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All Journal Jurnal Ekonomi dan Pembangunan Indonesia
Jemima Fathima Pasha
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Economics, Econometrics & Finance

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Peran Platform Weverse Sebagai Sarana Interaksi Dan Ekonomi Dalam Industri K-Pop Ciek Julyati Hisyam; Aline Nikita; Anissa Nurul Chotimah; Jemima Fathima Pasha; Nadila Sahla Mulia
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 2 No. 3 (2024): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v2i3.657

Abstract

Weverse is a platform launched by HYBE Corporation in 2019 and has played a central role in facilitating interactions between fans and artists in the Korean music industry (K-pop). Through exclusive access to content, direct communication with artists, and a membership system offering discounts and exclusive content, Weverse has become a "home" for K-pop fans and an important revenue source in the industry's economy. This study uses a qualitative approach with a systematic literature analysis design to explore the impact of Weverse in the K-pop industry, highlighting the importance of this platform in deepening the relationship between artists and fans as well as its contribution to the business model and economy in the Korean music industry.
Co-Authors Aline Nikita Anissa Nurul Chotimah Ciek Julyati Hisyam Nadila Sahla Mulia