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All Journal Communicatus: Jurnal Ilmu Komunikasi Ijtimā`iyya: Journal of Muslim Society Research Journal of Artificial Intelligence and Digital Business
Nazilatus Syiam
Nicolaus Copernicus University Polandia
Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences

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NTB Tourism Image Recovery Strategy After the Earthquake Nazilatus Syiam
Communicatus: Jurnal Ilmu komunikasi Vol 6, No 1 (2022): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v6i1.18508

Abstract

This study aims to find out how to restore the tourism image of the West Nusa Tenggara (NTB) area after the 2018 natural disaster through the NTB Bangkit Recovery program implemented by the Tourism Office. The paradigm used in this research is constructivism and an interpretive approach using case study research methods. Researchers want to understand how to restore the image of NTB tourism destinations to restore the number of tourist visits. Data collection techniques by conducting observations and in-depth interviews. The results showed that the strategy of restoring the image of the post-earthquake tourism destinations in NTB was carried out: First, identifying opinions. Second public awareness. Third, identify the issue. Fourth, evaluation with the category of assessment of pre-implementation and evaluation of post-implementation of the Recovery NTB Bangkit program.  
Development of Halal Tourism to Improve The Community Economy in The Halal Tourism Village of Setanggor Amalia, Riski; Kartono, Drajat Tri; Wibowo, Agung; Syiam, Nazilatus
Ijtimā iyya Journal of Muslim Society Research Vol. 9 No. 1 (2024)
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v9i1.10797

Abstract

This study aims to describe the development of the halal tourism village in Setanggor. It employs a qualitative method with a descriptive approach. The findings indicate that the development of halal tourism in Setanggor involves empowerment through the active participation of the community and the role of the village government. This concept is also referred to as Community Based Tourism. Setanggor's Halal Tourism Village was formed by integrating the ideas of village tourism, halal tourism, local wisdom, characteristics of resources, and uniqueness possessed by Setanggor's Halal Tourism Village, thus creating innovations in the development of halal tourism in rural areas. In its management, Setanggor's Halal Tourism Village offers products that adhere to Islamic principles. Community participation in managing Setanggor's halal tourism village is reflected in the creation of employment opportunities after the village becomes a tourist destination, thus positively impacting the welfare of the local community.
Rencana Strategi Sumber Daya Manusia Pada Industri Kerajinan Mutiara Untuk Menghadapi Transformasi Digital Urfina, Yasyifa Dian; Andaru, Rizka Kurnia; Syiam, Nazilatus; Ramayanto , Ramayanto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1047

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan penggerak utama pembangunan ekonomi daerah di Indonesia. Di Nusa Tenggara Barat (NTB), industri kerajinan mutiara, khususnya di Kota Mataram, merupakan komponen penting dari ekonomi kreatif. Namun, munculnya transformasi digital menghadirkan tantangan yang signifikan bagi UMKM tradisional, khususnya terkait kesiapan sumber daya manusia (SDM). Penelitian ini bertujuan untuk merumuskan rencana pengembangan SDM yang strategis bagi Winta Mutiara, sebuah UMKM kerajinan mutiara, untuk beradaptasi dengan transformasi digital. Pendekatan studi kasus kualitatif digunakan, dengan data dikumpulkan melalui wawancara mendalam. Analisis SWOT digunakan untuk menilai faktor internal dan eksternal yang memengaruhi kinerja bisnis. Hasil penelitian menunjukkan bahwa meskipun Winta Mutiara memiliki SDM yang berpengalaman, terdapat kesenjangan substansial dalam kompetensi pemasaran digital dan struktur organisasi. Rekomendasi strategis yang diperoleh meliputi pelatihan transformasi digital, kolaborasi, dan pendampingan pasca pelatihan. Strategi ini bertujuan untuk menjembatani kesenjangan antara kerajinan tradisional dan tuntutan digital, memastikan keberlanjutan bisnis jangka panjang. Temuan penelitian menunjukkan bahwa pendekatan terstruktur terhadap pengembangan SDM sangat penting dalam meningkatkan kesiapan dan daya saing digital. Studi ini memberikan referensi praktis bagi UMKM sejenis dalam mengadopsi strategi digital agar tetap tangguh dalam lingkungan pasar yang berkembang pesat.
Mapping Value Co-Creation in Human Resource and Digital Service Systems: A Systematic Literature and Bibliometric Review Andaru, Rizka Kurnia Andaru; Maulida, Nesya Nandini; Urfina, Yasyifa Dian; Syiam, Nazilatus
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1188

Abstract

This study aims to systematically explore the scholarly development surrounding value co-creation over the past decade. Particular emphasis is placed on understanding the literature's conceptual structure and thematic directions, especially within the framework of service-dominant logic, digital transformation, and the active engagement of actors in value-creation processes. A Systematic Literature Review (SLR) was conducted following the PRISMA protocol, complemented by bibliometric analysis using data sourced from the Scopus database. A total of 75 journal articles published between 2015 and 2025 were examined through the Bibliometrix R package. The analysis reveals a stable growth in academic output, with most contributions originating from the United Kingdom, the United States, and Australia. Key focal points include actor-to-actor engagement, resource integration, the role of artificial intelligence in organizational transformation, and co-production within service ecosystems. The reviewed literature indicates a significant shift from traditional firm-centric perspectives to collaborative, ecosystem-based models involving human and technological actors. These findings offer valuable insights for practitioners and policymakers in designing service strategies grounded in collaboration, fostering digital engagement platforms, and innovating actor-centric business models. Furthermore, the study enhances our understanding of how value is increasingly shaped by stakeholder participation and the mediating role of advanced technologies.
The Marketing and Brand Strategy of Shopee Indonesia in Covid-19 Era Syiam, Nazilatus; Urfina, Yasyifa Dian; Andaru, Rizka Kurnia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3306

Abstract

The use of technology has driven business growth mainly due to the impressive array of information that can be presented remotely. E-commerce is one of the advances in information technology, where a system serves buyers online through computer network media. Technology presents e-commerce as an alternative transactional platform that is accepted by the public as Indonesia is the largest region with the fastest-growing e-commerce in Southeast Asia. The number of e-commerce businesses in Indonesia encourages companies to have attractive marketing strategies in order for consumers to visit e-commerce platforms and ultimately influence consumers to make purchasing decisions. In the middle of the situation with the outbreak of the Covid-19 pandemic, people are required to carry out their activities at home and maintain social distancing by recommendations of the Indonesian government. In supporting the government, Shopee declared itself to be a leading fighter on e-commerce for shopping from home with its campaign program called #ShopeeDariRumah (#ShopeeFromHome). The purpose of this paper is to find out the marketing and brand strategy of online purchase decisions at Shopee during the Covid-19 pandemic era. The results of this study prove that the website, search engine marketing, web banners, social media campaigns, and online purchase decisions have a positive and significant impact on Shopee's marketing and brand image.
Digital Mindset Deficit in MSMEs Leadership: A Grounded Theory Study of Pottery Enterprises in Lombok Urfina, Yasyifa Dian; Syiam, Nazilatus; Hadi, Sulhan; Candra , Candra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4037

Abstract

The digital economy has significantly transformed the global business environment, making digital technology a critical determinant of business competitiveness and sustainability. Despite their strategic importance, many small and medium enterprises (SMEs) face significant challenges in implementing digital transformation initiatives. This study investigates leadership-related barriers to digital transformation among Pottery SMEs in Lombok, Indonesia, with a particular focus on how deficiencies in digital mindsets emerge and shape managerial decision-making. Adopting a grounded theory approach, qualitative data were collected through in-depth interviews and participant observation involving SME owners and managers. Data analysis was conducted through systematic open, axial, and selective coding procedures, supported by NVivo software, to generate substantive theory grounded in empirical findings. The results reveal a persistent gap between awareness of digital technologies and their effective integration into daily business practices. Cognitive limitations, uncertainty, and sociocultural norms influence leaders' perceptions of digital technologies and limit their confidence in adopting digital solutions. Consequently, decision-making regarding digital initiatives remains largely intuitive and reactive rather than strategic and forward-looking, reflecting limited digital leadership capabilities. Despite this, SME leaders expressed a generally optimistic view of digital transformation, particularly regarding market expansion and business sustainability. They emphasized the importance of practical training, ongoing mentoring, and accessible digital infrastructure to facilitate digital adoption. This study provides context-specific insights into the barriers to digital mindsets in SME leadership and underscores that successful digital transformation requires not only technological readiness but also cognitive readiness and supportive institutional and socio-cultural conditions.
Co-Authors Agung Wibowo Andaru, Rizka Kurnia Andaru Candra , Candra Drajat Tri Kartono Hadi, Sulhan Maulida, Nesya Nandini Ramayanto , Ramayanto Riski Amalia, Riski Rizka Kurnia Andaru, Rizka Kurnia Urfina, Yasyifa Dian