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All Journal Journal of Islamic Economic Scholar IJED: International Journal of Economy Development Research
Fuadi, Irfan
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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STRATEGY SEGMENTING, TARGETING, DAN POSITIONING: STUDY ON PT SIDOMUNCUL Rosyida, Afnani; Heriyani, Tian; Fuadi, Irfan; Dinia, Halifa
Journal of Islamic Economic Scholar Vol. 1 No. 1 (2020)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2020.1.1.51-75

Abstract

Although promotion, production, distribution, and pricing are important indicators of marketing activities, many marketing efforts fail in carrying out their marketing strategies. A factor that often becomes a challenge in marketing is the lack of mastery of STP (segmentation, targeting, & positioning). This research uses secondary data. The secondary data needed comes from the 2019 financial statements obtained from the website of PT. Sido Appears Tbk. This study The purpose of this study was to analyze the strategic performance of market segments, targets and positions at PT. Sido Appears. Therefore, PT Sido Muncul has published its market not only for local but also international. PT Sido Muncul exports in Southeast Asia such as Malaysia, Vietnam, Myanmar and others. The company will also increase the distributor's ability to increase the consumer base in traditional and modern trade markets. From the 4P analysis, PT Sido Muncul did a close positioning with the Indonesian community and broad consumers in terms of promotions, prices, places and products.
The Influence of Islamic Business Ethics on Consumer Satisfaction on the Shoppe Platform el, juned; Fuadi, Irfan; Moh, Hikam
IJED: International Journal of Economy Development Research Vol 4, No 1 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijed.v4i1.11717

Abstract

This study aims to analyze the influence of Islamic business ethics on consumer satisfaction on the Shopee e-commerce platform. Islamic business ethics, based on values such as justice, honesty, trust, and responsibility, are believed to enhance consumer satisfaction in online transactions. The research employs a quantitative approach using an explanatory survey method and involves 100 Shopee users selected through purposive random sampling. Data were collected through an online questionnaire using a Likert scale and analyzed with multiple linear regression. The results show that Islamic business ethics have a significant influence on consumer satisfaction, both partially and simultaneously. This study contributes to understanding the importance of applying Islamic ethical values in digital business practices to build consumer trust and loyalty.
Co-Authors Dinia, Halifa el, juned Heriyani, Tian Moh, Hikam Rosyida, Afnani