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All Journal Multiverse: Open Multidisciplinary Journal Gudang Jurnal Multidisiplin Ilmu Jurnal Ilmu Komunikasi dan Sosial Politik
Indira Fatra Deni
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Pengaruh Efek Hashtag Racuntiktok Terhadap Perilaku Konsumtif Mahasiswa Ilmu Komunikasi Universitas Islam Negeri Sumatera Utara Rizky Amelia; Indira Fatra Deni; Fakhrur Rozi
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to determine the effect of the hashtag toxictok on the consumptive behavior of Communication Studies students at the State Islamic University of North Sumatra. In this study I used a descriptive quantitative method with a simple linear regression research technique. The population in this study were 300 respondents and the sample was 45 respondents. The theory used in this study is the dependent theory. The data collection instrument is a questionnaire. Data analysis used descriptive statistical analysis and simple linear regression analysis. The data processing was carried out with the help of SPSS Software Version 23. Based on the results of the hypothesis testing research, the results of the t test were tcount > ttable or or 8.074 > 2.016 with a significant level below 0.05, namely 0.000. Thus it is concluded that H0 is rejected and Ha is accepted, meaning that there is a positive and significant influence between the poison tiktok hashtag variables on consumptive behavior. Based on the results of the coefficient of determination (R2) it shows an R2 value of 0.700 = 70%. This shows that the percentage of the contribution of the poison tiktok hashtag to the consumptive behavior of UINSU Medan Communication Science students is 70%.
Efektivitas Kampanye Vaksinasi Covid-19 Melalui Media Sosial di Kalangan Mahasiswa Ilmu Komunikasi Universitas Islam Negeri Sumatera Utara Muhammad Iqbal; Indira Fatra Deni; Khoirul Jamil
Multiverse: Open Multidisciplinary Journal Vol. 2 No. 1 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/multiverse.v2i1.923

Abstract

The aim of this research is to determine the effectiveness of the Covid-19 vaccination campaign through social media among Communication Science students of the State Islamic University of North Sumatra, where effectiveness includes opinions, attitudes, and behaviors. The theories used in this research are effectiveness, campaign, social media, and students as Generation Z. This research method utilizes a quantitative approach. The population in this research is Communication Science students of the State Islamic University of North Sumatra with a student registration number of 2019, totaling 146 individuals. The sample is determined using the Slovin formula, resulting in 59 respondents. The data collection technique in this research is a questionnaire, and data analysis is conducted using SPSS version 16.0. The research results indicate that the Covid-19 vaccination campaign through social media among Communication Science students of the State Islamic University of North Sumatra is considered effective.
Efektivitas Komunikasi Pada Aplikasi Alodokter Sebagai Media Konsultasi Kesehatan Secara Online Surya Ade Pratama; Anang Anas Azhar; Indira Fatra Deni
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 1 (2025): GJMI - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i1.1383

Abstract

Penelitian ini bertujuan penelitian untuk mengetahui efektivitas komunikasi pada aplikasi Alodokter sebagai media konsultasi kesehatan secara online. Penelitian ini menggunakan teori efektivitas dan teori new media. Jenis penelitian pada skripsi ini yaitu kualitatif dengan menggunakan pendekatan deskriptif. Hasil dari penelitian ini mnunjukan bahwasaya komunikasi yang dilakukan pada aplikasi Alodokter cukup efektif tetapi tidak semua konsultasi yang di lakukan pada aplikasi alodokter efektif. Karena dalam beberapa keluhan pasien lebih baik melakukan konsultasi secara langsung.
Co-Authors Anang Anas Azhar Fakhrur Rozi Khoirul Jamil Muhammad Iqbal Rizky Amelia Surya Ade Pratama