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All Journal Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Gudang Jurnal Multidisiplin Ilmu
Surya Ade Pratama
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Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Analisis Representase Maskulinitas Dalam Iklan Kopi Luwak Sin Tae Yong Ayu Wardani, Ayu Wardani; Surya Ade Pratama; Hasan Sazali
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v2i1.799

Abstract

Shin Tae Yong is a man from South Korea where he is the soccer coach for the Indonesian National Team. He became famous since becoming a coach because he won the match between Indonesia and Malaysia with a score of 4-1. Since then, he has been partnered with by many big brands to be used as an advertising model. Kopi Luwak advertisement is one of the brands that made Shin Tae-yong an advertising model. The purpose of this research is to analyze how Shin Tae-yong's masculinity is portrayed in Luwak coffee advertisements. The research method used in this study is the semiotic analysis method of Roland Barthes. According to Roland Barthes, there are three cores of semiotics, namely denotative, connotative and myth. The results of this study found that several advertisements, such as the scene of drinking coffee before playing football.
Efektivitas Komunikasi Pada Aplikasi Alodokter Sebagai Media Konsultasi Kesehatan Secara Online Surya Ade Pratama; Anang Anas Azhar; Indira Fatra Deni
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 1 (2025): GJMI - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i1.1383

Abstract

Penelitian ini bertujuan penelitian untuk mengetahui efektivitas komunikasi pada aplikasi Alodokter sebagai media konsultasi kesehatan secara online. Penelitian ini menggunakan teori efektivitas dan teori new media. Jenis penelitian pada skripsi ini yaitu kualitatif dengan menggunakan pendekatan deskriptif. Hasil dari penelitian ini mnunjukan bahwasaya komunikasi yang dilakukan pada aplikasi Alodokter cukup efektif tetapi tidak semua konsultasi yang di lakukan pada aplikasi alodokter efektif. Karena dalam beberapa keluhan pasien lebih baik melakukan konsultasi secara langsung.
Co-Authors Anang Anas Azhar Ayu Wardani, Ayu Wardani Hasan Sazali Indira Fatra Deni