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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Cakrawala : Management Science Journal
Damayanti, Dea
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Implementation of Work-Life Balance on Performance Rasya Hermalya; Damayanti, Dea
CAKRAWALA : Management Science Journal Vol. 2 No. 1 (2025): Cakrawala : Management Science Journal - Januari
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/th386469

Abstract

This research discusses the implementation of balance between work life and personal life (Work Life Balance) on employee performance in companies. This research aims to investigate the effect of implementing work-life balance on employee performance in a company.  This research uses descriptive qualitative research methods using theoretical data collection. The research results show that the implementation of work-life balance has a significant influence on employee performance. Employees who have a balance between work life and personal life have better performance compared to employees who do not have this balance. This research also found that factors such as work time flexibility, family support, and company policies that support work-life balance have an important role in improving employee performance
Pengaruh Celebrity Endorser terhadap Purchase Intention: Peran Mediasi Brand Credibility dan Brand Attitude pada Produk Make Over Cosmetics Damayanti, Dea; Wahyudi, Handri Dian
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17710

Abstract

This study aims to test whether the effectiveness of celebrity endorsers, brand credibility, brand attitude is a factor in purchase intention, brand credibility is a mediation for brand attitude and brand credibility and brand attitude is a mediation. A total of 314 who knew Make Over Cosmetics and celebrity endorser Tasya Farasya were sampled to be tested by distributing online questionnaires with hypothesis testing using WarpPLS. The result, celebrity endorser has a significant impact on purchase intention, celebrity endorser has a significant impact on brand credibility, brand credibility has a significant impact on brand attitude, brand credibility has a significant impact on purchase intention, brand attitude has a significant impact on purchase intention and brand credibility and brand attitude have succeeded in becoming mediating variable.
Co-Authors Handri Dian Wahyudi Rasya Hermalya