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All Journal Jurnal Ekonomika dan Bisnis Islam Jurnal Ekonomi, Bisnis dan Manajemen
Insiyah, Cici'
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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dan, terhadap, pada Pengaruh loyalitas merek dan kepercayaan merek terhadap loyalitas pelanggan pada tabungan Gaul iB BPRS Bhakti Sumekar Pusat: Indonesia Hosna, Fitriyah; Insiyah, Cici'
Jurnal Ekonomika dan Bisnis Islam Vol 6 No 2 (2023): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v6n2.p12-22

Abstract

Brand loyalty is the most important concept in marketing strategy. But to be able to grow brand loyalty must build a brand trust for customers, because brand trust is a determining factor of customer loyalty. This study aims to determine whether there is a partial effect of brand loyalty on customer loyalty, brand trust on customer loyalty, and the simultaneous influence of brand loyalty and brand trust on customer loyalty, and how much influence brand loyalty and brand trust have on customer loyalty in Gaul savings. iB BPRS Bhakti Sumekar Pusat. This research is a quantitative causal comparative study and uses saturated sampling techniques. The data analysis technique used is instrument quality test, classic assumption test, multiple regression test and hypothesis test. The results of this study indicate that there is a partial influence of brand loyalty on customer loyalty. There is no partial effect of Brand Trust on Customer Loyalty. There is a simultaneous effect of Brand Loyalty and Brand Trust on Customer Loyalty. And the magnitude of the influence is equal to 68%.
Pengaruh Kualitas Produk dan Personal Selling Terhadap Pertumbuhan Jumlah Rekening Tabungan di BPRS Bhakti Sumenkar KCP Ganding Insiyah, Cici'; Wulandari, Dewi Eka; Sudianto, Sudianto; Supriyadi, Supriyadi
Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 5, No 2 (2024): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/masyrif.v5i2.1930

Abstract

BPRS Bhakti Sumekar KCP Ganding, a regional Islamic bank owned by the Sumenep Regency Government, faces numerous challenges to maintain competitiveness and market share. To address this, the bank focuses on meeting customer needs and providing superior services. One strategy employed is offering high-quality products and optimal services, enabling Tabungan Barokah to grow and compete in the market. This study aims to investigate the impact of product quality and personal selling on the growth of Tabungan Barokah accounts at BPRS Bhakti Sumekar KCP Ganding. Using a quantitative descriptive approach, this research sampled 100 respondents from a population of 1,030 Tabungan Barokah customers in 2022, determined using Slovin's formula. Data collection techniques included questionnaires, observation, and documentation, analyzed through validity, reliability, classical assumption, T-test, and F-test. Results indicate that product quality and personal selling significantly influence the growth of Tabungan Barokah accounts, both partially and simultaneously. Personal selling emerged as the dominant variable, with a coefficient of 0.396, surpassing product quality's coefficient of 0.277.
Co-Authors Hosna, Fitriyah Sudianto, Sudianto Supriyadi Supriyadi Wulandari, Dewi Eka