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All Journal InJEBA : International Journal of Economics, Business and Accounting Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal NAAFI: JURNAL ILMIAH MAHASISWA
Amelia, Yesi
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Religion Economics, Econometrics & Finance Education Environmental Science Library & Information Science Social Sciences Other

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Analysis of Leading Sectors Supporting Tourism Using Location Quotient and Shift-Share in East Nusa Tenggara (2018-2022) Amelia, Yesi; Husaini, Muhammad; Putri, Resha Moniyana
InJEBA : International Journal of Economics, Business and Accounting Vol. 2 No. 3 (2024): InJEBA (September)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13629069

Abstract

This study examines the leading sectors supporting tourism in East Nusa Tenggara (NTT) Province from 2018 to 2022, utilizing Location Quotient (LQ) and Shift-Share analyses. By analyzing the Gross Regional Domestic Product (GRDP) across 21 districts and 1 city, the research identifies the transportation, accommodation, and information and communication sectors as critical contributors to tourism. The LQ analysis reveals that nine regions have transportation as a base sector, while four regions each specialize in accommodation, restaurant, iinformation, and communication. Kupang City stands out with all three sectors as basic. The Shift-Share analysis further indicates that most regions experience growth in the transportation sector driven by national trends, though many still face competitive challenges. These findings highlight the importance of enhancing infrastructure and services in these key sectors to bolster tourism development in NTT. The study offers valuable insights for regional planning and policymaking aimed at leveraging tourism for economic growth.
Peran Fomo dalam Perilaku Konsumen Terhadap Pembentukan Keputusan Konsumtif Perspektif QS Al Hadid Ayat 20 Amelia, Yesi; Razzaq, Abdur; Nugraha , Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 4 (2025): Juni: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i3.180

Abstract

Fenomena Fear of Missing Out (FOMO) is increasingly in the spotlight in the digital era, especially among the younger generation who are active on social media. This research seeks to analyze the phenomenon of FOMO in the context of consumerism through an Islamic perspective, referring to QS Al-Hadid verse 20. Using a qualitative approach, the results show that social media plays an important role in the formation of FOMO, which can trigger impulse buying behavior and increase life dissatisfaction. From an Islamic perspective, consumptive behavior arising from feelings of FOMO contradicts the teachings on modesty and self-control. Therefore, financial education and a deeper understanding of Islamic teachings, especially regarding the concepts of modesty and self-control, are needed to strengthen healthy and wise consumption patterns. This study also emphasizes the importance of preserving wealth (Hifz al-Mal) in accordance with the Maqashid Syariah principle in managing consumptive behavior. Islamic values such as simplicity, gratitude, and self-control can be a provision for individuals to overcome harmful consumptive tendencies. The findings are expected to provide new insights into the relationship between FOMO, social media, and consumptive behavior, and affirm the importance of Islamic principles in maintaining the overall well-being of individuals.
Analisis Manajemen Risiko Pada UMKM Rental Motor Bandung Menggunakan Framework ISO 31000 dan Matriks Risiko Manajemen Mahmudin, Anggi; Amelia, Yesi; Kartini, Tini; Alfiana, Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5x9h6157

Abstract

This study aims to analyze the implementation of risk management in micro, small, and medium enterprises (MSMEs) in the motorcycle rental sector in Bandung using the ISO 31000 Framework and the Risk Management Matrix. The research method used is a qualitative descriptive approach with data collection techniques through interviews and observations on several MSME motorcycle rental actors. The analysis is carried out based on the stages of ISO 31000, namely context determination, risk identification, risk analysis, risk evaluation, and risk management. The results of the study indicate that the main risks faced by MSME motorcycle rentals include operational risks such as vehicle loss, late payments, and unit damage, as well as external risks such as regulatory changes and economic conditions. Based on the risk matrix, most risks are in the medium to high category, which requires mitigation strategies through improving security systems, implementing stricter rental agreements, and using vehicle tracking technology (GPS). This study is expected to be a reference for MSME motorcycle rental actors in developing an effective risk management system to improve business sustainability..
Peran Konten TikTok sebagai Media Komunikasi Pemasaran dalam Membangun Brand Awareness PT Asia Jaya Timbangan Palembang Amelia, Yesi; Ginting, Eraskaita
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.325

Abstract

The development of social media platforms has changed the way companies engage with their audiences. TikTok, a short video platform, has become an important venue for various sectors, such as PT Asia Jaya Timbangan Palembang. This study aims to analyze the role of TikTok content as a marketing communication tool in increasing brand awareness. Using a qualitative descriptive approach, this article illustrates that the use of educational, demonstrative, and interactive content successfully attracts the audience's attention, interest, and memory of the brand. The results of the study show that TikTok not only functions as a place of entertainment but also as an effective marketing tool for building brand awareness in the digital age
Penerapan Manajemen Risiko Berbasis ISO pada UMKM Jasa Penjahitan Pakaian: Studi Kasus Umi Tailor Amelia, Yesi; Kartini, Tini; Mahmudin, Anggi; Alfiana, Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7d0hmn19

Abstract

This study aims to analyze the implementation of risk management based on ISO 31000:2018 in Umi Tailor, a micro, small, and medium enterprise (MSME) operating in the clothing tailoring service sector, to enhance business sustainability and service quality. This research employs a qualitative descriptive approach with a case study method, using in-depth interviews, field observations, and documentation studies as data collection techniques. The risk management process is conducted systematically through risk identification, analysis, evaluation, and risk treatment in accordance with the ISO 31000 framework. The results indicate that Umi Tailor faces various risks originating from production, marketing, financial, human resources, and legal aspects. High and very high risk levels are mainly associated with unstable cash flow, dependence on a single skilled tailor, rising raw material prices, work fatigue, and limited production capacity. The application of ISO 31000 enables the enterprise to prioritize risks and develop practical mitigation strategies suited to MSME capabilities, such as establishing standard operating procedures, strengthening digital financial records, regulating working hours, and optimizing digital marketing. This study is expected to serve as a practical reference for tailoring service MSMEs in implementing effective and scalable risk management practices.
Co-Authors Abdur Razzaq Alfiana Alfiana Ginting, Eraskaita Kartini, Tini Mahmudin, Anggi Muhammad Husaini Nugraha , Muhamad Yudistira Putri, Resha Moniyana