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All Journal InJEBA : International Journal of Economics, Business and Accounting Jurnal Ekonomi Manajemen Bisnis dan Akuntansi
Fabillah, Ikhsan Habib
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Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Factors Influencing MSME’s Interest In Transacting In E-Commerce Fabillah, Ikhsan Habib; Prasetyo, Tri Joko; Sudrajat, Sudrajat
InJEBA : International Journal of Economics, Business and Accounting Vol. 2 No. 2 (2024): InJEBA (June)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11507000

Abstract

The purpose of this study is to provide empirical evidence regarding the factors that influence MSME interest in transacting in e-commerce. This research was conducted in Lampung province which consists of 13 districts and 2 municipalities with analysis of MSME that have used e-commerce as a place to sell, where the sample in this study was 400 respondents. The sampling technique used was nonprobability sampling. The data analysis method used is a quantitative method using the Structural Equation Model (SEM) model. The results of this research show that perceived usefulness, perceived ease to use, social perception do not influence MSMEs’ interest in transacting in e-commerce. Meanwhile, perceived trust, perceived enjoyment and perceived profits have a positive and significant effect on MSME interest in transacting in e-commerce
Factors Influencing MSMEs' Interest in E-commerce Transactions and Their Effect on MSMEs' Income During the Covid-19 Pandemic Fabillah, Ikhsan Habib; Prasetyo, Hendra
Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Vol. 1 No. 1 (2024): (July) Jurnal Ekonomi Manajemen Bisnis dan Akuntansi
Publisher : PT. Altaf Publishing Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70895/jemba.v1i1.1

Abstract

Currently, the use of e-commerce is increasingly popular, especially in the last few years implementation of PSBB, micro-scale PPKM, Work From Home (WFH), Social Distancing, and others throughout the pandemic requires changes in people's lifestyles. The behavior of sellers and buyers is starting to change. With the public being prohibited from mobilizing during the pandemic, business actors have turned to online media. The aim of this research is to determine the factors that influence MSMEs' interest in transacting in e-commerce and their influence on MSMEs' income. The sample in this research was 45 MSMEs in the city of Bandar Lampung. The data collection technique was carried out by distributing questionnaires which were distributed directly to respondents. Data processing uses SPSS. The results of this research found that perceptions of usefulness, convenience, and trust influence MSMEs' interest in transacting in e-commerce, and social factors do not influence MSMEs' interest in transacting in e-commerce, then MSMEs' interest in transacting in e-commerce can influence MSME income.
Co-Authors Hendra Prasetyo, Hendra Sudrajat Sudrajat Tri Joko Prasetyo