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All Journal Jurnal Ekonomi Bisnis Dan Industri (EBI)
Hajijah, Sitta Nur
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH PROMOSI TERHADAP KEBERHASILAN USAHA PELAKU UMKM Purnamasari, Dewi Laily; Hajijah, Sitta Nur; Ridho Rusydi, Ibrahim Rasyid; Amroni, Amroni
Jurnal EBI Vol 6, No 1 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i1.243

Abstract

The development of micro, small and medium enterprises (MSMEs) has recently attracted theattention of the government, the local government has a very strategic role in growing thedevelopment of regional MSMEs, especially the Cirebon City Government. This study aims todetermine the influence of food product marketing on the business success of MSME actors.This research sample was obtained using purposive sampling techniques on food MSME actorslocated in the SME Mall in Cirebon city with a total of 55 people. Data collection usingGoogle Form questionnaire. This study used quantitative analysis with validity test, reliabilitytest, simple linear regression analysis test, partial test (T Test), coefficient of determination.The results showed that product marketing had a positive and significant effect on businesssuccess. The percentage of influence of food product marketing on the success of MSMEbusinesses in the SME Mall in Cirebon city can be interpreted that 30.2% and 69.8% areinfluenced by other variables that are not in the study.Keywords: product marketing, success, msme
Pengaruh Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Di Empal Gentong H. Apud Tengah Tani Cirebon Hajijah, Sitta Nur; Firmani, Andwina; Asyfia, Kholilah Azkiyah
Jurnal EBI Vol 4, No 2 (2022): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v4i2.81

Abstract

Human resources (HR) is a very important factor that cannot even be separated from an organization. In addition, HR is also an influencing factor. So it can be said that a company can develop very rapidly if it has many competent human resources in their fields, on the other hand if the human resources working in a company are not qualified then the development of the company will also be hampered. Factors that can affect employee performance are the work environment and work motivation. The purpose and objective of this study was to determine the effect of work motivation and environment on employee performance at Empal Gentong H.Apud Tengah Tani Cirebon. This research was conducted at Empal Gentong H.Apud Tengah Tani Cirebon. The data collection method used is the sampling method with the research sample totaling 45 people. The analytical method used is multiple regression. The results of the study found that all variables Motivation, Work Environment  had a positive and significant effect on the managerial performance variable. We recommend that Empal Gentong H.Apud Tengah Tani Cirebon further improve all aspects of the company so that managerial performance within the company will be more effective and efficient in carrying out each task and responsibility within the company. Keyword: Motivation, Work Environment, And Employee Performance
Co-Authors Amroni, Amroni Asyfia, Kholilah Azkiyah Dewi Laily Purnamasari Firmani, Andwina Ridho Rusydi, Ibrahim Rasyid