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Shafira, Alvinia
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Penilaian Teknologi Menggunakan Metode Teknometrik pada Industri Pengolahan Pangan Nurrizki, Diza; Shafira, Alvinia; Aurellia, Azarine Faustina; Wiratmadja, Iwan Inrawan
Journal of Research in Industrial Engineering and Management Vol 2 No 1 (2024): Mei 2024
Publisher : Program Studi Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61221/jriem.v2i1.19

Abstract

The development of micro, small, and medium-sized enterprises (MSMEs) is on the rise and is considered flexible in seizing existing opportunities. Furthermore, the increasingly competitive global environment demands that MSMEs enhance their competitiveness to maintain their existence. In this era of rapid trade development, the role of technology is crucial to success. Technology is one of the main competitive advantages for MSMEs, and improving technological capabilities forms the foundation for enhanced business performance. However, MSMEs often face the challenge of limited knowledge regarding the selection of technology that supports their formulated corporate strategy. The research objective is to analyze technology assessment and formulate effective technology strategies to support the development of X MSME. The method used is the technometric method to assess business competitiveness and formulate effective technology strategies. This method was developed by UNESCAP and consists of four technology components, namely technoware, humanware, infoware, and orgaware. The Total Composite Index (TCC) value obtained is 0.478. The sophistication level values of the technoware component are 0.297, humanware is 0.533, infoware is 0.315, and orgaware is 0.531. In benchmarking, X MSME falls below its competitors in terms of overall components. According to the Sethi’s technology strategy formulation, X MSME is positioned in the Draw quadrant.
Kebijakan Pengembangan dan Pembinaan Industri Kecil Modern pada Industri Pengolahan Pangan Shafira, Alvinia; Aurellia, Azarine Faustina; Nurrizki, Diza; Wiratmadja, Iwan Inrawan
Journal of Research in Industrial Engineering and Management Vol 2 No 1 (2024): Mei 2024
Publisher : Program Studi Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61221/jriem.v2i1.21

Abstract

In the context of industrial development, micro, small, and medium-sized enterprises (MSMEs) are considered flexible in capitalizing on business opportunities and are perceived as more resilient during economic crises. However, intensifying global competition underscores the importance of technology as a determinant of success. MSMEs need to enhance their technological capabilities to improve their business performance, despite frequently facing financial constraints. The government's role in supporting MSMEs becomes crucial through the development of infrastructure and policies that foster the growth of small industries, strengthen competitiveness, and facilitate product exports. The aim of this article is to formulate effective development policies for the technological components and operational policies to support the growth of X MSME. The methodology used involves a review of relevant literature on policies for modern small industries, encompassing small industry development approaches, problem-solving solutions, guiding principles for small industry development policies, the triple helix model, operational policies, continuous strategic improvement, and criteria for small industry development success. The article's findings recommend development policies based on Technoware, Humanware, Inforware, and Orgaware (THIO) aspects to be implemented by X MSME, along with operational policies from the government as a form of support and guidance for MSMEs.
Formulasi Strategi Korporasi pada Industri Pengolahan Pangan Aurellia, Azarine Faustina; Shafira, Alvinia; Nurrizki, Diza; Wiratmadja, Iwan Inrawan
Journal of Research in Industrial Engineering and Management Vol 2 No 1 (2024): Mei 2024
Publisher : Program Studi Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61221/jriem.v2i1.22

Abstract

MSME X is one of the tofu producers in Sentra Industri Tahu Cibuntu, Kel. Babakan, Kec. Babakan Ciparay, Bandung City 40222 and founded in 1999. The variety of products are silk tofu, milk tofu, cheese tofu, and chili tofu. MSME X is the pioneer of silk tofu and milk tofu in Indonesia. Currently, tofu products are marketed to dozens of vegetable and tofu seller in the West Java. This research aims to formulate effective corporate strategy proposals that can support the development of MSME X. The methods used in determining the formulation of corporate strategies are environmental scanning, TOWS analysis, Internal Factor Evaluation (IFE) Matrix and External Factor Evaluation (EFE) Matrix, competitive position analysis mapping, portfolio TOWS matrix, and Quantitative Strategic Planning Matrix (QSPM). Based on the analysis, the priority alternative strategies for MSME X are product and technology development strategies and market penetration strategies. Product and technology development strategies can be carried out by product development, technology investment, and expanding product lines, while market penetration strategies can be carried out by increasing brand awareness, expanding distribution networks, conducting digital marketing, increasing offline sales channels, and improving customer service.
Co-Authors Aurellia, Azarine Faustina Iwan Inrawan Wiratmadja Nurrizki, Diza