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All Journal Jurnal Ilmiah Ekonomi dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Publikasi Manajemen Informatika
Restu Agung Syahputra
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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STRATEGI PENGEMBANGAN USAHA MIKRO KECIL MENENGAH (UMKM) DI DAERAH TUASAN DALAM PERSPEKTIF EKONOMI ISLAM UNTUK MENINGKATKAN KESEJAHTERAAN PEDAGANG KAKI LIMA Zainarti Zainarti; Chairun Nisa Panjaiatan; Ditia Azzahra Aswin Tanjung; Restu Agung Syahputra
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1732

Abstract

This research aims to analyze MSME development strategies in the Tuasan area using an Islamic economic perspective to improve the welfare of street vendors. Apart from that, this research also aims to determine the strengths, weaknesses, opportunities and threats faced by MSMEs in the Tuasan area. This research uses a qualitative approach with a case study method to explore strategies for developing Micro, Small and Medium Enterprises (MSMEs) in the Tuasan area from an Islamic economic perspective, as well as their impact on the welfare of street vendors. A qualitative approach was chosen because it allows for an in-depth understanding of the local context and socio-economic dynamics that influence MSMEs and street vendors. The case study method is used because the focus of this research is on one specific community, namely street vendors in Tuasan, allowing a detailed description of the application of Islamic economic principles in the daily lives of street vendors. Based on the results of this research, MSMEs in the Tuasan area have significant strengths and opportunities to develop, although they are also faced with various weaknesses and threats. By applying Islamic economic principles, such as fairness in prices, use of capital based on profit sharing, improving product quality and innovation, as well as social and educational empowerment, MSMEs in Tuasan can improve the welfare of street vendors and make a positive contribution to society as a whole.
OVERVIEW STUDI KELAYAKAN BISNIS Nada Sausan Adha Fili; Adelia Natasya; Restu Agung Syahputra
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3858

Abstract

Studi kelayakan bisnis adalah sebuah proses evaluasi yang bertujuan untuk menilai apakah sebuah ide bisnis layak untuk dijalankan. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dengan data yang diperoleh melalui studi literatur dari buku, jurnal ilmiah, dan laporan industri. Mengulas pengertian, tujuan, manfaat, faktor-faktor yang menyebabkan kegagalan suatu bisnis, tahapan-tahapan dalam studi kelayakan bisnis, serta sumber data dan informasi yang diperlukan dalam melakukan studi ini. Dengan pendekatan analitis, artikel ini bertujuan untuk memberikan panduan praktis bagi pengusaha dan peneliti dalam melakukan studi kelayakan bisnis guna meminimalisir risiko kegagalan dan memaksimalkan peluang keberhasilan. Hasil penelitian menunjukkan bahwa studi kelayakan bisnis membantu optimalisasi sumber daya dan perencanaan strategis. Contohnya, pengusaha sektor manufaktur berhasil mengurangi biaya produksi sebesar 10% dengan menggunakan alat produksi yang lebih efisien. Kesimpulannya, studi kelayakan bisnis berperan penting dalam meminimalkan risiko kegagalan dan memaksimalkan peluang keberhasilan. Studi ini merekomendasikan penggunaan data primer dan sekunder untuk analisis yang komprehensif.
STRATEGI PEMASARAN PRODUK TALANGAN UMRAH PADA BANK SUMUT SYARIAH CAPEM MARELAN RAYA Restu Agung Syahputra; Muhammad Lathief Ilhamy Nasution
Jurnal Publikasi Manajemen Informatika Vol. 4 No. 2 (2025): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v4i2.3779

Abstract

. This research aims to analyze the marketing strategy of umrah financing products at Bank Sumut Syariah Capem Marelan Raya. The research method used is qualitative with a field study approach, through observation and interviews with the Bank Leader. The results showed that the Bank implements a combination of conventional and digital marketing strategies. Factors such as competition, public understanding, and economic conditions affect marketing effectiveness. Strategic recommendations include increasing education, product innovation, and service enhancement. This research provides insights into sharia marketing and effective strategies in the context of umrah financing products.
Co-Authors Adelia Natasya Chairun Nisa Panjaiatan Ditia Azzahra Aswin Tanjung Muhammad Lathief Ilhamy Nasution Nada Sausan Adha Fili zainarti zainarti