Student Scientific Creativity Journal
Vol. 1 No. 2 (2023): Maret : Student Scientific Creativity Journal

Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Usaha Toreko

Deva Safitri (Unknown)
Juliana Kadang (Unknown)
Ihksan Syarifuddin (Unknown)

Article Info

Publish Date
27 Mar 2023

Abstract

This study aims to determine the effect of brand image and product quality on purchasing decisions on Toreko’s product. The research method used is a qualitative description approach. The type of data is secondary data. The data collection method is to collect materials taken from previous related studies. The results showed that brand image and product quality had a positive and significant effect on purchasing decisions in Toreko's business.

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Journal Info
Student Scientific Creativity Journal
Website

Abbrev

sscj

Publisher

Amik Veteran Purwokerto

Subject

Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

1. Ilmu Sosial 2. Ilmu Ekonomi 3. Akuntansi 4. Manajemen 5. Kebudayaan 6. Pendidikan 7. Sejarah 8. Pariwisata 9. Gender 10. Humaniora 11. Seni Budaya 12. Linguistik 13. Sastra 14. Filsafat 15. Studi Agama 16. Studi Media dan Komunikasi 17. Berbagai bidang penelitian yang ...