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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Pratiwi, Arum Nanda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Bisnis MM Bakery Madiun Di Masa Pandemi Covid-19 Pratiwi, Arum Nanda; Wahyudi Utomo, Supri; Astuti, Elly
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17427

Abstract

This study aims to identify what business strategies should be implemented by UMKM Bakery in Madiun during the COVID-19 pandemic. The research method used is descriptive qualitative research. Primary data sources. Data collection techniques are observation, interviews, and documentation. The data analysis used in this research is data reduction, data display, and conclusion drawing/verification. The results of this study are the results of the analysis of internal and external factors through the calculation of the IFE matrix and the EFE matrix with the results of each having a total score of 2.96 and 3.12. Then the mapping is done through the IE matrix which shows that the position of MM Bakery is in cell II, namely growing and building. So the right strategy to be applied during the current pandemic is product development.
Co-Authors Elly Astuti, Elly Supri Wahyudi Utomo, Supri