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All Journal Jurnal Semarak Mengabdi Jurnal Gotong Royong
Revolina, Elya
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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MENINGKATKAN PENJUALAN MELALUI PELATIHAN DIGITAL MARKETING PADA USAHA KOPI DANGAU DATUK KOTA BENGKULU Trisna Yanti, Rina; Herlin, Herlin; Afriani, Sulisti; Elfianty, Lena; Revolina, Elya
Jurnal Semarak Mengabdi Vol 2 No 1 (2023): JANUARI
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v2i1.69

Abstract

Semakin majunya teknologi banyak para pelau usaha untuk memasarkan produk mereka dengan memanfaatkan media digital. Hal ini dianggap lebih mudah menjangkau konsumen baik dari dalam daerah ataupun di luar daerah, sehingga dapat meningkatkan penjualan para pelaku usaha dengan menerapkan strategi pemasaran (marketing) yang tepat. Sosialisasi dilakukan dalam pelatihan ini dengan memberikan pemaparan tentang digital marketing melalui diskusi dan Tanya jawab, serta melihat secara langsung bagaimana proses produksi hingga penjualan kopi Dangau Datuk Kota Bengkulu yang selama ini dilakukan, sehingga dapat diberikan masukan dan hal-hal yang perlu diperbaiki untuk meningkat kualitas produk dan pemasaran produk dengan menggunakan media digital.
Peningkatan Kapasitas UMKM Pempek Nyai Dalam Mengembangkan Makanan Khas Palembang Di Kota Bengkulu Melalui Pemasaran Digital Oktavia, Ferda; Kusumawarty, Pratiwi; Afriani, Sulisti; Yustanti, Nirta Vera; Revolina, Elya
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.9686

Abstract

This community service activity aims to increase the capacity of the Pempek Nyai UMKM in developing Palembang's signature food in Bengkulu City through the implementation of digital marketing strategies. Through mentoring and training focused on the use of social media, attractive product packaging, and strengthening brand identity, the Pempek Nyai UMKM was able to expand its market reach and increase product sales. The results of the activity showed that the implementation of digital marketing had a positive impact on the competitiveness and independence of business actors, so that it could become a model for sustainable empowerment of local UMKM. The implementation method included problem identification, training on product diversification and packaging, mentoring in utilizing social media and marketplace platforms, and business performance evaluation. The results of this program showed an increase in product variety, more attractive packaging, and increased sales through digital platforms. This program contributed to increasing the competitiveness of Pempek Nyai and serves as a model for empowering UMKM based on local culinary products.
Co-Authors Herlin, Herlin Kusumawarty, Pratiwi Lena Elfianty Nirta Vera Yustanti Oktavia, Ferda Rina Trisna Yanti, Rina Sulisti Afriani, Sulisti