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All Journal Jurnal EduHealth JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Shofwan Hafiz Siregar
Unknown Affiliation
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Mathematics Public Health Social Sciences Veterinary

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STRATEGI PEMASARAN YANG TEPAT UNTUK MENINGKATKAN PENJUALAN USAHA ES DAWET AYU MAS TOMI ASLI BANJARNEGARA DIPINGGIRAN JALAN SM RAJA MEDAN, SUMATERA UTARA Fanny Julia Putri; Putri Nurhayati; Shofwan Hafiz Siregar; Zainarti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1768

Abstract

Es Dawet Ayu Mas Tomi is a traditional beverage made from natural ingredients such as coconut, rice flour, palm sugar, and pandan leaves. The unique taste and texture of this dawet are its main attractions. This dawet is packaged in convenient and hygienic packaging, suitable for consumption in any setting. Competitive pricing with appropriate profit margins is a crucial factor in the marketing strategy. With affordable prices yet maintaining good quality, Es Dawet Ayu Mas Tomi can attract more consumers. The strategic location on the outskirts of SM Raja Street, near schools, and other activity centers, facilitates consumer access to enjoy this product. Moreover, availability at several sales points also expands the market reach. Promotion Effective promotion is key to increasing consumer awareness and interest in the product. Through various promotion channels such as social media, collaboration with local influencers, and cooperation with stores or stalls in the vicinity, Es Dawet Ayu Mas Tomi can expand its market share and increase sales
Community Empowerment Strategy Towards The Problem Of Stunting In Bogak Village Wasiyem, Wasiyem; Shofwan Hafiz Siregar; Alif Araafi; Muhammad Taufik Hidayat; T. Muhammad Fariz N
Jurnal EduHealth Vol. 15 No. 04 (2024): Jurnal EduHealt (inpres), Year 2024
Publisher : Sean Institute

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Abstract

Stunting is a chronic nutritional problem that greatly affects children's growth and development, especially in developing countries such as Indonesia. This study highlights the empowerment strategy of the UINSU Medan 97 KKN Group in Bogak Village, Tanjung Tiram, Batu Bara, to overcome stunting. Using a qualitative descriptive approach, the strategies used included nutrition education, supplementary feeding counseling, parental monitoring, and collaboration with local authorities. This intervention resulted in increased knowledge, behavioral changes, and decreased stunting rates. This success shows that student empowerment can effectively address public health problems such as stunting and be applied in similar fields.
Co-Authors Alif Araafi Fanny Julia Putri Muhammad Taufik Hidayat Putri Nurhayati T. Muhammad Fariz N Wasiyem, Wasiyem Zainarti