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All Journal Utsaha: Journal of Entrepreneurship Sangkalemo
Natalina, Kristina
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Effect of Brand Image and Omni Channel Marketing on Customer Satisfaction and Customer Loyalty in Digital Saving Opening of Bank BRI Natalina, Kristina; Wahyuni, Dr. Sri
Utsaha: Journal of Entrepreneurship Vol. 1 Issue 4 (2022)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v1i4.192

Abstract

This research was conducted to determine descriptively and empirically the effect of brand image and omni channel marketing on customer satisfaction and customer loyalty in digital saving opening of Bank BRI. The population in this research is Bank BRI customers who have at least used a BRI Bank account for 5 years. Methods of data collection using the survey method. Data analysis used SPSS version 22 and SEM (Structural Equation Model) from the statistical package LISREL 8.7 to process and analyze the research data. The results of the descriptive test explained that the brand image and omni channel marketing provided were good based on customers satisfaction. Therefore, the customers were satisfied and tended to be loyal in digital saving opening of Bank BRI. The results of hypothesis testing indicate that: (1) brand image affects customer satisfaction positively and significantly; (2) omni channel marketing affects customer satisfaction positively and significantly; (3) brand image affects customer loyalty positively and significantly; (4) omni channel marketing affects customer loyalty positively and significantly; (5) customer satisfaction affects customer loyalty positively and significantly; (6) brand image and omni channel marketing affect customer loyalty through customer satisfaction as a mediating variable; and (7) Customer Satisfaction Has Positive Effect on Customer Loyalty
PENGARUH MODEL PEMBELAJARAN PROBLEM BASED LEARNING TERHADAP HASIL BELAJAR IPAS MATERI TEKNOLOGI UNTUK KEHIDUPAN DI KELAS V SDN 2 PALANGKA Amianto, Runi; Natalina, Kristina; Fransiska, Carolina
Sangkalemo : The Elementary School Teacher Education Journal Vol. 4 No. 2 (2025): Juli
Publisher : PGSD FKIP UPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/sangkalemo.v4i2.21245

Abstract

This research is a quantitative research using an experimental research type, by testing the differences between groups using the Problem Based Learning learning model, with groups using conventional models. This research design is a non-equivalent control group design, by conducting an initial test before being treated and after being treated to measure students' cognitive abilities. The teaching actors in this study were teachers in the control group and students in the experimental group. The average value of the pre-test experiment was 59.9 and the average control was 58.42 and the average value of the post-test experiment was 82.5 and the average control was 76.84 with the difference in the average pre-test and post-test experiment being 22.6 and the control was 18.42. There was a significant increase in the average pre-test results with the average post-test results. Based on the paired Sample T-Test test, the Sig.2-tailed result was 0.001, this value is smaller than 0.05, so Ha is accepted and Ho is rejected. Meanwhile, when comparing the t-count value with the t-table, there is a t-count value of 7,032> 1,682 from the t-table value, so Ha is accepted and Ho is rejected. So it can be concluded that there is an influence of the use of the problem based learning model on the learning outcomes of science science material on technology for life in class V SDN 2 Palangka.
Co-Authors Amianto, Runi Fransiska, Carolina Wahyuni, Dr. Sri