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All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI Escalate : Economics and Business Journal
Hilma Jakiyah
Unknown Affiliation
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Kepemimpinan Ideal Di Era Generasi Millenial Danang Nugroho; Alviani Maulida; Heni Rahayu; Hilma Jakiyah; Leni Yuliani; Luthvia Azzahra
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 2 (2024): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i2.1245

Abstract

In an organization it is very important to have leadership with all types of leadership. To achieve optimal performance in an organization, a leader is needed who is able to plan, place and organize his subordinates so that they lead to organizational goals. How leadership is implemented and how satisfied subordinates are influences leadership success. It is very important to create an effective leader in the current era and the future in the younger generation. Many leaders emerge over time as a result of the needs and environmental conditions at that time. To run an effective government in the era of the millennial generation, leaders need to have a reputation as leaders who are trustworthy, talented and have a clear vision. However, effective leaders must also be honest, fair, and loyal to the needs of society. The independence and entrepreneurial spirit of the millennial generation needs to be supported by millennial leadership. Independence and entrepreneurship are the main pillars of a country's development.
The Effect of Product Innovation and Service Quality on Customer Satisfaction at Jajanan Lembur Shop Hilma Jakiyah; Asep Zulkifli Achmad
Escalate : Economics and Business Journal Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technolog
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i02.419

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector face increasingly fierce competition, requiring business actors to continuously innovate products and improve service quality to maintain customer satisfaction. Kedai Jajanan Lembur, one of the culinary MSMEs in Sukaresmi Village, Garut Regency, experiences fluctuations in the number of customer visits, which is suspected to be influenced by product innovation and suboptimal service quality. This study aims to analyze the effect of product innovation and service quality on customer satisfaction, both partially and simultaneously. The research method used is a quantitative method with a descriptive and verification approach. Data were collected by distributing questionnaires to 100 Kedai Jajanan Lembur customer respondents selected using accidental sampling techniques. Data analysis was carried out using classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests and F-tests. The results of the study indicate that product innovation and service quality have a positive and significant effect on customer satisfaction, both partially and simultaneously. In conclusion, increasing creative and trend-relevant product innovations and fast, friendly, and professional service quality can significantly increase Kedai Jajanan Lembur customer satisfaction. It is hoped that these findings can be used as consideration for MSMEs in formulating strategies to increase customer satisfaction.
Co-Authors Alviani Maulida Asep Zulkifli Achmad Danang Nugroho Heni Rahayu Leni Yuliani Luthvia Azzahra