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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Fokus Manajemen Bisnis Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Journal Competency of Business Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) IIJSE Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Analisis Bisnis Ekonomi
Jamal, Fauziyah Nur
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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ONLINE PURCHASE INTENTION MODEL: A NEW BREAKTHROUGH IN MARKETING STRATEGIES Jamal, Fauziyah Nur; Rahmiati, Filda; Solihudin, Ahmad Rizal; Gumelar, Bagus; Rahmi, Mustika; Pangestu, Rangga Alfaro; Wibowo, Indi Deli
Proceeding of the International Conference on Family Business and Entrepreneurship 2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v0i0.5665

Abstract

Purchase decisions are fundamentally the most important aspect for consumers when making purchases. Consequently, consumers often feel confused and carefully consider many factors during the purchasing process. In this context, Shopee needs several supporting factors that can influence purchase decisions. This study aims to determine the influence of security, ease of use, and online consumer reviews on online purchase decisions on the Shopee application. The sample in this study consists of 90 respondents who are users of the Shopee application in the Special Region of Yogyakarta. The sampling technique used is non-probability sampling with a quantitative approach and uses the SEM-PLS program for data analysis. The results of this study indicate that security has a positive and significant influence on online purchase decisions on the Shopee application. Ease of use has a positive and significant influence on online purchase decisions on the Shopee application. Online consumer reviews do not have a significant influence on online purchase decisions on the Shopee application. It can be used to improve marketing performance as an effective marketing strategy for online shop providers. This research is expected to contribute to the development of knowledge and provide companies with an effective marketing strategy.
PENGARUH KEPUASAN PELANGGAN BISNIS BERBASIS ONLINE DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN BOUGAINVILEA PADA MASA PANDEMI COVID-19 Jamal, Fauziyah Nur; Fahmi, Afiqoh Akmalia; Rohmah, Wafrotur
Journal Competency of Business Vol. 6 No. 2 (2022): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v6i02.1605

Abstract

Currently, the development of the Indonesian fashion world, especially in Yogyakarta, is growing rapidly, even though during the Covid-19 pandemic, online-based businesses actually grew rapidly. One of the e-commerce businesses involved is Bougainvilea. With an online sales concept, Bougainvilea provides a wide variety of the best products for the latest Muslim fashion. With the strength of its customers, this study aims to highlight the problem of how customer satisfaction and trust affect customer loyalty in e-commerce in Bougainvilea companies. Data was collected by means of a questionnaire to 195 respondents with a simple random sampling technique. Data analysis was carried out using a quantitative method using SmartPLS software. The results of the study identified that customer satisfaction has a positive and significant effect on customer loyalty, customer trust has a positive and significant effect on customer loyalty and customer satisfaction has a positive and significant effect on customer trust
The Influence of Trend Fashion, Influencer Marketing, Brand Image, and Online Customer Reviews on Fashion Product Purchasing Decision Jamal, Fauziyah Nur; Gumelar, Bagus; Solihudin, Ahmad Rizal; Muzianita, Riza; Rohmah, Wafrotur
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7044

Abstract

The most important thing in marketing activities is the purchasing decision, after consumers consider many factors and the final decision is to make a purchase. Some factors that can influence purchasing decisions on fashion products are fashion trends, influencer marketing, brand image and online customer reviews. The purpose of this study is to determine the effect of fashion trends, influencer marketing, brand image and online customer reviews on purchasing decisions for fashion products on e-commerce shopee. The number of samples in this study was 136 respondents, some of all e-commerce users in Indonesia. This study uses a quantitative approach. Sampling uses non-probability sampling techniques and purposive sampling methods. Data analysis uses SEM-PLS 4.0. The results of this study showed that fashion trends have a positive and significant effect on purchasing decisions. Influencer marketing has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Online customer reviews have a positive and significant effect on purchasing decisions. This study is expected to be able to increase knowledge for companies in implementing marketing strategies.
From Awareness to Action: How Green Marketing Shapes Purchase Intentions for Sustainable Cosmetics Jamal, Fauziyah Nur; Yuniarti, Dini; Asih, Hayati Mukti; Jumbri, Isma Addi; Wibowo, Shaneva Fitria Desta
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 1 (2025): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i1.55786

Abstract

Green marketing has intensified as cosmetic companies compete to project environmentally responsible identities, yet converting awareness into actual purchase remains uneven. This study examines the influence of environmental attitude, green brand image, and green perceived value on green purchase intention, drawing on survey data from 150 Body Shop consumers in Indonesia and analyzed with SEM-PLS. Results show that environmental attitude does not significantly predict intention, while both green brand image and green perceived value exert positive effects. These findings indicate that credible brand signals and tangible value perceptions act as more immediate drivers of intention than generalized attitudes, refining how the attitude–behavior gap is understood in sustainable consumption. The study contributes by highlighting the primacy of image and value in shaping intention and provides managerial implications for firms to emphasize credible positioning and consumer value rather than relying solely on environmental appeals to stimulate sustainable purchasing.
Optimasi Transformasi Digital sebagai Strategi Green marketing yang efektif untuk pemberdayaan masyarakat pada Maple Sew Craft Jogja Jamal, Fauziyah Nur; Septiani, Nur Alifah; Merdiana, Candra Vionela; Agustina, Nanda Nova; Oktavirani, Dian Dwi; Pamungkas, Dany Putra
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): November 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i6.905

Abstract

Pada era modern terdapat kelompok masyarakat yang tergabung melakukan kegiatan usaha positif guna meningkatkan kesejahteraan ekonomi. Maple Sew craft Jogja (MSJ) terletak di Gamping Sleman yang juga merupakan sekelompok masyarakat yang tergabung yang memanfaatkan limbah dari kain Batik untuk dijadikan produk utama berupa selimut dan produk-produk lainnya. Green marketing yang merupakan konsep pemasaran hijau yang berfokus pada penyelamatan lingkungan. Penggunaan green marketing dalam rangka transformasi digital memiliki potensi besar untuk meningkatkan keberlanjutan dan daya saing. Permasalahan yang dihadapi oleh MSJ adalah kesulitan menerapkan green marketing yang efektif di era digital, terutama dalam pemasaran digital serta kurangnya kompetensi SDM dalam teknologi digital guna meningkatkan brand dan omset penjualan. Tujuan dari pengabdian kepada masyarakat (PKM) ini adalah melakukan aksi nyata untuk mengatasi permasalahan di mitra sasaran dengan menginisiasi adanya transformasi digital guna mendukung strategi green marketing untuk meningkatkan kesadaran dan pengetahuan terhadap praktik ramah lingkungan, Peningkatan kompetansi SDM digital, pemberdayaan ekonomi hijau dan pengembangan komunitas. Metode yang digunakan berupa literasi green marketing,pelatihan digital marketing, Implementasi platform digital,forum discussion group dengan ahli digital dan pendampingan berkelanjutan. Hasil dari pengabdian ini yaitu Peningkatan pengetahuan dalam memanfaatkan teknologi digital untuk memasarkan produk yang ramah lingkungan berupa platform pemasaran online, didukung kompetensi SDM dalam mengelola digital marketing dan peningkatan reputasi bisnis berupa brand awareness dan kenaikan omset penjualan
The role of green product as an intermediary of environmental attitude and environmental knowledge on green behavior Jamal, Fauziyah Nur; Aisa, Nabila Na’ma; Othman, Norfaridatul Akmaliah; Advincula, Geraldine B.; Rohmah, Wafrotur
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i1.9490

Abstract

The impact of global warming has made people aware of the importance of environmental preservation. Therefore, it is necessary to implement green product behavior in university environments. However, there is a need for more awareness among students about the use of green products. This research seeks to fill this research gap by developing appropriate green marketing strategies that help implement environmentally friendly behavior in students. This study aimed to determine the mediating role of green products on the influence of environmental knowledge and attitude on the green behavior of students. The sample consisted of 30 respondents, selected using a non-probability sampling technique. The collected data were subsequently processed using Smart PLS. The results show a mediating role of green products on the influence of environmental knowledge and attitude on student green behavior.
Implementing Marketing Strategy During The Covid-19 Pandemic Rohmah, Wafrotur; Nugroho, Talitha Shafa Pahlevi; Syah, M. Fahmi Johan; Jamal, Fauziyah Nur
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In recent years, the spread of the covid-19 pandemic in Indonesia has caused a decline in marketing. Especially in the service sector. An appropriate marketing strategy is needed to be able to overcome this situation. This study aims to describe marketing strategies and the obstacles faced in implementing marketing strategies during the Covid-19 Pandemic. The type of research used is qualitative research with a case study research design. Data collection techniques were carried out by means of observation, in-depth interviews, and documentation. The results show that (1) the product strategy is carried out by innovating to create new services or diversification product, namely, virtual events, and digital printing services in the non-event sector. Pricing using the cost plus method, provide special prices for clients with large-scale events. Promotion is done door to door and utilizes social media platforms and outdoor advertisements. More strategic offices and warehouses make it easier for clients to reach. The skill, knowledge, and welfare of employees are prioritized for work professionalism. In providing the service process, it refers to SOPs, fast and creative, as well as providing free consulting services for the pre-event process, physical evidence owned, namely buildings and supporting goods. (2) the obstacles faced by Jinawi Indonesia in implementing marketing strategies during the pandemic are capital constraints and the ineffectiveness of online promotion through social media platforms. implications for event organizer companies can innovate new services under pandemic conditions, namely virtual event services and non-event services.
KEPEMIMPINAN KEWIRAUSAHAAN KETUA LABORATORIUM TEKNIK PERTAMBANGAN DALAM PENGEMBANGAN KOMPETENSI TEACHERPRENEURSHIP UNTUK MENINGKATKAN PRESTASI DOSEN Jamal, Fauziyah Nur
Jurnal Analisis Bisnis Ekonomi Vol 15 No 1 (2017)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v15i1.1006

Abstract

Latar Belakang Penelitian ini untuk mendiskripsikan kepemimpinan kewirausahaan ketualaboratorium teknik pertambangan dalam: 1) meningkatkan pengetahuan kewirausahaan bagi dosen; 2)mengembangkan Kompetensi Teacherpreneurship untuk meningkatkan prestasi dosen.Jenis penelitianini adalah deskriptif kualitatif. Subyek penelitian ini adalah ketua laboratorium teknik pertambangandan dosen kewirausahaan.Obyek penelitian ini adalah kepemimpinan kewirausahaan ketua laboratoriumteknik pertambangan.Data penelitian ini berupa hasil wawancara, observasi, dan dokumentasi.Pengecekan keabsahan data dengan melakukan triangulasi teknik dan triangulasi sumber data. Analisisdata menggunakan analisis interaktif model Miles and Huberman meliputi pengumpulan data, reduksidata, display data, dan kesimpulan. Hasil yang diharapkan dalam penelitian ini adalah 1) meningkatnyapengetahuan kewirausahaan bagi dosen sebagai seorang pendidik professional, 2) tumbuh-kembangnyajiwa kewirausahaan pada dosen yang memiliki tiga kompetensi, antara lain technicall skill, conceptualskill, dan human skill.
Co-Authors Advincula, Geraldine B. Afiqoh Akmalia Fahmi Agustina, Nanda Nova Ahmad Rizal Solihudin Aisa, Nabila Na’ma Asih, Hayati Mukti Candra Vionela Merdiana Dini Yuniarti Filda Rahmiati Gumelar, Bagus Hery Irwan Jumbri, Isma Addi Muzianita, Riza Nugroho, Talitha Shafa Pahlevi Oktavirani, Dian Dwi Othman, Norfaridatul Akmaliah Pamungkas, Dany Putra Pangestu, Rangga Alfaro Rahmi, Mustika Septiani, Nur Alifah Syah, M. Fahmi Johan Wafrotur Rohmah Wibowo, Indi Deli Wibowo, Shaneva Fitria Desta