NAAFI: JURNAL ILMIAH MAHASISWA
Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa

Peran Konten TikTok sebagai Media Komunikasi Pemasaran dalam Membangun Brand Awareness PT Asia Jaya Timbangan Palembang

Amelia, Yesi (Unknown)
Ginting, Eraskaita (Unknown)

Article Info

Publish Date
29 Dec 2025

Abstract

The development of social media platforms has changed the way companies engage with their audiences. TikTok, a short video platform, has become an important venue for various sectors, such as PT Asia Jaya Timbangan Palembang. This study aims to analyze the role of TikTok content as a marketing communication tool in increasing brand awareness. Using a qualitative descriptive approach, this article illustrates that the use of educational, demonstrative, and interactive content successfully attracts the audience's attention, interest, and memory of the brand. The results of the study show that TikTok not only functions as a place of entertainment but also as an effective marketing tool for building brand awareness in the digital age

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Journal Info
NAAFI: JURNAL ILMIAH MAHASISWA
Website

Abbrev

naafi

Publisher

Sekolah Tinggi Keguruan dan Ilmu Pendidikan Majenang

Subject

Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences

Description

NAAFI: JURNAL ILMIAH MAHASISWA diterbitkan STKIP Majenang. Karya yang diterbitkan merupakan suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Pendidikan, Ilmu Ekonomi, Ilmu Sosial, ...