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All Journal bit-Tech International Journal of Education and Social Science (IJESS)
Berliana, Cindy
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Humanities Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Student Diversity and Fulfilling The Target of The Differentiation Learning Curriculum Berliana, Cindy; Fajarianto, Otto; Harsono, Yhonanda
IJESS International Journal of Education and Social Science Vol. 5 No. 1 (2024): VOL 5 NO 1 APRIL 2024
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v5i1.241

Abstract

It is very important for us as educators to know the diversity of students in the classroom to be able to determine differentiated learning models, approaches and strategies during learning. In this paper, we will discuss the diversity of students at SDN Lesanpuro 3 Malang with class IA research samples. From the physical diversity of students in class IA, there are 13 male students and 15 female students. In terms of sensory diversity, the majority have no obstacles. In terms of economic and demographic diversity, class IA students are very diverse, which is based on work factors. The majority of families and residences are in urban areas. Apart from that, judging from the learning outcomes of students in the fine arts learning content, line material also has quite satisfactory results. Based on the diversity of students in class IA, educators have implemented differentiated learning strategies in one aspect of the product in the fine arts learning content. The results of fulfilling the curriculum targets show that in fulfilling the curriculum targets at SDN Lesanpuro 3 class IA, the line material for fine arts learning content shows that students have been able to understand, identify, classify and create works regarding types of lines. And can also demonstrate concrete media TOURISM (Line Cards) individually.
UTAUT-Based Analysis of Customer Loyalty in Tokopedia Using SOR Framework Berliana, Cindy; Safitri, Eristya Maya; Rinjeni, Tri Puspa
bit-Tech Vol. 8 No. 1 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v8i1.2640

Abstract

This study investigates customer loyalty in the context of e-commerce by applying an integrated Unified Theory of Acceptance and Use of Technology (UTAUT) model combined with the Stimulus–Organism–Response (SOR) framework. Tokopedia, one of Indonesia’s leading e-commerce platforms, faces increasing difficulty in sustaining customer loyalty due to common service-related issues such as delayed deliveries, system errors during voucher usage, and slow customer service. These challenges negatively impact user experience and trust key elements in fostering long-term loyalty. To address these issues, this research explores the need for an integrated approach by employing the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Stimulus–Organism–Response (SOR) framework. The UTAUT model provides insights into the factors driving user adoption, while the SOR framework helps in understanding the psychological responses that lead to sustained loyalty. This research explores how five UTAUT constructs Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Price Value serve as external stimuli (Stimulus) that influence users’ trust in the Tokopedia application (Organism), which then drives customer loyalty (Response). A quantitative survey of 384 Tokopedia users was analyzed using PLS-SEM. The findings reveal that all UTAUT variables significantly affect trust, and trust serves as a strong predictor of customer loyalty. This study contributes theoretically by bridging UTAUT and SOR models to explain loyalty behavior in e-commerce settings, and offers practical insights for Tokopedia to improve user retention. Notably, future studies may consider longitudinal approaches and explore additional psychological factors beyond trust to deepen understanding of loyalty formation.
Co-Authors Harsono, Yhonanda Otto Fajarianto Safitri, Eristya Maya Tri Puspa Rinjeni