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All Journal PROFICIO: Jurnal Pengabdian Masyarakat Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Nuril Hikmah
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Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENERAPAN SETRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN PENGUNJUNG PADA WISATA EDUKASI KAMPUNG GERABAH PAGELARAN DI MASA PANDEMI COVID-19 Putra, Saiful Aminudin Al Kusuma; Nur Iffah Muhammad; Muhammad Fathoni; Yudhi Ferdi Andri Asmawan; Nuril Hikmah; Satria Lintang Rachmadana
PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i2.3549

Abstract

Kemajuan dibidang teknologi menjadi faktor yang berpengaruh terhadap perkembangan Usaha. Hal ini dimanfaatkan oleh Wisata Edukasi Kampung Gerabah (Pagelaran) Malang sebagai wistaa yang berbasis edukasi yang sedang berkembang saat ini. Penelitian pengabdian ini bertujuan untuk mengembangkan wawasan manajerial pada manajemen atau penelolah Wisata Edukasi Kampung Gerabah (Pagelaran) Malang saha Kecil Menengah serta memberikan kontribusi dalam perkembangannya. Implementasi dari penelitian pengabdian ini antara lain dimulai dengan identifikasi dan sosialisasi, Analisis Kebutuhan, Pembuatan Website, Pembuatan Media Sosial untuk promosi, pembuatan goggle bisnis, Pemantauan, Penyusunan Laporan yang kami lakukan melalui online dengan Wisata Edukasi Kampung Gerabah (Pagelaran). Hasilnya didapatkan yaitu Pembuatan Website, Pembuatan Media Sosial untuk promosi pembuatan goggle bisnis untuk mengenalkan Wisata Edukasi Kampung Gerabah (Pagelaran) dalam perkembangannya agar mengalami kemajuan yang lebih baik.
Analysis of Creative Entrepreneurship Strategy for Sustainable Innovation in the Digitalization Era Nuril Hikmah; Adisty Riska Hardianti
Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Vol. 29 No. 4 (2023): Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Publisher : Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/paradigma.v30i3.1262

Abstract

This study aims to analyze the challenges and opportunities faced by creative entrepreneurs in utilizing digital technology, with an emphasis on its impact on economic and social growth. This study was conducted using a qualitative method through a case study approach on a number of creative entrepreneurs in Indonesia and abroad, both successful and unsuccessful. The results of the study revealed that digital technology plays an important role in expanding market reach and increasing operational efficiency, which in turn creates new, more adaptive business models. The findings of this study indicate that continuous innovation and cross-disciplinary collaboration are key factors in producing competitive products or services in the global market. Creative entrepreneurs who are able to innovate consistently tend to have an advantage in attracting consumer interest and maintaining sustainable business growth. As a recommendation, this study proposes the need for support from the government and the private sector in the form of training and regulations that better support the growth of digital-based creative entrepreneurship in Indonesia.
Co-Authors Adisty Riska Hardianti Nur Iffah Muhammad Putra, Saiful Aminudin Al Kusuma Rachmadana, Satria Lintang Solly Aryza Yudhi Ferdi Andri Asmawan