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All Journal Student Scientific Creativity Journal
Ihksan Syarifuddin
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Usaha Toreko Deva Safitri; Juliana Kadang; Ihksan Syarifuddin
Student Scientific Creativity Journal Vol. 1 No. 2 (2023): Maret : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i2.1269

Abstract

This study aims to determine the effect of brand image and product quality on purchasing decisions on Toreko’s product. The research method used is a qualitative description approach. The type of data is secondary data. The data collection method is to collect materials taken from previous related studies. The results showed that brand image and product quality had a positive and significant effect on purchasing decisions in Toreko's business.
Co-Authors Deva Safitri Juliana Kadang