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All Journal JURNAL MANAJEMEN MOTIVASI JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Fanny Julia Putri
Unknown Affiliation
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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STRATEGI PEMASARAN YANG TEPAT UNTUK MENINGKATKAN PENJUALAN USAHA ES DAWET AYU MAS TOMI ASLI BANJARNEGARA DIPINGGIRAN JALAN SM RAJA MEDAN, SUMATERA UTARA Fanny Julia Putri; Putri Nurhayati; Shofwan Hafiz Siregar; Zainarti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1768

Abstract

Es Dawet Ayu Mas Tomi is a traditional beverage made from natural ingredients such as coconut, rice flour, palm sugar, and pandan leaves. The unique taste and texture of this dawet are its main attractions. This dawet is packaged in convenient and hygienic packaging, suitable for consumption in any setting. Competitive pricing with appropriate profit margins is a crucial factor in the marketing strategy. With affordable prices yet maintaining good quality, Es Dawet Ayu Mas Tomi can attract more consumers. The strategic location on the outskirts of SM Raja Street, near schools, and other activity centers, facilitates consumer access to enjoy this product. Moreover, availability at several sales points also expands the market reach. Promotion Effective promotion is key to increasing consumer awareness and interest in the product. Through various promotion channels such as social media, collaboration with local influencers, and cooperation with stores or stalls in the vicinity, Es Dawet Ayu Mas Tomi can expand its market share and increase sales
Utilization of Artificial Intelligence in Improving Products and Services of Bank Syariah Indonesia (BSI) in Tanjung Balai in the Era of Society 5.0 Fanny Julia Putri; Bi Rahmani, Nur Ahmadi; Syahriza, Rahmi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8955

Abstract

This study analyzes the use of Artificial Intelligence (AI) to improve products and services at Bank Syariah Indonesia (BSI) in Tanjung Balai in the Society 5.0 era. Using a qualitative approach involving field observations, employee interviews, and document review, the study finds that AI can enhance product personalization, accelerate customer service through chatbots and automated data analysis, and strengthen risk management and transaction security. However, implementation faces challenges related to infrastructure, human resources, data integration, and customer digital literacy. Sharia compliance requires human and supervisory oversight. Thus, AI can support inclusive and welfare-oriented Sharia banking transformation. Keywords: Artificial Intelligence; Bank Syariah Indonesia; Service Quality; Product Innovation; Digital Transformation; Sharia Compliance
Co-Authors Bi Rahmani, Nur Ahmadi Putri Nurhayati Rahmi Syahriza, Rahmi Shofwan Hafiz Siregar Zainarti