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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Abdimasa JBMR: Journal of Business and Management Review JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Pinisi Journal of Entrepreneurship Review Fundamental and Applied Management Journal Celebes Journal of Community Services IECON: International Economics and Business Conference Financial and Accounting Indonesian Research Research Economics Management and Business
Rachmadana, Satria Lintang
Universitas Pendidikan Muhammadiyah Sorong
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Youth Entrepreneurial Spirit In Family Business Satria Lintang Rachmadana Lintang Rachmadana
Journal of Business and Management Review Vol. 2 No. 11 (2021): (Issue-November)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr211.2672021

Abstract

As youths who came into business family inheritance, living in an industrial center, naturally, they are indispensable to continue the family business. In conjunction with that, the sustainability of the industrial center also depends on their willingness to be an entrepreneur or not. The methodological approach taken in this study is a qualitative method. The data for this study was collected using semi-structured in-depth interviews. To begin the process, data is collected through editing and classification, then analyzed and interpreted. The research subject in this study is youth whose own family business at the Sanan Tempe industrial center. The data analysis in this study is using Phenomenological Analysis. The data analysis process is divided into 4 stages starting from data managing, reading, describing, presenting. This research found that the entrepreneurial spirit of the youth in the Sanan Tempe industrial center has been formed since an early age. It came naturally from the experience and opportunity to be part of the family business which shaped their psychology and behavior. Another finding on this research is that a high level of education does not necessarily become a barrier for them to run their family business, choosing a profession as entrepreneurs like what their parents did.r them to run their family business, choosing a profession as entrepreneurs like what their parents did.
Pelatihan Pembuatan Business Plan Menggunakan metode BMC (Business Model Canvas) Pada Bunda Paud Kabupaten Raja Ampat Satria Lintang; Yolan Marjuk; Pahmi Pahmi; Hamsiah Hamsiah; Sabaria Sabaria; Nur Afni Khairunisa; Andi Sismar; Hardiman Faramit Sanaba; Musriani Musriani
Jurnal Abdimasa Pengabdian Masyarakat Vol 6 No 2 (2023): Jurnal ABDIMASA Pengabdian Masyarakat
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalabdimasa.v6i2.4376

Abstract

Perbaikan perekonomian pasca pandemi Covid-19 menjadi sorotan utama hingga sekarang. Program pemerintah untuk kembali mendorong pertumbuhan perekonomian Indonesia salah satunya adalah dengan menyelenggarakan Pemulihan Ekonomi Nasional (PEN) sejak tahun 2021, yang meliputi bantuan untuk sektor pariwisata dan ekonomi kreatif. Selain memiliki faktor wisata yang menjadi destinasi unggulan dan menjadi perhatian pengembangan dari pemerintah darah, Kabupaten Raja Ampat juga berupaya meningkatkan kualitas SDM masyarakatnya. Terlihat dari adanya kerjasama dengan Universitas Pendidikan Muhammadiyah Sorong pada pengembangan tenaga pendidik yang ada di Kabupaten Raja Ampat. Pada kondisi proses perbaikan perekonomian pasca pandemi Covid-19 yang meluluh lantahkan semua sektor, tidak mengherankan jika berbagai kalangan masyarakat memiliki keinginan mengambil pekerjaan tambahan sebagai pengusaha (Rachmadana,2021), guru salah satunya atau yang lebih sering disebut sebagai teacherpreneur. Business plan adalah dokumen tertulis yang disiapkan oleh calon pebisnis yang menggambarkan semua unsur-unsur yang relevan baik internal maupun eksternal mengenai perusahaan untuk memulai suatu bisnis yang isinya sering merupakan perencanaan terpadu menyangkut pemasaran, permodalan, manufaktur dan sumber daya manusia. Salah satu perencanaan yang dapat digunakan sebagai aplikasi model bisnis adalah Business Model Canvas (BMC). Tujuan yang ingin dicapai dari kegiatan pengabdian adalah peningkatan kemampuan dalam pembuatan perencanaan bisnis menggunakan BMC
Digital Marketing Literacy to Sustain MSME Businesses in Southwest Papua Satria Lintang Rachmadana; Pahmi Pahmi; Sabaria Sabaria; Hamsiah Hamsiah; Inri De Fretes
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 15, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i1.20826

Abstract

This research aims to determine the extent to which Micro, Small and Medium Enterprises (MSMEs) in Southwest Papua understand digital marketing to sustain their business. This study focuses on factors influencing digital literacy, business resilience, and entrepreneurial orientation in MSMEs in the region. A survey method was employed by collecting data from 80 randomly selected MSME samples in the City and Regency of Sorong of Southwest Papua Province. A quantitative approach using structural partial least squares equation modeling (PLS-SEM) was utilized to predict and confirm the hypotheses. Findings unveiled that digital marketing literacy could explain entrepreneurial orientation and business resilience. This study is the beginning of research on the digital economy in the Papua region. The findings of this study successfully answered four hypotheses: (1) There was an influence between digital marketing literacy and entrepreneurial orientation, with a p-value of 0.001 and a regression path of 0.772; (2) There was an influence between digital marketing literacy and business resilience, with a p-value of 0.042 and a regression path value of 0.185. These results revealed that MSME players have been familiar with digital literacy despite residing in Papua.
Marketing Tactics and Corporate Image: The Key to Maintaining Loyalty Pahmi Pahmi; Tasrim Tasrim; Ansri Jayanti; Satria Lintang Rachmadana; Munzir Munzir
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 14, No 3 (2023): December 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v14i3.20493

Abstract

The banking sector is a business that really needs attention regarding retaining customers because this sector generally offers relatively the same type of service. This research aims to analyze marketing tactics consisting of service quality, service convenience, and added value to loyalty—corporate image variable as a mediating variable. The research population is customers of Sharia commercial banks in Indonesia. The research sample was 360 customers. SEM PLS was used for data analysis with the help of warpPLS 7.0. The results showed that marketing tactics and company image are determinants in increasing customer loyalty. Service quality, convenience services, and added value can be part of marketing tactics to increase loyalty. Meanwhile, the company image did not succeed in providing a mediating effect from marketing tactics with loyalty because companies generally only see the image partially. The results contribute to economic utility theory, showing that utility provides a reciprocal effect between banks and customers.
PENERAPAN SETRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN PENGUNJUNG PADA WISATA EDUKASI KAMPUNG GERABAH PAGELARAN DI MASA PANDEMI COVID-19 Putra, Saiful Aminudin Al Kusuma; Nur Iffah Muhammad; Muhammad Fathoni; Yudhi Ferdi Andri Asmawan; Nuril Hikmah; Satria Lintang Rachmadana
PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i2.3549

Abstract

Kemajuan dibidang teknologi menjadi faktor yang berpengaruh terhadap perkembangan Usaha. Hal ini dimanfaatkan oleh Wisata Edukasi Kampung Gerabah (Pagelaran) Malang sebagai wistaa yang berbasis edukasi yang sedang berkembang saat ini. Penelitian pengabdian ini bertujuan untuk mengembangkan wawasan manajerial pada manajemen atau penelolah Wisata Edukasi Kampung Gerabah (Pagelaran) Malang saha Kecil Menengah serta memberikan kontribusi dalam perkembangannya. Implementasi dari penelitian pengabdian ini antara lain dimulai dengan identifikasi dan sosialisasi, Analisis Kebutuhan, Pembuatan Website, Pembuatan Media Sosial untuk promosi, pembuatan goggle bisnis, Pemantauan, Penyusunan Laporan yang kami lakukan melalui online dengan Wisata Edukasi Kampung Gerabah (Pagelaran). Hasilnya didapatkan yaitu Pembuatan Website, Pembuatan Media Sosial untuk promosi pembuatan goggle bisnis untuk mengenalkan Wisata Edukasi Kampung Gerabah (Pagelaran) dalam perkembangannya agar mengalami kemajuan yang lebih baik.
The Digital Marketing Model Uses Social Media to Get Out Of The Economic Crisis Caused By Covid 19 Putra, Saiful Aminudin Al Kusuma; Sucipto, Beni; Rachmadana, Satria Lintang
Journal of Economics Education and Entrepreneurship Vol 3, No 1 (2022): JEE, April 2022
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v3i1.5032

Abstract

The phenomenon of covid-19 has not been completed because the virus continues to mutate from the alpha, delta, gamma to Omicron variants, this variant is more virulent and quickly spreads than the previous variant. The impact is still being felt today. This study aims to investigate how SMEs can deal with crises and the strategies they have used to maintain their business, to prepare SMEs for future crises. The population in this study are SMEs who are members of the Institute for Modern Creative Industries (LIKM). The sampling technique used purposive sampling technique with 6 sources. This research is a type of qualitative research with a case study approach. The type of case study used is a collective or multiple case study. This study uses primary data. Data collection techniques used in this study were interviews and observation. The data analysis technique used is the spiral model technique. The results of this study, so that SMEs can survive the strategy used is to increase advertising and promotion through social media. Marketing using social media clearly has a very high effectiveness and contributes to sales volume. The marketing model found shows that the higher the understanding of business actors on the potential of digital marketing using social media, the more precise they will be in choosing a marketing model using social media
The Impact of Entrepreneurship Education and Motivation on Entrepreneurial Intentions: Creativity as a Mediating Factor Rachmadana, Satria Lintang; Diarra, Salim
Pinisi Journal of Entrepreneurship Review Vol. 2 No. 3 (2024): Pinisi Journal of Entrepreneurship Review (November 2024)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v2i3.4031

Abstract

This study explores the impact of entrepreneurship education and motivation on students' entrepreneurial intentions, with creativity serving as a mediating factor. The research adopts a quantitative approach, focusing on how these elements influence entrepreneurial interest among students in an entrepreneurship study program. The findings indicate that both entrepreneurship education and motivation have a direct and significant impact on students' entrepreneurial intentions. However, the study also reveals that while entrepreneurship education and motivation are crucial, their effect on creativity does not show a significant direct influence. Nonetheless, creativity does play an important indirect role, mediating the relationship between entrepreneurship education, motivation, and entrepreneurial interest. These insights can be valuable for educators and lecturers, highlighting the need to guide and inspire students not only in gaining knowledge but also in fostering a genuine interest in business management. This approach ensures that students are equipped with the necessary skills and motivation to pursue and develop their own business ventures, thereby enhancing their entrepreneurial potential.
Pemberdayaan Perempuan Pesisir Papua Untuk Mewujudkan Ketahanan Pangan dan Kemandirian Ekonomi Melalui Budidaya Rumput Laut Skala Rumahan Pahmi; Lintang Rachmadana, Satria; Difinubun, Muh. Ishar; Malina, Asmi Citra; Andriani, Irma; Alam, Jamaluddin Fitrah
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pencemaran laut dan maraknya lalu lalang kapal di perairan sekitar Pulau Arar membuat budidaya rumput laut terhenti. Pengabdian ini bertujuan untuk mewujudkan ketahanan pangan dan kemandirian ekonomi perempuan pesisir di Pulau Arar, melalui budidaya rumput laut jenis Ulva dengan metode bak kolam di darat. Terdapat 2 target mitra pada pengabdian ini merupakan yaitu mitra ekonomi produktif dari Bumdes Arar Mandiri dan mitra ekonomi non produktif dari Kelompok PKK Arar. Alur pengabdian ini dilakukan secara terstruktur mulai dari pengenalan hingga pelatihan penggunaan teknologi, teknologi yang digunakan adalah bak kolam di halaman rumah mitra untuk penananaman rumput laut. Metode pelatihan yang digunakan dalam pengabdian ini adalah ceramah, demonstrasi, dan diskusi. Evaluasi dilakukan dengan metode observasi partisipatif, dari proses yang sudah dilaksanakan mitra mampu menghasilkan 3 produk yaitu, stik rumput laut, mie rumput laut, dan nugget rumput laut dan peningkatan presentase ketrampilan mitra pada status Cukup
MARKETING MIX IMPROVES CONSUMER PURCHASE DECISIONS Pahmi Pahmi; Tasrim Tasrim; Astri Jayanti; Satria Lintang Rachmadana; Andi Irfan; Andi Alim
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v9i2.1699

Abstract

ABSTRAK Perkembangan industri tekstil menimbulkan persaingan yang sangat “ketat”. Kondisi ini memberikan tantangan buat pelaku usaha untuk memberikan yang terbaik kepada konseumen. Sehingga, pendekatan metode pemasaran manjadi penting agar tetap bertahan. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran terhadap keputusan pembembelian pada Ramayana M’Tos Makassar. Metode penelitian yang di gunakan dalam penelitian ini dengan pendekatan kuantitatif. Penerikan sampel dalam penelitian ini adalah teknik accidental sampling, jumlah sampel yang didapatkan 80 responden dengan rata-rata jumlah pengunjung 1446 perhari. Metode pengolahan data dengan cara editing, coding, dan scoring. Analisis data dengan menggunakan uji regresi liner sederhana hasilnya bauran pemasaran berpengaruh signifikan terhadap keputusan pembelian. Bauran pemasaran dengan indikator produk yang dijual sesuai dengan kebutuhan, kualitas standar dan desain yang menarik cuma kurang memberikan rasa nyaman dikarenakan mereknya kurang familiar. Harga jual produk sesuai dengan kualitas ditawarkan dan terjangkau cuma kurang bersaing dengan merek lainnya. Lokasi Mall M’Tos Ramayana cukup strategis mudah dijangkau. Sedangkan indikator promosi untuk memilih membeli masih kurang, baik dimedia elektronik maupun dimedia cetak.Kata Kunci : Produk, Harga, Lokasi, Promosi, Pembelian ABSTRACTThe development of the textile industry raises a very "tight" competition. This condition provides a challenge for business actors to provide the best for consumers. Thus, the marketing method approach becomes important to survive. This study aims to determine the effect of the marketing mix on purchasing decisions at Ramayana M'Tos Makassar. The research method used in this research is a quantitative approach. The sampling in this study was an accidental sampling technique, the number of samples obtained was 80 respondents with an average number of visitors of 1,446 per day. Data processing methods using editing, coding, and scoring. Data analysis using a simple linear regression test results that the marketing mix has a significant effect on purchasing decisions. The marketing mix with product indicators that are sold according to needs, standard quality and attractive designs just doesn't give a feeling of comfort because the brand is not familiar. The selling price of the product is by the quality offered and affordable, it's just less competitive with other brands. The location of M'Tos Ramayana Mall is quite strategic and easy to reach. Meanwhile, promotional indicators for choosing to buy are still lacking, both in electronic and print media.Keywords: Product, Price, Location, Promotion, Purchase
The Government's Role as a Policy Holder in Encouraging Social Entrepreneurship in Madura Tourism Business Haryono, Arfin; Rachmadana, Satria Lintang; Wardoyo, Wisnu
REMB : Research Economics Management and Business Vol 1 No 1 (2023): REMB - Research Economics Management & Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v1i1.1698

Abstract

The gap in social action practices between entrepreneurs or companies with the direction and goals set by the government when engaging the private sector to be involved in implementing sustainable social change needs to be evaluated. The principles and philosophy of social entrepreneurship seem to fill this gap by emphasizing and strengthening the entrepreneurial vision so that it is in line with the government's vision. This study aims to examine the roles played by the government in encouraging social entrepreneurship so that it can provide input on current policy weaknesses.
Co-Authors Alkusuma Putra, Saiful Aminudin Andi Alim, Andi Andi Irfan Andi Sismar Anggun Srimeilany Palamba Arjuna Agung Grison Masiku Asmi Citra Malina, Asmi Citra Asnat Way Astri Jayanti Berepung , Elisabeth Atisa Candra, Veronica Diarra, Salim Duwith, Alfian Markus Ernawati Simatupang Farhan, Resaldi Hamsiah Hamsiah Hamsiah Hamsiah Hardiman Faramit Sanaba Haryono, Arfin HASNADIA RUSDY Hasny Muzdalifah Inri De Fretes Irma Andriani Jayanti, Ansri Lidya Aprilia Jumroh Moh Ery Kusmiadi Mohamad Jen Wajo Muh Ishar Difinubun Muhammad Faizin Muhammad Muzzaki Munzir Munzir Munzir Munzir Munzir Munzir, Munzir Musaad, Ishak Musriani, Musriani Nelwan Solossa Nur Afni Khairunisa Nur Iffah Muhammad Nuril Hikmah Nurul Mufida Pahmi Pahmi Pahmi Pahmi Pahmi Pahmi Puspitasari , Reza Ayu Putra, Saiful Aminudin Al Kusuma Risnuansyah, Alsin Reza Rumlus, Muhammad Hasan Sabaria Sabaria Sabaria Sabaria Sentika , Muhammad Ramadhan Abdul Reja Solly Aryza Sri Rizki Handayani Sucipto, Beni Sutikno, Aldilla Yulia Wiellys Tasrim, Tasrim Tri Rahmawati Wijaya, Andi Ikhsan Wisnu Wardoyo Yolan Marjuk Yudhi Ferdi Andri Asmawan Yuminarti, Umi Yusron Difinubun