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All Journal Jurnal Fokus Manajemen Bisnis
Advincula, Geraldine B.
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The role of green product as an intermediary of environmental attitude and environmental knowledge on green behavior Jamal, Fauziyah Nur; Aisa, Nabila Na’ma; Othman, Norfaridatul Akmaliah; Advincula, Geraldine B.; Rohmah, Wafrotur
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i1.9490

Abstract

The impact of global warming has made people aware of the importance of environmental preservation. Therefore, it is necessary to implement green product behavior in university environments. However, there is a need for more awareness among students about the use of green products. This research seeks to fill this research gap by developing appropriate green marketing strategies that help implement environmentally friendly behavior in students. This study aimed to determine the mediating role of green products on the influence of environmental knowledge and attitude on the green behavior of students. The sample consisted of 30 respondents, selected using a non-probability sampling technique. The collected data were subsequently processed using Smart PLS. The results show a mediating role of green products on the influence of environmental knowledge and attitude on student green behavior.
Exploring the effect of guest experience on guest loyalty: Mediating role of guest satisfaction Rahmiati, Filda; Dewi, Putu Gede Lila Gargamunih; Othman, Norfaridatul Akmaliah; Madden, Ketwadee; Advincula, Geraldine B.; Sitorus, Yohana
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i2.10526

Abstract

Indonesia is known as an archipelago of islands with a wide variety of cultures and natural beauty, providing many options for tourists to visit. This research aims to investigate the influence of guest experiences on guest loyalty within the accommodation sector, focusing on Indonesian Generation Z. The study employs a quantitative method, utilizing an online survey distributed through Google Forms, to gather data from 146 valid respondents who had stayed in Indonesian accommodations within a year. The data was processed using partial least squares structural equation modeling with Smart PLS 3.2.9. The results reveal that guest experiences in pre-trip, on-trip, and post-trip directly influence guest satisfaction. Guest satisfaction significantly influences guest loyalty. Moreover, guest loyalty is indirectly influenced by guest experiences (in pre-trip, on-trip, and post-trip) that are mediated by guest satisfaction. Guest experiences in pre-trip, on-trip, and post-trip have no direct influence towards guest loyalty. These findings highlight the importance of providing excellent services and products before, during, and after the trip to increase guest loyalty through guest satisfaction. The results contribute to the development of effective strategies for enhancing guest loyalty and satisfaction, ultimately benefiting accommodation providers and the broader hospitality industry.
Co-Authors Aisa, Nabila Na’ma Dewi, Putu Gede Lila Gargamunih Filda Rahmiati Jamal, Fauziyah Nur Madden, Ketwadee Othman, Norfaridatul Akmaliah Sitorus, Yohana Wafrotur Rohmah