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All Journal Media Gizi Kesmas
Malvania, Arkaine
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Environmental Science Health Professions Nursing Public Health Social Sciences

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Literatur Review: Analisis Penerapan Experiential Marketing terhadap Kepuasan Pasien di Rumah Sakit Malvania, Arkaine; Prayoga, Diansanto
Media Gizi Kesmas Vol 12 No 2 (2023): MEDIA GIZI KESMAS (DECEMBER 2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mgk.v12i2.2023.1076-1080

Abstract

Background: Hospitals as health care provider organizations require specialized strategies in dealing with the challenges of increasingly competitive market competition. Marketing strategies are applied in order to achieve competitive advantage over their competitors. Objectives: This journal has the aim to find out the application of experiential marketing as a form of marketing technique that management can apply in improving patient satisfaction in hospitals. Methods: The procedure for this research uses a literature review approach using the PRISMA flowchart. Discussion: The study showed varying results related to implementation of experiential marketing dimensions in hospitals. There are five dimensions implemented by hospitals namely sense, feel, think, act, and relate. Patient satisfaction in the application of experiential marketing can have impact on long term of the patient loyalty and the level of repeat buying over healthcare products and services in hospitals. Conclusions: There is a positive influence between the application of five dimensions of experiential marketing with patient satisfaction in hospitals.
Co-Authors Diansanto Prayoga