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All Journal Jurnal Ilmu Sosial, Humaniora dan Seni Adpebi Science Series Musyawarah: Jurnal Pengabdian Masyarakat
Indrawati , Indrawati
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Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Social Media Advertisements And E-WOM Towards Consumer Purchase Intentions on Skintific Salsabila, Dita Fathima; Indrawati , Indrawati
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.423

Abstract

The rapid rise in social media users has introduced social media advertising as a crucial tool for businesses. Advertisers face the significant challenge of low consumer acceptability of commercials, making it vital to identify key elements that influence consumer perceptions. In Indonesia, social media advertising ranks third with a 72% influence, particularly for skincare products, which are expected to grow annually by 4.10%. Local cosmetic companies face intense competition, necessitating innovative marketing strategies that leverage social media advertisements and the e-WOM phenomenon to increase interest, as seen with Skintific's popularity on social media. This research aims to study the influence of social media advertisement and e-WOM on the purchase intention of Skintific products. Using a quantitative method, the study analyzes internal factors of social media advertisements, including creative characteristics, celebrity endorsement, attention-grabbing details, and emotional appeal, with e-WOM as an additional variable. Data was collected from 300 respondents via a Google Form questionnaire targeting Indonesian social media users familiar with Skintific. PLS-SEM with SmartPLS was used to predict purchase intention. The results show that creative characteristics, celebrity endorsements, attention-grabbing details, emotional appeal, and e-WOM of Skintific products on social media advertisements significantly and positively influence purchase intention. Future research should explore additional features and different objects to enhance the effectiveness of social media advertisements and e-WOM in driving purchase intentions.
Analisis Semiotika Makna Kasih Sayang Pada Lirik Lagu “Ayah” Karya Rinto Harahap Estrada, Perindo; Indrawati , Indrawati; Marianti, Lena
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 2 No. 1 (2023): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v2i1.1090

Abstract

This research is about semiotic analysis of the meaning of affection in the lyrics of the song Ayah by Rinto Harahap. Music is a work of art that comes from several elements such as melody, harmony, composition, rhythm, tone and rhythm which produce a pitched sound and has its own characteristics. A piece of music usually depicts or conveys a message that is felt by the composer or addressed to the listener. Music has various types including pop, dangdut, jass, koplo, rock and so on. In music there are lyrics that represent the state or anxiety of the music creator so that it influences the listener's feelings or behavior which is a response to the message contained in the music. It was this message that made the researchers take the initiative to analyze the meaning of love contained in the lyrics of Rinto Harahap's father's song. The aim to be achieved from this research is to analyze the meaning of affection contained in the lyrics of the song Ayah by Rinto Harahap. This study uses a qualitative method with Rolland Barthes' theory known as the theory of analysis using signs: denotation, connotation, and myth. The results in this study indicate that there is a meaning of a child's affection for longing for a father whose whereabouts are unknown. Where this longing is poured or described in the lyrics of the father's song by Rinto Harahap. The son hopes that his father can listen to the song and know that he really misses the memories of the time together that he can no longer feel. He really hoped that he could be reunited with his father.
PENYULUHAN UMKM DENGAN RANGKAIAN KEBERLANJUTAN : DIGITALISASI PEMBAYARAN SEBAGAI LANGKAH CERDAS UMKM DI ERA MODERN Qulbiyah, Annisa Syifa; Siwi , Chika Raka; Istiqomah , Fajriatul; Fitriyani , Yuni Arsita; Indrawati , Indrawati
Musyawarah: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Musyawarah: Jurnal Pengabdian Masyarakat
Publisher : Anfa Mediatama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penyuluhan UMKM dengan rangkaian keberlanjutan ini bertujuan untuk meningkatkan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memanfaatkan teknologi digital guna memperluas jangkauan pasar dan mempermudah transaksi. Materi utama yang disampaikan meliputi penentuan titik lokasi usaha menggunakan Google Maps dan pembuatan QRIS sebagai alat pembayaran digital. Penentuan titik lokasi di Google Maps membantu UMKM meningkatkan visibilitas usaha secara online sehingga memudahkan konsumen dalam menemukan lokasi bisnis secara tepat. Sementara itu, pengenalan dan pembuatan QRIS memberikan kemudahan dalam melakukan transaksi non-tunai yang cepat, aman, dan efisien. Kegiatan ini diharapkan dapat mendukung keberlanjutan usaha UMKM melalui digitalisasi yang relevan dengan perkembangan teknologi serta meningkatkan daya saing dan inklusi keuangan pelaku UMKM di era digital.
Co-Authors Estrada, Perindo Fitriyani , Yuni Arsita Istiqomah , Fajriatul Marianti, Lena Qulbiyah, Annisa Syifa Salsabila, Dita Fathima Siwi , Chika Raka