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FORMING PURCHASE INTENTIONS ON PLANT-BASED FOOD PRODUCTS DURING COVID-19 PANDEMIC Angwyn, Angeline; Soelasih, Yasintha; Ho, Shu-Hsun
Srawung: Journal of Social Sciences and Humanities Vol. 1 Issue 3 (2022)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.227 KB) | DOI: 10.56943/jssh.v1i3.155

Abstract

This research intends to test and analyze the influence of influences factors such as health consciousness, environmental concern, social influence, and perceived attributes on plant-based food products purchase intention. The aim of this research also wants to know the impact of covid-19, which acts as a moderator, and consumer attitudes as a mediator of the influences factors tested on purchase intention. Our research was conducted on 338 respondents using google form as the distribution medium, of which 283 respondents were Indonesian, and 55 respondents were Taiwanese respondents. Data processing in this research used the partial least squares structural equation model (PLS-SEM) with SmartPLS 3 software. The result shows the direct influence of influence factors, namely health consciousness, social influence, and perceived attributes to plant-based food product purchase intentions. In addition, indicators that act as mediators and mediation on social influence and perceived attributes factors, namely covid-19 impact and attitude, also give positive results to plant-based food products purchase intention. However, this research also found no direct effect of influences factors environmental concern on plant-based food products purchase intention.
Investigating Organizational Determinants of Job Satisfaction: Mediating Role of Motivation Tjanturi, Sehan; Sulistyaningsih, Endang; Ho, Shu-Hsun
Journal of Entrepreneurship and Business Vol. 5 No. 2 (2024): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i2.6423

Abstract

Purpose: The objective of this research is to examine the influence of Organizational Climate and Perceived Organizational Support on Job Satisfaction, with Motivation acting as a mediating variable among Digital Agency Workers in Indonesia. Method: The study involved disseminating questionnaires to 76 employees across three digital agency firms located in the Jakarta Metropolitan Area, Indonesia, utilizing the convenience sampling method. The analysis of the collected data was performed through Structural Equation Modeling (SEM) using the Smart PLS 4 software. Result: The study's findings indicate that Organizational Climate and Perceived Organizational Support exert a direct influence on Job Satisfaction and on Motivation. Moreover, it was discovered that Motivation serves as a mediating factor in the relationship between Organizational Climate and Job Satisfaction, as well as between Perceived Organizational Support and Job Satisfaction. The author stresses the need for future research to focus on various external factors when analyzing job satisfaction. This includes factors such as personality traits, economic conditions, and challenges specific to certain industries.