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All Journal Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Da'watuna: Journal of Communication and Islamic Broadcasting
Yuliarti, Herlina
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Religion Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Strategi Komunikasi Pemasaran UMKM (Studi Kasus Produk Makanan Mille Crepes Palace di Kutabumi Pasarkemis) Fazrin, Erin; Romadoni, Suci; Noris, M Caesar; Yuliarti, Herlina
Al-DYAS Vol 3 No 1 (2024): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v3i1.2353

Abstract

This study aims to analyze and develop an effective marketing communication strategy for MSMEs (Micro, Small and Medium Enterprises) with a case study on Mille Creeps food products in Kotabumi Pasarkemis. Mille Creeps is one of the SMEs engaged in the food industry in the region. This research was conducted with the aim of increasing understanding of effective marketing communication strategies to help MSMEs such as Mille Creeps in facing existing marketing challenges. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews with the owners and managers of Mille Creeps, direct observation, and analysis of documents related to the marketing strategy carried out by these MSMEs. The collected data will be analyzed using qualitative analysis techniques, by identifying the factors that influence MSME marketing communications and formulating appropriate strategies. The results of this study are expected to provide a better understanding of the challenges faced by MSMEs in terms of marketing and offer communication strategies that can assist MSMEs in increasing the success of marketing their products. It is hoped that the results of this study can contribute to other MSME owners and become a reference for further research in this field.
Pengaruh Konten Positif Media Sosial Tiktok Terhadap Peningkatan Self Healing (Survei pada akun @aldila.aap) Yuliarti, Herlina; Wati, Lina; Fornawati , Sri Murdilah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4896

Abstract

This study aims to determine whether there is an influence of positive content in the @aldila.aap tiktok account and how much influence it has on increasing followers' self-healing. This study uses a positivism paradigm descriptive quantitative research type, data collection techniques obtained through distributing questionnaires using google form. Researchers used simple linear regression analysis and the coefficient of determination and processed using SPSS 25. The population in this study were followers of @aldila.aap with a sample calculation of 100 respondents, and used purposive sampling. Researchers use uses and gratification theory, the assumption of this theory emphasises the active role of users where users actively choose and use media to meet their needs and goals. The results of this study indicate that there is a positive influence in the tiktok account @aldila.aap on increasing self-healing indicated by the results of the T test which shows 8.368> t table 1.664 and 0.000 <0.05 that the positive content @aldila.aap has a positive and significant effect on increasing followers' self-healing. In the coefficient of determination test, the data results show a value of 0.417 or 41.7%, which means that the variable that occurs to increase self-healing followers is caused by the positive content variable @aldila.aap, the rest is influenced by other variables or outside the study.
Co-Authors Fazrin, Erin Fornawati , Sri Murdilah Lina wati Noris, M Caesar Romadoni, Suci