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All Journal REKA INTEGRA JRSI (Jurnal Rekayasa Sistem dan Industri) Journal of Research in Industrial Engineering and Management Journal of Environmental and Development Studies Jurnal Teknik Sipil
Iwan Inrawan Wiratmadja
Fakultas Teknologi Industri Institut Teknologi Bandung
Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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ANALISIS PERBEDAAN PERSEPSI UNIVERSITY BRAND VALUE ANTAR GRUP FAKULTAS MAHASISWA UNIVERSITAS TELKOM (STUDI KASUS: MAHASISWA PROGRAM SARJANA) Wulandari, Sari; Wiratmadja, Iwan Inrawan
Jurnal Rekayasa Sistem & Industri Vol 2 No 02 (2015): Jurnal Rekayasa Sistem & Industri - April 2015
Publisher : School of Industrial and System Engineering, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.478 KB)

Abstract

Universitas Telkom merupakan salah satu perguruan tinggi swasta di Bandung yang telah melakukan rebranding. Rebranding berdampak pada berkurangnya aspek–aspek penting pada brand eksisting. Penelitian ini dilakukan untuk memberikan gambaran mengenai ada atau tidaknya perbedaan persepsi mahasiswa Universitas Telkom mengenai dimensi dari university brand value berdasarkan latar belakang Fakultas mahasiswa tersebut, sehingga dapat diketahui persepsi aspek – aspek branding Universitas Telkom (mahasiswa). Pengolahan data dilakukan menggunakan analisis diskriminan terhadap 781 responden mahasiswa program Sarjana yang berasal dari 6 Fakultas Universitas Telkom yaitu 195 responden Fakultas Teknik Elektro, 156 responden Fakultas Teknik Industri, 110 Fakultas Teknik Informatika, 98 responden Fakultas Ekonomi dan Bisnis, 71 responden Fakultas Komunikasi dan Bisnis, 151 responden Fakultas Industri Kreatif. Hasil penelitian ini dapat digunakan sebagai bahan pertimbangan dalam merumuskan strategi branding yang berdasar pada kebutuhan mahasiswa sebagai konsumen perguruan tinggi dengan latar belakang fakultas yang berbeda sehingga didapatkan branding yang konsisten.
IDENTIFIKASI CURRENT & NEEDED CORE COMPETENCIES PTS X Dewi, Ratnasari; Wiratmadja, Iwan Inrawan; Arijanto, Sugih
REKA INTEGRA Vol 2, No 3 (2014): Edisi Ketujuh
Publisher : REKA INTEGRA

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Abstract

Walaupun PTS X telah memiliki beberapa landasan yang dapat mendukung tercapainya visi dan misi, diantaranya Rencana Strategis (Renstra) dan Rencana Induk Pengembangan (RIP). Namun PTS X belum mengidentifikasi core competence, pencapaian visi dan misi akan lebih mudah dicapai ataupun sempurna dalam pencapaiannya, jika memiliki core competence (kompetensi inti). Core competencies (kompetensi inti) adalah kapabilitas perusahaan yang mendasar dan berperan dalam membentuk keunggulan bersaing serta pusat dari formulasi strategi untuk memenuhi visi dan misi dalam memberikan keuntungan di pasar atau lingkup pelayanan. Terdapat dua kompetesi yang diidentifikasi yakni current core competence dan future core competence. Current core competence yang telah dimiliki adalah kepedulian dosen terhadap mahasiswa, dan future core competence yang harus dimiliki adalah support. Kata kunci: strategi bersaing, kompetensi inti, perencanaan strategis ABSTRACT Although PTS X has had some foundation that can support the achievement of the vision and mission, including the Strategic Plan (Strategic Plan) and Development Master Plan. However, PTS X has not been identified core competence, vision and mission will be more easily achieved nor perfect in its achievements, if it has a core competence (core competencies). Core competencies (core competence) is a fundamental capability of the company and was instrumental in establishing a competitive advantage as well as the center of formulation strategies to fulfill the vision and mission in providing advantages in the market or scope of services. There are two identified competencies ie, current and future core competence, core competence. Current core competence is a concern that has been owned by the lecturer to the students, the future core competence is a must-have support. Keywords: competitive strategy, core competencies, strategic planning
Penilaian Teknologi Menggunakan Metode Teknometrik pada Industri Pengolahan Pangan Nurrizki, Diza; Shafira, Alvinia; Aurellia, Azarine Faustina; Wiratmadja, Iwan Inrawan
Journal of Research in Industrial Engineering and Management Vol 2 No 1 (2024): Mei 2024
Publisher : Program Studi Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61221/jriem.v2i1.19

Abstract

The development of micro, small, and medium-sized enterprises (MSMEs) is on the rise and is considered flexible in seizing existing opportunities. Furthermore, the increasingly competitive global environment demands that MSMEs enhance their competitiveness to maintain their existence. In this era of rapid trade development, the role of technology is crucial to success. Technology is one of the main competitive advantages for MSMEs, and improving technological capabilities forms the foundation for enhanced business performance. However, MSMEs often face the challenge of limited knowledge regarding the selection of technology that supports their formulated corporate strategy. The research objective is to analyze technology assessment and formulate effective technology strategies to support the development of X MSME. The method used is the technometric method to assess business competitiveness and formulate effective technology strategies. This method was developed by UNESCAP and consists of four technology components, namely technoware, humanware, infoware, and orgaware. The Total Composite Index (TCC) value obtained is 0.478. The sophistication level values of the technoware component are 0.297, humanware is 0.533, infoware is 0.315, and orgaware is 0.531. In benchmarking, X MSME falls below its competitors in terms of overall components. According to the Sethi’s technology strategy formulation, X MSME is positioned in the Draw quadrant.
Kebijakan Pengembangan dan Pembinaan Industri Kecil Modern pada Industri Pengolahan Pangan Shafira, Alvinia; Aurellia, Azarine Faustina; Nurrizki, Diza; Wiratmadja, Iwan Inrawan
Journal of Research in Industrial Engineering and Management Vol 2 No 1 (2024): Mei 2024
Publisher : Program Studi Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61221/jriem.v2i1.21

Abstract

In the context of industrial development, micro, small, and medium-sized enterprises (MSMEs) are considered flexible in capitalizing on business opportunities and are perceived as more resilient during economic crises. However, intensifying global competition underscores the importance of technology as a determinant of success. MSMEs need to enhance their technological capabilities to improve their business performance, despite frequently facing financial constraints. The government's role in supporting MSMEs becomes crucial through the development of infrastructure and policies that foster the growth of small industries, strengthen competitiveness, and facilitate product exports. The aim of this article is to formulate effective development policies for the technological components and operational policies to support the growth of X MSME. The methodology used involves a review of relevant literature on policies for modern small industries, encompassing small industry development approaches, problem-solving solutions, guiding principles for small industry development policies, the triple helix model, operational policies, continuous strategic improvement, and criteria for small industry development success. The article's findings recommend development policies based on Technoware, Humanware, Inforware, and Orgaware (THIO) aspects to be implemented by X MSME, along with operational policies from the government as a form of support and guidance for MSMEs.
Formulasi Strategi Korporasi pada Industri Pengolahan Pangan Aurellia, Azarine Faustina; Shafira, Alvinia; Nurrizki, Diza; Wiratmadja, Iwan Inrawan
Journal of Research in Industrial Engineering and Management Vol 2 No 1 (2024): Mei 2024
Publisher : Program Studi Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61221/jriem.v2i1.22

Abstract

MSME X is one of the tofu producers in Sentra Industri Tahu Cibuntu, Kel. Babakan, Kec. Babakan Ciparay, Bandung City 40222 and founded in 1999. The variety of products are silk tofu, milk tofu, cheese tofu, and chili tofu. MSME X is the pioneer of silk tofu and milk tofu in Indonesia. Currently, tofu products are marketed to dozens of vegetable and tofu seller in the West Java. This research aims to formulate effective corporate strategy proposals that can support the development of MSME X. The methods used in determining the formulation of corporate strategies are environmental scanning, TOWS analysis, Internal Factor Evaluation (IFE) Matrix and External Factor Evaluation (EFE) Matrix, competitive position analysis mapping, portfolio TOWS matrix, and Quantitative Strategic Planning Matrix (QSPM). Based on the analysis, the priority alternative strategies for MSME X are product and technology development strategies and market penetration strategies. Product and technology development strategies can be carried out by product development, technology investment, and expanding product lines, while market penetration strategies can be carried out by increasing brand awareness, expanding distribution networks, conducting digital marketing, increasing offline sales channels, and improving customer service.
Strategies for Performance Optimization: Risk Mitigation in Tourism Supply Chains of Indonesia Achmad, Fandi; Hasanudin, Fahmy Habib; Wiratmadja, Iwan Inrawan
Journal of Environmental and Development Studies Vol. 5 No. 02 (2024): Journal of Environmental and Development Studies
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jeds.v5i02.15902

Abstract

In the context of optimizing performance, the tourism industry has great potential as a source of income for regions and countries. One area that has great potential in the tourism industry is Rembang Regency, Central Java, Indonesia. However, this industry is also vulnerable to various risks, such as natural disasters, pandemics, and security issues. Therefore, this research aims to identify risks in the tourism industry supply chain in Rembang Regency and develop effective mitigation strategies. The research method used is decision matrix risk assessment (DMRA), which involves supply chain mapping, risk identification, risk assessment, risk response development, and risk response control. The results of identifying risks that need to be mitigated from travel agents to tourist activities include fluctuating products/services, incompatibility with tourist destinations, and failure in promotional programs. Meanwhile, stakeholder activities in the tourism industry include failure in formulating policies and promotional programs. Proposed mitigation measures include diversifying supply chains, improving communication between suppliers and the tourism industry, and developing flexible policies. Implementation of this strategy is expected to strengthen the tourism industry supply chain in Rembang Regency, improve the tourist experience, and support sustainable economic growth. Risk mitigation in the tourism industry also contributes to the performance of the tourism industry and the achievement of sustainable development goals (SDGs) by providing benefits to the environment, economy, and local communities.
INTERFACE MANAGEMENT PADA INTER-PUBLIC INFRASTRUCTURES SYSTEM RUANG MILIK JALAN Bukit, Ipak Neneng Mardiah; Marzuki, Puti Farida; Tamin, Rizal Zainuddin; Wiratmadja, Iwan Inrawan
JURNAL TEKNIK SIPIL Vol 12, No 1 (2023): Volume 12 Nomor 1 Mei 2023
Publisher : Jurusan Teknik Sipil, Fakultas Teknik, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jts.v12i1.30814

Abstract

Abstract: The public right of way is a place for utility infrastructure facilities such as clean water pipes, electicity cable, and telecommunication fiber optic cable involving multi-independent stakeholders. Indonesian cities in general have no utility ducting system along its roads, thus utility facilities are placed in and adjacent to the public right of way as overhead and underground line. Stakeholders activities during operational and maintenance phase of the existing road potentially damage nearby infrastructures, causing repeated repair all over the year, and lead to service disturbance, traffic disruption, and users complaint due to lack of communication skill and lack of stakeholders coordination. This paper describes inter-public infrastructure management using soft system based interface management to reduce the effect of poor communication and coordination amongst stakeholders. Managing interface is conducted within four stages of concept and procedure, namely: interface identification, interface simplification, interface priority, and interface matching. The result of discussion concluded that the road authority needs to pay more attention to user/community complaint toward service disturbance by improving coordination and communication system among stakeholders in order to reduce infrastructure damage.Keywords : coordination, communication, interface management, public infrastructures, soft system.Abstrak: Ruang milik jalan (rumija) menjadi tempat infrastruktur utilitas seperti air bersih, kelistrikan, dan telekomunikasi yang melibatkan multi-stakeholders yang berasal dari organisasi-organisasi yang independen. Kota-kota di Indonesia pada umumnya belum memiliki fasilitas bersama untuk infrastruktur utilitas sehingga diletakkan di sepanjang jalan baik sebagai saluran udara maupun saluran bawah tanah. Kegiatan pekerjaan utilitas terjadi sepanjang masa operasional dan pemeliharaan jalan berpotensi merusak infrastruktur lain yang ada didekatnya, menyebabkan perbaikan terus menerus sepanjang tahun, dan mengakibatkan gangguan pelayanan, kemacetan lalulintas, dan keluhan masyarakat akibat dari lemahnya komunikasi dan koordinasi antar stakeholders. Paper ini bertujuan untuk mendeskripsikan pengelolaan inter-public infrastructure system rumija dengan interface management system berbasis soft system thinking sehingga dampak dari lemahnya komunikasi dan koordinasi dalam interfaces dapat dikurangi. Pengelolaan interface dilakukan dengan empat langkah konsep dan prosedur, yaitu; identifikasi interface, penyederhanaan interface, prioritas interface, dan interface matching. Hasil pembahasan menyimpulkan masalah interface yang harus diberi perhatian lebih yaitu terjadinya keluhan masyarakat terhadap gangguan pelayanan dengan memperbaiki sistem koordinasi dan komunikasi antar stakeholders sehingga kerusakan infrastruktur dapat dikurangi.Kata kunci : interface management, infrastruktur publik, komunikasi, koordinasi, soft system.
Co-Authors Aurellia, Azarine Faustina Bukit, Ipak Neneng Mardiah Dewi Ratnasari Fahmy Habib Hasanudin FANDI ACHMAD Nurrizki, Diza Puti Farida Marzuki, Puti Farida Sari Wulandari Shafira, Alvinia Sugih Arijanto Tamin, Rizal Zainuddin