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All Journal Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal Pengabdian Masyarakat Berkarya
Wardani, Renata Dian Kusuma
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PENGEMBANGAN USAHA MIKRO, KECIL, MENENGAH (UMKM) MELALUI PEMBERDAYAAN MASYARAKAT DESA TEGALREJO KECAMATAN DRINGU KABUPATEN PROBOLINGGO Wardani, Renata Dian Kusuma; Roidah, Ida Syamsu; Taufikurrahman, Taufikurrahman
Jurnal Pengabdian Masyarakat Berkarya Vol. 2 No. 04 (2023): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v2i04.718

Abstract

Peran pembangunan desa adalah pemberdayaan kepada pelaku Usaha Mikro Kecil Menengah (UMKM). Keberadaan Usaha Mikro kecil menengah memiliki kontribusi sangat besar untuk pertumbuhan ekonomi di Indonesia. Tujuan penelitian ini untuk mengetahui cara pengembangan legalitas usaha, branding, dan penyusunan laporan keuangan dengan pembukuan. Metode penelitian yang digunakan menggunakan metode kualitatif dengan pendekatan deskriptif, sedangkan untuk teknik pengumpulan data yang digunakan wawancara, observasi, dan dokumentasi. Kendala yang ada pada beberapa UMKM di Desa Tegalrejo adalah kurangnya pemahaman tentang pentingnya perizinan usaha, belum memiliki identitas usaha seperti logo, kurangnya pengalaman dalam mengambibl foto produk, pemasaran melalui digital merketing seperti sosial media dimana sekarang hanya produksi untuk konsumen terdekat, kurangnya pemahaman tentang labeling, serta kurangnya pengetahuan dan pengalaman tentang pembuatan lapora pembukuan. Sedangkan semua hal itu memiliki peran penting dalam pengembangan usaha. Oleh karena itu, diadakan sosialisasi dan pendampingan terkait NIB, branding, dan pembukuan dengan harapan agar pelaku UMKM di Desa Tegalrejo dapat memahami dan mengetahui hal apa saja yang penting dalam suatu usaha. Hasil penelitian menunjukkan bahwa sosialisasi dan pendampingan terkait Nomor Induk Berusaha (NIB), branding, dan pembukuan agar pelaku Usaha Mikro Kecil Menengah (UMKM) di Desa Tegalrejo, Kecamatan Dringu, Kabupaten Probolinggo dapat membantu dalam pengembangan Usaha Mikro Kecil Menengah (UMKM) terkait perizinan usaha pengelolaan pemasaran yang dilakukan dengan memanfaatkan pemasaran digital guna meningkatkan penjualan dan mencapai target pasar yang lebih luas.
Analysis of the Influence of The 7P Marketing Mix on Customer Satisfaction of Bikla Coffee, Jember District Wardani, Renata Dian Kusuma; Soedarto, Teguh; Syah, Mirza Andrian
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 26 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v26i1.1282

Abstract

The marketing mix is one of the strategies that must be developed to build the image of a business so that it can be a factor in increasing customer satisfaction. Consumer satisfaction refers to the degree to which an individual's actual state is influenced by comparing the apparent look of a product to their assumptions. Increasing customer satisfaction is a fundamental aspect of the sustainability of a business. Many industries have an impact on competition between businesses, so every business tries to make its customers feel satisfied. This research attempts to examine the effect of the marketing mix simultaneously and partially on customer satisfaction and measure the level of customer satisfaction. This research was conducted in Jember district from February 2024 to March 2024. The study used quantitative methods with a survey approach. This study's primary and secondary data sources are primary and secondary. Accidental sampling, a non-probability sampling technique, is utilized by the sampling approach. The data analysis approach used was the SEM (Structural Equation Model) and CSI (Customer Satisfaction Index), which used 68 respondents. The study findings reveal that the coefficient of determination (R square) is obtained at 0.578, or when percent, there are 57.8 percent. Variables that affect customer satisfaction. Partially, the price variable (X2), promotion (X4), process (X6), and physical evidence (X7) have a significant effect on customer satisfaction, while the product variable (X1), place (X3), people (X5) have no significant effect. In addition, the results of calculating the level of satisfaction of BIKLA coffee consumers show a CSI value of 79.86%, indicating that consumers are satisfied with the services provided.
Co-Authors Ida Syamsu Roidah, Ida Syamsu Soedarto, Teguh Syah, Mirza Andrian Taufikurrahman Taufikurrahman