jobs in the world of esports, not only as pro players, but one of them is as a shoutcaster. Shoutcaster or better known as caster, has an important role, namely the duty to comment on and describe every situation in the match. Even though many already know what a caster does, there are still many people who don't know about caster's communication strategy. The purpose of this research is to find out caster's communication strategy in the world of esports. Researchers use communication theory, communication strategy, esports, and commentators. This study used qualitative research methods. The result of this research is that caster conveys messages according to the execution and the form of the contents using redundancy methods and informative methods. caster uses the media as an intermediary to communicate with the audience online. Barriers experienced by caster, such as physical barriers, semantic and psycho-social barriers still occur frequently. Electronic sports atau esports khususnya di Indonesia sudah diakui sebagai salah satu cabang olahraga nasional dan masuk dalam Undang- Undang No.3/2005 tentang Sistem Keolahragaan Nasional. Dengan Meningkatnya esports di Indonesia semakin banyak orang yang mengincar pekerjaan didalam dunia esports bukan hanya sebagai pro player melainkan salah satunya adalah sebagai shoutcaster. Shoutcaster atau yang lebih dikenal dengan caster, memiliki peranan penting yaitu bertugas untuk mengomentari dan menggambarkan setiap situasi dalam pertandingan. Meskipun sudah banyak yang sudah mengetahui apa saja yang dilakukan oleh seorang caster, namun masih banyak orang yang belum mengetahui bagaimana strategi komunikasi caster. Tujuan Penelitian ini untuk mengetahui strategi komunikasi caster dalam dunia esports. Peneliti menggunakan teori komunikasi, strategi komunikasi, esports, dan komentator. Penelitian ini menggunakan metode penelitian kualitatif. Hasil penelitian ini adalah caster menyampaikan pesan menurut pelaksanaan dan bentuk isinya menggunakan metode redundancy dan metode informatif. Caster menggunakan media sebagai perantara untuk berkomunikasi dengan penonton secara online. Adanya hambatan yang dialami oleh caster, seperti hambatan secara fisik, hambatan semantic dan psiko-sosial pun masih sering terjadi.

Analisis Strategi Komunikasi Digital Penggunaan Voice Over dalam Penyebaran Berita di Instagram Reels Kompas.com Suhertio, Maura Diquesa Silentioni; Salman, Doddy
Kiwari Vol. 4 No. 1 (2025): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v4i1.33737

This research examines the digital communication strategy applied by Kompas.com in disseminating news through Instagram Reels, focusing on the use of voice-over. Changes in news consumption in the digital era are increasingly leading to social media platforms, especially among the younger generation. The research used a qualitative approach with a case study method, involving in-depth interviews and direct observation of the content production process at Kompas.com. Theories used include digital communication, communication strategy, and new media, as well as the concept of voice-over as an important element in attracting audience attention. The results show that the use of voice-over is able to increase audience understanding, engagement, and trust in the news. Instagram Reels was chosen as a platform or medium to spread the news because its algorithm supports short video content that is interactive and easily accessible. This strategy can reach a wider audience, especially the digital-savvy generation. This research contributes to understanding voice-over as an innovation in news distribution and suggests other social media feature enhancements for other news institutions. It also underscores the importance of adapting content to audience trends and preferences. Penelitian ini mengkaji strategi komunikasi digital yang diterapkan oleh Kompas.com dalam menyebarluaskan berita melalui Instagram Reels, dengan fokus pada penggunaan voice-over. Perubahan pola konsumsi berita di era digital semakin mengarah ke platform media sosial, khususnya di kalangan generasi muda. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, melibatkan wawancara mendalam serta observasi langsung terhadap proses produksi konten di Kompas.com. Kerangka teori yang digunakan mencakup komunikasi digital, strategi komunikasi, dan media baru, serta konsep voice-over sebagai elemen penting dalam menarik perhatian audiens. Hasil penelitian menunjukkan bahwa penggunaan voice-over dalam Instagram Reels mampu meningkatkan pemahaman, keterlibatan, dan kepercayaan audiens terhadap berita. Instagram Reels dipilih sebagai platform utama karena algoritmanya mendukung distribusi konten video pendek yang interaktif dan mudah diakses. Strategi ini memungkinkan Kompas.com menjangkau audiens yang lebih luas, terutama generasi digital-savvy. Penelitian ini berkontribusi dalam memahami voice-over sebagai inovasi dalam distribusi berita dan menyarankan optimalisasi fitur media sosial lainnya bagi institusi berita. Selain itu, penelitian ini menekankan pentingnya adaptasi konten terhadap tren dan preferensi audiens untuk meningkatkan efektivitas penyebaran informasi.

Analisis Strategi Adaptasi Bisnis Agensi Friends:Hub dalam Menghadapi Era Pasca-Pandemi COVID-19 Dardelliana, Cut Nabila; Salman, Doddy
Prologia Vol. 9 No. 1 (2025): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v9i1.33213

The COVID-19 pandemic has had a major impact on the creative industry, including the event organizing sector. Many companies operating in the creative industry experience a downturn in the economy, preventing event organizers from being able to hold events offline. This research focuses on analyzing the adaptation strategies implemented by Friends:Hub post-pandemic, using qualitative methods through interviews, observation, documentation. As a result, Friends:Hub focuses on organizing online events, digital innovation, and adapting business models through partnerships and collaboration. Friends:Hub uses marketing communications strategies to utilize digital media to respond to post-pandemic market changes. This research contributes to the development of marketing mix communication strategies in the creative industries in the postpandemic era Pandemi COVID-19 memberikan dampak besar pada industri kreatif, termasuk sektor penyelenggaraan acara. Banyak perusahaan,yang bergerak di bidang creative industry mengalami penurunan perekonomian, menghambat pelaku penyelenggara acara sehingga tidak bisa melakukan event secara offline. Penelitian ini berfokus pada menganalisis strategi adaptasi yang diterapkan Friends:Hub pasca-pandemi, menggunakan metode kualitatif melalui wawancara, observasi, dokumentasi. Hasilnya, Friends:Hub fokus pada penyelenggaraan acara daring, inovasi digital, dan penyesuaian model bisnis melalui kemitraan dan kolaborasi. Friends:Hub menggunakan strategi komunikasi pemasaran dalam memanfaatkan media digital merespons perubahan pasar pasca-pandemi. Penelitian ini memberikan kontribusi pada pengembangan strategi komunikasi bauran pemsaran di industri kreatif era pasca-pandemi.

Analisis Semiotika Ilustrasi Infografik dalam Pemaknaan Berita Bisnis.com Edisi Agustus 2024 Marus, Maria Jessica Elvira; Salman, Doddy
Koneksi Vol. 9 No. 1 (2025): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v9i1.33309

The increasingly rapid growth and advancement of technology has made online media a media that is popular with many people. To make it easier for readers to see the news, online journalism has emerged which has an impact on journalism practice. News, articles, investigations and informastion are presented in the form of efficient mass media. Infographics are used as an internet medium and online media to visualize complex statistical data to present news. This research uses qualitative observation because the object studied is related to mass communication. This research is to find out the meaning of each Bisnis.com infographic illustration in the August 2024 edition with different topics using Charles Sanders Peirce Semiotics theory based on the Triangle of Meaning concept namely sign, object ,and interpretant. The effectiveness of news using infographics and attractive visuals makes it easier for readers to digest news that is full of data and numbers. This is an effevtive way to communicate information with graphics in a detailed and quick manner. The infographics presented involve elements, objects in the form of text,images, photos, graphs, narratives and illustration which are combined to form short, interesting and practical combinations so that readers who are less literate or bored with long news narratives are helped as the right step. Pertumbuhan dan kemajuan teknologi yang makin pesat membuat media online menjadi media yang banyak digemari masyarakat. Dalam memudahkan pembaca melihat berita, hadirlah jurnalisme online yang berdampak pada praktik jurnalisme. Berita, artikel, investigatif dan informasi disajikan dalam bentuk media massa yang efisien. Infografik digunakan sebagai salah satu media internet dan media online untuk menvisualisasikan data-data statistik yang kompleks dalam menyajiakan berita. Penelitian ini menggunakan kualitatif bersifat observasi karena objek yang diteliti berhubungan dengan komunikasi massa. Penelitian ini untuk mengetahui makna setiap ilustrasi infografik Bisnis.com edisi Agustus 2024 dengan topik yang berbeda menggunakan teori Semiotika Charles Sanders Peirce berlandaskan pada konsep Triangle of Meaning yaitu sign (tanda),object (objek), dan interpretant (interpretasi). Efektivitas berita dengan menggunakan infografik serta daya visual menarik memudahkan pembaca dalam mencerna berita yang penuh dengan data dan angka. Ini menjadi sesuatu yang efektif untuk mengkomunikasikan informasi dengan grafik secara terperinci dan cepat. Infografik yang disajikan menyangkut elemen-elemen, objek berupa teks, gambar, foto, grafik, narasi, dan ilustrasi yang dipadukan untuk membentuk kombinasi pendek, menarik, dan praktis sehingga pembaca yang minim akan literasi atau tidak menyukai sajian narasi berita yang panjang terbantu sebagai langkah yang tepat.

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