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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Islamic Economic Scholar
Maulida, Inayatul
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Economics, Econometrics & Finance Social Sciences Other

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Effect of Price Discount, Instore Display, and Promotion on Impulse Buying Thamara, Ferdalia; Dandi, Faeza; Maulida, Inayatul; Sanjaya, Vicky F
Journal of Islamic Economic Scholar Vol. 1 No. 2 (2020)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2020.1.2.186-196

Abstract

Competition in the business world around the world is getting higher and tighter, every company is always trying to get market share which will always grow every day. For this reason, companies must increase consumer satisfaction by further increasing consumer attractiveness through unplanned purchases or impulse buying. Impulse Buying is defined as the behavior of consumers who make purchases directly and there is no prior plan that is done quickly and does not require much evaluation. This study is entitled The Effect of Price Discount, Instore Display, and Promotion on Impulse Buying. This study aims to determine the effect of price discouns, instore displays, and promotions on impulse buying using a sample of 100 respondents. The data collection method is done by distributing questionnaires. The data were analyzed quantitatively using an SPLS-based program. The analysis method used is validity test and reliability test. And the results of this study are the effect of price discounts, instore displays, and promotions have a significant effect on impulse buying.Keywords :Price Discount, Instore Display, Promotion, Impulse Buying
KREATIVITAS PELAKU USAHA ANYAMAN PURUN STUDI KASUS DI KAMPUNG PURUN KOTA BANJARBARU Maulida, Inayatul; Agus Ruchliyadi, Dian
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.46365

Abstract

Purun weaving is a distinctive cultural feature of the community in Kampung Purun, Banjarbaru, and has become an integral part of daily life. The issue addressed in this study is the community’s low interest in the local wisdom of purun weaving, a situation that has since improved thanks to the creative contributions of local entrepreneurs in Kampung Purun. The main focus of this study is to examine how the creativity of purun weaving entrepreneurs in Kampung Purun can foster residents’ appreciation for local wisdom. The objective of this study is to identify the factors causing the decline in public interest and the forms of creativity exhibited by purun weaving entrepreneurs in Banjarbaru.
Co-Authors Agus Ruchliyadi, Dian Dandi, Faeza Thamara, Ferdalia Vicky F Sanjaya