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All Journal Jurnal Ilmu Komunikasi Dan Media Komsospol
Rachmadani, Nadia Puspita
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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MAKNA SEMIOTIKA KOMUNIKASI DALAM TALKSHOW SARAH SECHAN DI NET. TV Rachmadani, Nadia Puspita; Hambali
Komsospol Vol 1 No 1 (2021): Volume 1 Nomor 1 Tahun 2021
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47637/komsospol.v1i1.1101

Abstract

An Analysis a charming and unique television show, Sarah Sechan's talk show on the Net. TV always tries to present shows that are not only interesting, but also informative and entertaining so that they are received enthusiastically by viewers. In each episode of Sarah Sechan's talk show, there are various signs or signals in the context of communication, including from the stage, stage background, program theme song, and the words of Sarah Sechan (host/communicator) and guest stars (communicant), which of course have meaning that can be interpreted differently by viewers. This research adopts an interpretive and qualitative research method, where the specialist depicts the aftereffects of perceptions of communication semiotic analysis based on the ten types of signs in Charles Sanders Pierce's theory. Semuotics, as a science or method of analysis, is used to study signs. Communication semiotics focuses on signs or signals in a communication context that involves communication elements. From the examination results, it was presumed that the signs in Sarah Sechan's television show program capability as fascinating data and are not yet known to the overall population. The aim of this research is to find out whether there are signs or signal in the communication context that connect several aspects of communication in Sarah Sechan's talkshow program. The information presented in this program is not only unique and interesting, but also provides positive meaning to each viewer. Therefore it is worth watching as a source of meaningful entertainment.
Analisis IMC Kopi Sheo: Pendekatan Aesthetic dan Kid-Friendly Tingkatkan Minat Beli Konsumen Rachmadani, Nadia Puspita; Salas, Hagi Julio
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2893

Abstract

The development of modern marketing, influenced by advances in information technology and changes in consumer lifestyles, poses challenges for businesses, especially in the café industry. The problem addressed in this study is how the Integrated Marketing Communication (IMC) strategy implemented by Kopi Sheo Kotabumi can shape a strong and attractive brand image for consumers, particularly young people and families. This study aims to analyze the IMC strategy implemented by Kopi Sheo Kotabumi, which combines aesthetic and kid-friendly concepts to increase consumer purchasing interest. The method used is a qualitative descriptive approach with a case study, where data is collected through in-depth interviews and document analysis. Data analysis techniques were conducted in three stages: data reduction, data presentation, and conclusion drawing with triangulation of sources for data validation. The research results indicate that Kopi Sheo's IMC strategy successfully creates an appealing visual experience and a comfortable atmosphere for families, thereby increasing consumer loyalty and interest. Through the use of social media platforms like Instagram and TikTok, Kopi Sheo presents consistent and visually appealing content while conveying a message of inclusivity for families. This approach is reinforced by integrated public relations activities with the local community, as well as active and targeted internet marketing. This study confirms that the effective implementation of IMC can be a relevant strategy for micro-enterprises in non-metropolitan areas, focusing on aesthetics and family inclusivity values, thereby enhancing competitiveness and emotional customer engagement.
Co-Authors Hambali Salas, Hagi Julio