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All Journal E-Link: Jurnal Teknik Elektro dan Informatika
Rakhmawati, Nur Aini Rivan
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Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Energy

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ANALISIS PERSEPSI MASYARAKAT DUNIA TERHADAP VIRTUAL YOUTUBER YANG MENAWARKAN PENGALAMAN KEKASIH Haikal, Muhammad; Prayogi, Bagus; Ganatha, Nathanael Putra; Ferdiansyah, Muhammad Rivan; Rakhmawati, Nur Aini Rivan
E-Link: Jurnal Teknik Elektro dan Informatika Vol 19 No 1: Mei 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/e-link.v19i1.6746

Abstract

This research investigates the global public's perception of the phenomenon of Virtual YouTubers (VTubers) who offer romantic experiences such as "boyfriend" or "girlfriend experience." Involving sentiment analysis, this study collected and classified 1623 comments from social media platforms using the Microsoft Azure algorithm. The analysis results indicate that the majority of the public holds a negative view of such relationships, depicting the complexity of social interactions in the digital world. These findings underscore the importance of understanding the impact of VTubers' phenomenon in the context of parasocial relationships. The research recommends increased discussions through other social platforms and the development of more advanced sentiment analysis models for a deeper understanding of this phenomenon. The research findings emphasize the relevance and complexity of VTubers' phenomenon in today's digital culture, highlighting the importance of developing social understanding of human interactions in a virtual context.
Co-Authors Ferdiansyah, Muhammad Rivan Ganatha, Nathanael Putra Muhammad Haikal Prayogi, Bagus