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All Journal Jurnal Akuntansi dan Keuangan Indonesia Journal of Islamic Economic Scholar
Rosyida, Afnani
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Economics, Econometrics & Finance Social Sciences

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STRATEGY SEGMENTING, TARGETING, DAN POSITIONING: STUDY ON PT SIDOMUNCUL Rosyida, Afnani; Heriyani, Tian; Fuadi, Irfan; Dinia, Halifa
Journal of Islamic Economic Scholar Vol. 1 No. 1 (2020)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2020.1.1.51-75

Abstract

Although promotion, production, distribution, and pricing are important indicators of marketing activities, many marketing efforts fail in carrying out their marketing strategies. A factor that often becomes a challenge in marketing is the lack of mastery of STP (segmentation, targeting, & positioning). This research uses secondary data. The secondary data needed comes from the 2019 financial statements obtained from the website of PT. Sido Appears Tbk. This study The purpose of this study was to analyze the strategic performance of market segments, targets and positions at PT. Sido Appears. Therefore, PT Sido Muncul has published its market not only for local but also international. PT Sido Muncul exports in Southeast Asia such as Malaysia, Vietnam, Myanmar and others. The company will also increase the distributor's ability to increase the consumer base in traditional and modern trade markets. From the 4P analysis, PT Sido Muncul did a close positioning with the Indonesian community and broad consumers in terms of promotions, prices, places and products.
ENHANCING PARTICIPATION IN INDONESIA'S ISLAMIC CAPITAL MARKET: EXPLORING TECHNOLOGY ACCEPTANCE, SOCIO-PSYCHOLOGICAL FACTORS, AND ISLAMIC FINANCIAL LITERACY Ibrahim, Muhammad Hanif; Agung Putri, Akmalia Lutfiaturrosyida; Hasanah, Imas; Agustin, Apia Dewi; Rosyida, Afnani
Jurnal Akuntansi dan Keuangan Indonesia
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: This research aims to examine the factors influencing Indonesian Muslims' intention to invest in the Islamic capital market by synthesizing three theoretical frameworks: the Technology Acceptance Model (TAM), the Theory of Planned Behavior (TPB), and Islamic Financial Literacy (IFL). Methods: The study utilizes a sample of 250 participants with previous experience in Islamic investment, employing Partial Least Squares Structural Equation Modeling (PLS-SEM) for hypothesis testing and model evaluation. Findings: The findings indicate that perceived convenience substantially influenced perceived usefulness and ease of use. Moreover, perceived usefulness, Islamic financial literacy, and past behavior significantly and positively affect investment attitudes, which subsequently influences the intention to employ Islamic capital market instruments. Notably, subjective norms, perceived ease of use, and perceived behavioral control do not significantly influence attitudes, indicating that individual experiences and perceived value is more crucial than social and control-related factors in determining investment decisions. Conclusion: This study emphasizes the necessity for stakeholder initiatives, especially in financial education and digital service optimization, to improve Muslim investor engagement, and highlights the importance of user experience and perceived value. Novelty/Originality of this article: This research enhances the literature by presenting a comprehensive and integrated model encompassing cognitive, affective, and behavioral components, while also introducing a higher-order construct approach for measuring Islamic financial literacy. It offers strategic insights for creating inclusive and effective Sharia-compliant investment ecosystems in Indonesia
Co-Authors Agung Putri, Akmalia Lutfiaturrosyida Agustin, Apia Dewi Dinia, Halifa Fuadi, Irfan hasanah, Imas Heriyani, Tian Ibrahim, Muhammad Hanif