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All Journal JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Journal of Economics, Entrepreneurship, Management Business and Accounting Pinisi Journal of Entrepreneurship Review Financial and Accounting Indonesian Research Research Economics Management and Business
Rachmadana, Satria Lintang
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Digital Marketing Model Uses Social Media to Get Out Of The Economic Crisis Caused By Covid 19 Putra, Saiful Aminudin Al Kusuma; Sucipto, Beni; Rachmadana, Satria Lintang
Journal of Economics Education and Entrepreneurship Vol 3, No 1 (2022): JEE, April 2022
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v3i1.5032

Abstract

The phenomenon of covid-19 has not been completed because the virus continues to mutate from the alpha, delta, gamma to Omicron variants, this variant is more virulent and quickly spreads than the previous variant. The impact is still being felt today. This study aims to investigate how SMEs can deal with crises and the strategies they have used to maintain their business, to prepare SMEs for future crises. The population in this study are SMEs who are members of the Institute for Modern Creative Industries (LIKM). The sampling technique used purposive sampling technique with 6 sources. This research is a type of qualitative research with a case study approach. The type of case study used is a collective or multiple case study. This study uses primary data. Data collection techniques used in this study were interviews and observation. The data analysis technique used is the spiral model technique. The results of this study, so that SMEs can survive the strategy used is to increase advertising and promotion through social media. Marketing using social media clearly has a very high effectiveness and contributes to sales volume. The marketing model found shows that the higher the understanding of business actors on the potential of digital marketing using social media, the more precise they will be in choosing a marketing model using social media
The Impact of Entrepreneurship Education and Motivation on Entrepreneurial Intentions: Creativity as a Mediating Factor Rachmadana, Satria Lintang; Diarra, Salim
Pinisi Journal of Entrepreneurship Review Vol. 2 No. 3 (2024): Pinisi Journal of Entrepreneurship Review (November 2024)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v2i3.4031

Abstract

This study explores the impact of entrepreneurship education and motivation on students' entrepreneurial intentions, with creativity serving as a mediating factor. The research adopts a quantitative approach, focusing on how these elements influence entrepreneurial interest among students in an entrepreneurship study program. The findings indicate that both entrepreneurship education and motivation have a direct and significant impact on students' entrepreneurial intentions. However, the study also reveals that while entrepreneurship education and motivation are crucial, their effect on creativity does not show a significant direct influence. Nonetheless, creativity does play an important indirect role, mediating the relationship between entrepreneurship education, motivation, and entrepreneurial interest. These insights can be valuable for educators and lecturers, highlighting the need to guide and inspire students not only in gaining knowledge but also in fostering a genuine interest in business management. This approach ensures that students are equipped with the necessary skills and motivation to pursue and develop their own business ventures, thereby enhancing their entrepreneurial potential.
The Government's Role as a Policy Holder in Encouraging Social Entrepreneurship in Madura Tourism Business Haryono, Arfin; Rachmadana, Satria Lintang; Wardoyo, Wisnu
REMB : Research Economics Management and Business Vol 1 No 1 (2023): REMB - Research Economics Management & Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v1i1.1698

Abstract

The gap in social action practices between entrepreneurs or companies with the direction and goals set by the government when engaging the private sector to be involved in implementing sustainable social change needs to be evaluated. The principles and philosophy of social entrepreneurship seem to fill this gap by emphasizing and strengthening the entrepreneurial vision so that it is in line with the government's vision. This study aims to examine the roles played by the government in encouraging social entrepreneurship so that it can provide input on current policy weaknesses.
Dampak Artificial Intelligence Terhadap Perekonomian Rachmadana, Satria Lintang; Alkusuma Putra, Saiful Aminudin; Difinubun, Yusron
Financial and Accounting Indonesian Research Vol. 2 No. 2 (2022): Financial and Accounting Indonesian Research
Publisher : Program Studi Akuntansi Unimuda Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/fair.v2i2.1329

Abstract

Penelitian ini bertujuan untuk untuk mengatasi kesenjangan pengetahuan dan mendapatkan pemahaman yang lebih baik tentang implikasi ekonomi dan sosial dari Artificial Intelligence. Metode penelitian yang diterapkan pada penelitian ini adalah systematic literature review yang menggunakan 225 artikel ilmiah bersumber dari databse scopus. Review artikel menggunakan aplikasi Vosviewer. Hasil penelitian mengungkapkan Artificial Intelligence merupakan sistem perangkat lunak yang dirancang oleh manusia yang, untuk menafsirkan data yang dikumpulkan dan memutuskan tindakan terbaik yang harus diambil untuk mencapai tujuan. tiga hal yang mempengaruhi perusahaan dalam memanfaatkan Artificial Intelligence, Pertama, teknologi baru mengarah pada penggantian langsung pekerjaan. Kedua peningkatan ketrampilan pekerja dalam mengoprasikan Artificial Intelligence. Ketiga adalah efek produktivitas. Keterbatasan penelitian ini adalah artikel yang digunakan hanya bersumber dari database scopus sehingga temuan penelitian tidak dapat menggambarkan secara komprehensif tentang isu Artificial Intelligence dalam perekonomian di dunia. Penelitian berikutnya perlu menggunakan artikel ilmiah yang bersumber dari database internasional bereputasi lainnya, seperti Web of Science dan Dimensionds Scholars.
Pengaruh Rasio Likuiditas terhadap Kelancaran Finansial dalam Menunjang Kinerja Usaha Pada PT. PLN (Persero ) UP3 Sorong Papua Barat Musriani, Musriani; Rachmadana, Satria Lintang; Munzir, Munzir
Financial and Accounting Indonesian Research Vol. 2 No. 2 (2022): Financial and Accounting Indonesian Research
Publisher : Program Studi Akuntansi Unimuda Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/fair.v2i2.1334

Abstract

Laporan keuangan merupakan gambaran kinerja suatu perusahaan. Manajemen diberikan fleksibilitas dalam memilih metode akuntansi yang digunakan. Tujuan penelitian ini untuk menganalisis pengaruh rasio likuiditas terhadap kelancaran finansial PT. PLN (Persero) UP3 Sorong. Penelitian ini menggunakan subjek laporan keuangan berupa neraca dalam bentuk laporan keuangan PT. PLN UP3 Sorong periode 2017-2021. Jenis penelitian yang digunakan adalah penelitian kuantitatif . data yang digunakan data sekunder, metode pengumpulan datan yang digunakan adalah studi kepustakaan, studi lapangan , wawancara dan dokumentasi. Hasil penelitian menunjukan bahwa : 1. Hal menunjukkan variable current ratio berpengaruh positif dan signifikan terhadap kelancaran fianasial. 2. Hal menunjukan quick ratio tidak berpengaruh terhadap kelancaran finansial. Hal ini menunjukkan jika likuiditas meningkat maka kinerja perusahaan akan meningkat pula begitu pun sebaliknya
Production Management and Marketing Strategies for Enhancing Passion Fruit Syrup Sales: A Comprehensive Analysis Farhan, Resaldi; Candra, Veronica; Rachmadana, Satria Lintang
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 2 (2024): Volume 2, Issue 2, May 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i2.440

Abstract

The production of passion fruit syrup presents a promising business opportunity, especially given the growing consumer interest in healthy and natural beverages. Passion fruit syrup, made from fresh passion fruits, offers a unique, refreshing taste and is rich in vitamin C and antioxidants. This study, conducted as a case study on the Markisa Sunny business in Makassar, explores the production management functions, including organization, planning, control, and processing, alongside marketing strategies that focus on customer orientation, creativity, innovation, quality, and cost efficiency. The research aimed to analyze how these production management practices and marketing strategies can enhance sales. The study employed a descriptive qualitative method, with data gathered from the business owner and all employees at Markisa Sunny. The results provide insights into the production management and marketing strategies utilized by Markisa Sunny, offering practical guidance for improving product sales and business performance.
Co-Authors Alkusuma Putra, Saiful Aminudin Candra, Veronica Diarra, Salim Farhan, Resaldi Haryono, Arfin Munzir Munzir, Munzir Musriani, Musriani Putra, Saiful Aminudin Al Kusuma Sucipto, Beni Wisnu Wardoyo Yusron Difinubun