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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Gunawan, Angeliony Adventri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pentingnya Online Customer Review Dalam Mempengaruhi Keputusan Pembelian Produk Gadget Nadeak, Jessica Manna Febriani; Putri, Diana Dyassa; Gunawan, Angeliony Adventri; Gunawan, Andrew; Fauziah, Salma; Ziva, Friska Nuralita; Afifah, Livia Khalishta; Sulistiobudi, Rezki Ashriyana
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.17553

Abstract

Research aim: This study aims to determine the role of online customer reviews in purchase decisions for gadget products on the Shopee marketplace. Design/Methode/Approach: This research used quantitative associative methods and online questionnaires were used to collect research data. Research Finding: The regression analysis using SPSS showed a significant influence between online customer reviews and respondent’s gadget purchase decisions on the Shopee marketplace. Theoretical contribution/Originality: Respondents are more likely react positively to information that is considered trustworthy and honest. Practitioner/Policy implication: This finding is important for sellers and Shopee to improve online customer reviews' quality in increasing gadget product purchases. Research limitation: Due to the utilization of a convenience sampling method and a limited number of participants, the findings from this study cannot be applied to the entire population.
Co-Authors Afifah, Livia Khalishta Andrew Gunawan Fauziah, Salma Nadeak, Jessica Manna Febriani Putri, Diana Dyassa Rezki Ashriyana Sulistiobudi, Rezki Ashriyana Ziva, Friska Nuralita