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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Abdi Insani
Damayanti, Dea
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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Pengaruh Celebrity Endorser terhadap Purchase Intention: Peran Mediasi Brand Credibility dan Brand Attitude pada Produk Make Over Cosmetics Damayanti, Dea; Wahyudi, Handri Dian
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17710

Abstract

This study aims to test whether the effectiveness of celebrity endorsers, brand credibility, brand attitude is a factor in purchase intention, brand credibility is a mediation for brand attitude and brand credibility and brand attitude is a mediation. A total of 314 who knew Make Over Cosmetics and celebrity endorser Tasya Farasya were sampled to be tested by distributing online questionnaires with hypothesis testing using WarpPLS. The result, celebrity endorser has a significant impact on purchase intention, celebrity endorser has a significant impact on brand credibility, brand credibility has a significant impact on brand attitude, brand credibility has a significant impact on purchase intention, brand attitude has a significant impact on purchase intention and brand credibility and brand attitude have succeeded in becoming mediating variable.
PENINGKATAN KESEJAHTERAAN PEMULUNG TPST BANTAR GEBANG BEKASI MELALUI BUDIDAYA LARVA BLACK SOLDIER FLY Aulawi, Hanif; Avicena, Rasyid; Rochman, Uut Hanafi; Damayanti, Dea; Rahma, Usfa Amelia
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.3173

Abstract

The welfare of scavengers at the Bantar Gebang Integrated Waste Processing Site (TPST) in Bekasi remains a pressing issue requiring sustainable solutions. Limited income from waste collection drives the need for alternative businesses that can increase income while contributing to environmental management. This activity aims to provide scavengers with training in Black Soldier Fly (BSF) larval cultivation as a strategy to improve their economic well-being. The Participatory Action Research (PAR) approach was used, emphasizing the active involvement of scavenger groups in maggot cultivation training activities. The results of the activity indicate that BSF cultivation can reduce organic waste generation while producing economically valuable products in the form of fresh maggots, kasgot as organic fertilizer, and dried maggots. Improving scavenger skills and knowledge regarding cultivation techniques has resulted in diversified income sources, with the potential for an average increase in scavenger income of one million rupiah per month compared to conventional waste collection activities.
Co-Authors Aulawi, Hanif Handri Dian Wahyudi Rahma, Usfa Amelia Rasyid Avicena Uut Hanafi Rochman